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BiQ offers real-time rank tracking for 1000 keywords. It supports multiple languages and has a mobile app for on-the-go monitoring.
Users can utilize this information while planning targeted campaigns to improve or maintain this ranking. The local rank tracker shows users the exact position of their targeted locations. It also has a citation tool that allows users to determine the sources of the citations their competitors use.
Google My Business is one of the best local SEO tools. Having one makes it easy for customers to locate information about your business such as an address or phone number.
Google Ads’ Keyword Planner tool has several features you may find helpful for Local SEO. Though you might use the tool to plan PPC campaigns, you can take note of the competition column that shows how competitive ad placement might be for your target keyword.
The tool can also show you the number of clicks and impressions your website receives. The mobile usability section shows any usability issues your mobile site or pages are currently experiencing. Check for additional errors and other indexing issues that your website is having dynamically and take action to solve them.
You can also use it for keyword analysis that helps boost your visibility and rankings. Use the rank intelligence feature to discover the content gap between your business and your competitors. In addition to these features, BIQ can also help generate ideas on how to plan your content and marketing strategies.
Yext also provides robust tools to make your business listings compatible with voice search optimization.
The Position Tracking tool tracks your website’s ranking for a custom set of target keywords. It’s a useful local SEO tool because it can also target a specific device type or geographic location. (However, there is a limit to the number of keywords you can track.)
Though it’s not a traditional SEO tool, it offers users helpful data like search volume index and the geographical information of the users. Businesses can use this data to create targeted campaigns and plan new ways to outrank competitors.
Growthbar is a low-cost local SEO tool available as a standalone web app or as a Chrome extension. You can use the tool to track the position of the top keywords of a website, which can be useful for competitor analysis and local keyword research.
This comprehensive local SEO tool also allows you to monitor customer reviews, how well your business ranks in your target city, and your current local search performance across your target cities. You can even configure the tool to send you location reports via email, so you can stay on track without having to log into the tool.
Google Trends is mainly used to compare keyword popularity and track event-triggered increases in the keyword search volume.
You can also track session duration, bounce rate and pages per session and also get insights from demographic data to use in your overall marketing strategy.
Yext’s Review Monitoring feature integrates with third-party sites so you can track and respond to business reviews from every location into one dashboard. You can also grab any authentic first-party reviews directly from customers and add them to their website.
Synup tracks your business performance on search engines, local directories, and review sites. Synup crawls over 200 local search engines and directories to find data inconsistencies, ensuring your citations are accurate.
This web analytics service tracks and reports web traffic to users. Google Analytics report service shows the number of people that visit your site daily. The third-party referrals option enables you to see the third-party websites that sent you traffic.
Local SEO tools can assist with improving your presence and engaging your audience. Local SEO tools can help track rankings, provide competitor insight, assist with developing SEO-optimized keywords, monitor performance, and encourage customer engagement.
Google offers the Google Search Console to help you ensure your website remains Google-friendly. You can also use it to check the keywords Google ranks your site for and the number of pages Google has indexed from your site.
In this guide, we share some of the best local SEO tools on the market right now. From free SEO tools like Google My Business tools within Semrush, there's a solution for every business. Try one or all to achieve your business goals faster and easier!
presence is a very significant factor for both local and global businesses.
8. Google My Business:
It can also help you track your web rankings and traffic, notifies you when people leave comments and allows you to respond to them, and syncs your location data across different sites.
The Listing Management tool makes it easier than ever to add and update your business data to the most prominent directories within and outside of the US. Once your listings are live, you can use the tool to track and make updates to them to ensure they remain accurate and unified across platforms.
Check out our guide to using Google Keyword Planner for SEO and PPC Campaigns for an in-depth look into the Keyword Planner tool and its many uses.
Growthbar also provides insights into the domain authority of a website, so you can see and track your competitor’s authority. Use the rank tracker to track which domains rank for certain keywords, or appear often for certain queries.
Compare your overall performance (visibility and estimated traffic) to that of your competitors. With the Position Tracking mobile app, you can be up to date with all your position tracking campaigns immediately and while on the go.
