GOOGLE META TAGS FOR SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Open Graph was initially introduced by Facebook to let you control how a page would look when shared on social media.

And yet, not a single irrelevant result either: every single one of the pages given here explains how to build awareness, and the titles reflect that.

Schema markup is a specific technique of organizing the data on each of your webpages in a way that’s recognized by the search engines.

In SEO, sometimes we tend to focus on one aspect of optimization efforts more than others.

Title tags are placed in the <head> of your webpage and are meant to provide a clear and comprehensive idea of what the page is all about.

Best SEO Practices.

For ecommerce sites, images often have a crucial impact on how a visitor interacts with a page.

Others tags may not be vital, but they can let you be one rich snippet ahead of competitors who just didn’t bother.

Link building is especially often touted as the “single most important thing to optimize”.

You may also have “draft” or placeholder pages that you need to publish while they are not yet finished or optimized to their best.

A well-written one may increase the number of clicks and traffic, which have at least some impact on rankings.

You probably wouldn’t want such pages to be taken into account while evaluating the overall quality of your site.

Viewport meta tag has nothing to do with rankings directly but has a tone to do with the user experience.

Commonly, the tag and the value would look as follows:

According to Google’s recommendations, you are encouraged to match your page’s title and H1, changing the order a little bit, switching it up here and there.

Structured data markup is exactly what helps search engines to not only read the content but also understand what certain words relate to.

2. Meta Description Tags.

Using the right meta tags the right way is all about communicating to the search engines:

These links matter a lot for SEO: they can make your content look like a hand-crafted comprehensive piece backed up by reliable sources, or like a link dump with not so much valuable content.

A good way to figure out what to write in your meta description, what works best for your particular topic right now, is to do some competition research.

It’s the exact approach used by Facebook/LinkedIn to show you you have notifications and can be used to pretty good effect.

But for anybody trying to increase click-throughs and polish their brand SERPs, it’s a unique opportunity.

Apart from that, in the age of semantic search, Google may treat the sources you refer to as the context, to better understand the content on your page.

When you add a nofollow attribute to a link, it instructs search engines’ bots not to follow the link (and not to pass any link equity).

Best SEO Practices.

A “semantic web” is a “meaningful web,” where the focus shifts from keywords instances and backlinks alone to concepts behind them and relationships between those concepts.

For instance, Google highly dislikes thin content.

This tag is a no-brainer to add, but one screenshot from Google is enough to show the difference it makes:

The meta description doesn’t have to be just a sentence or two.

In some other cases, you may want certain pages to stay out of SERPs as they feature some kind of special deal that is supposed to be accessible by a direct link only (e.g., from a newsletter).

It’s especially important considering the variety of devices that are being used nowadays and the noticeable shift to mobile browsing.

For example, this is the meta description for this article:

A nofollow attribute instructs not to follow any links on that page.

<meta name=”rating” content=”RTA-5042-1996-1400-1577-RTA” />

Роботы Google распознают следующие метатеги:

<meta name=”rating” content=”adult” />

Google поддерживает как метатеги на уровне страницы, так и встроенные директивы. Благодаря этому вы можете влиять на то, как ваш сайт будет выглядеть в результатах поиска.

Метатеги позволяют передавать поисковым системам дополнительную информацию о страницах, на которых они размещены. В них можно даже указывать, для каких роботов они предназначены, и тогда остальные системы не будут их учитывать. Они добавляются в раздел <head> HTML-кода и обычно выглядят так:

Дополнительная информация.

По умолчанию используется значение index, follow , поэтому задавать его явным образом необязательно. Чтобы узнать, какие значения понятны роботам Google, ознакомьтесь со списком допустимых директив.

Код должен отвечать стандартам HTML, а все теги должны быть закрыты. Подробнее о том, как использовать атрибут data-nosnippet…

Инструкции по сканированию и индексированию страницы, предназначенные для поисковых систем.

Эту же информацию можно указывать в HTTP-заголовке X-Robots-Tag. Это вариант позволяет, в частности, исключить из индекса документы, изображения и другие файлы, в которых невозможно задать HTML-теги. Подробнее о метатегах robots…

Метатег <meta name=”robots”> понятен всем поисковым роботам, а <meta name=”googlebot”> предназначен только для Google.

Независимо от того, какие метатеги есть на странице, вы можете запретить показывать определенные части текста в качестве фрагментов в результатах поиска. Для этого добавьте атрибут data-nosnippet в один из HTML-тегов, которые он поддерживает:

Если в метатегах с атрибутами robots и googlebot заданы разные настройки, применяются те из них, которые накладывают наиболее строгие ограничения. Например, если один из них устанавливает значение max-snippet:50 , а другой – nosnippet , будет использован вариант nosnippet .

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.

Встроенные директивы.

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