Compare businesses, discover your local competitors, and monitor and respond to reviews. Google also includes a “book an appointment “ feature for customers, which can encourage them to engage with your listing further.
Georanker has a unique feature that tracks the ranking of websites by multiple locations across the world. It displays this information through heat maps with distinct colors to show locations where the website ranks high.
Price : Ranges from $69 to $159 per month.
Price : Pricing for Yext varies and is not publicly released, businesses must get a quote.
Today, many searches that lack the sort of keyword modifier you’d expect to yield a map pack (“local,” “near me,” etc.) will still bring up a map pack regardless. Take any item from your grocery list, punch it into search, and you’ll likely see a map pack with local grocery stores and supermarkets that carry it.
If all you’ve ever had to go off of is rankings, clicks, phone calls, directions requests, and reviews, then this method can be a valuable alternative!
Price : Up to 3 locations: $29 per month / Up to 100 locations: $79 per month.
We typically look at Yext as the enterprise option. It’s a bit overkill for most small businesses (though they do offer a smaller, stripped down version), but medium- and large-sized businesses can find a lot of value in its many features.
While Google My Business listings typically take up the majority of the local search real estate, there are plenty of additional spaces that businesses overlook all too often. Bing Places, Apple Maps, MapQuest, a plethora of local directories and industry-specific ones — these are just a few non-Google spaces you should keep in mind if you really want to make the most of your local strategy.
Wheelhouse has been partnering with businesses of all sizes for over a decade, and our Digital Strategy team has been knee-deep in local SEO from the very beginning. We’ve partnered with small, single-location businesses as well as large healthcare entities with hundreds of locations across the country. At each, we’ve helped them enhance their local reach, streamline their advertising efficiency, and improve their overall website performance to help them reach their full potential in what is often a hyper-competitive space.
The platform’s robust feature set is similar to Moz Local’s, but with more support and training available (not to mention customizability). Built-in data entities, custom reporting, and custom fields make Yext a very powerful local tool for the businesses who need it.
GA and GSC are free, must-have tools that most businesses with any kind of online presence should already be putting to use.
In the right hands, tools like these can get you where you need to be, and allow you to cover everything you need to compete — not just a few barebones GMB listings.
BrightLocal is perfect for smaller businesses looking to pack a punch with their local presence. If you’re stuck with a smaller marketing team and budget, Brightlocal can set you up with citation management, review management, and local ranking data and reporting from Google and Bing. It’s a great starter tool, and with a little effort and dedication, it can be a great way to expand your business.
If you factor in the scale that your business operates in, as well as the budget and bandwidth available to research, create, optimize, maintain, and tackle reputation management on many of these platforms, suddenly local SEO goes from “make GMB listings” to something much more intense and time-consuming.
Fortunately, in 2021, there’s no shortage of great local SEO tools vying for your attention. In fact, there may even be too many — with so many competing offers, how can you know which one’s right for you?
One of the biggest changes in SEO over the last several years has been the evolution of Local SEO.
The problem with manual listing management.
These tools don’t tackle listing management (including all of the smaller citation sources and data aggregators), nor do they help with review management or generation, but they can be useful in monitoring keyword ranking, performing competitive analysis, and identifying keywords to optimize your local listings around. Both tools could make a great pair for smaller businesses who don’t need an extensive local SEO program, and don’t mind some manual work and re-iteration in order to get their Google My Business listings to a good place.
A small business could ostensibly get by using this tool to find ideal keyword targets, optimizing their Google My Business and other listing(s) around these terms, and just keeping a close eye on real SERPS and performance data as they go!
Here’s the way we see it: A great local SEO tool shouldn’t just take the tedium out of your work, it should also make your strategy easier to formulate and scale. Beyond that, the tool should be old enough to have reached a kind of maturity — in other words, it should know what their value is and lean into it when possible.
Who it’s for :
All of these tools are invaluable resources — they can add efficiency at scale, offer insights on your local landscape, and expand your overall reach.
When it comes to do-it-all local search platforms, these are as close as you can get. From monitoring rankings to auditing listings and citations (and often pushing that data out to other platforms), they do a little bit of everything, making them essential for businesses of all sizes.