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There’s compelling evidence that businesses with 100+ photos in their Google My Business listing get more clicks.
As content marketers, we often fail to acknowledge a significant part of our responsibility is to ensure our intended audience actually becomes exposed to our content.
It does this by providing social signals to Google, by driving traffic to your website, and by providing social proof in the form of reviews.
Because of the vague help documentation from Google and frustratingly long response times from Google, it can be tempting to leave it for another day.
Try including photos of your work or featuring your products.
Leverage Google My Business to give your content (and SEO) a boost. Here are tips, tools and information on verifying and promoting your business with GMB.
A content marketing platform can help you manage all of your content better.
Achieving rank takes time and this isn’t useful for relaying information that will go stale quickly.
A 2019 study from Ben Fisher reported only 17% of the businesses reviewed had a post within the last 7 days.
A content marketing platform gives you a process to work from and analytics to help you to better understand how your activities are working.
This data, from a 2019 BrightLocal study of 45,000 anonymous local business listings, shows there is a great opportunity to get more views, clicks, and actions as a result of your localized content.
The benefits of posting on Google My Business go beyond acquiring views and clicks on your latest content.
The majority of actions are in the form of clicks, but unless your Google My Business listing is optimized, you could be missing out on actual phone calls or in-store visits .
Consumers appreciate those businesses willing to accept and fix them in a timely fashion.
Knowing how to use Google My Business is standard for every digital marketer, right?
Why Do I Need Google My Business?
Invest in working with a Google-certified 360 virtual tour professional to add videos to your verified listing, or create your own video to introduce yourself and your business.
Having a content marketing platform brings structure and focus to your content marketing plan and helps you to draw upon the expertise of multiple team members with features to make collaboration easy.
We’ll also help you understand how posting content to your Google My Business listing can support your business in a number of ways.
We all make mistakes.
Consider using Google tracked links in your posts to more accurately report clicks and engagements right in Google Analytics.
You can experiment with creating content specifically for your Google My Business listing.
Once your listing is verified successfully, your time investment is likely only an hour or two a month and we suspect there are many further opportunities to come with this great, free business tool.
Does Google My Business Actually Contribute to SEO?
Google My Business is a free tool, which has a direct impact on current local businesses.
This means you can take a more direct sales approach: offers, specials, or what sets your business apart from your competitors.
While there are plenty of lengthy-but-vague help docs out there, finding answers to specific problems can be challenging.
Regular posting can earn you a coveted spot in the local 3-pack, which is the top 3 business listings for relevant search terms, and this placement alone is a valid reason to add a new post at least every 7 days.
As with anything, you need to feed it to make it grow. Google will not connect-the-dots for you.
Yes, it does – at least locally. It can help in a few ways.
Find the time in your schedule to dig in and really ‘own’ your Google My Business listing.
Not only does a verified and optimized Google My Business profile stand a better chance of being in the local 3-pack, putting your presence at the top of search results, it can also indirectly help your website rank.
Important: Make sure you keep your information up to date as your business changes.
Local results favor the most relevant results for each search. Businesses with complete and accurate information are easier to match with the right searches.
To improve your business’s local ranking, use Google Business Profile to claim and update your business information. Learn more about how Google sources business information for search results.
When someone searches for a business or place near their location, they’ll find local results across Google in places like Maps and Search. For example, you can probably find local results if you search for “Italian restaurant” from your mobile device. We try to show you the kind of nearby restaurant that you’d like to visit.
Make sure you’ve entered complete business information in Business Profile so users know what you do, where you are, and when they can visit. Provide information like, but not limited to, your:
Update your business info for better visibility.
You may find that your business doesn’t show up for relevant searches in your area. To maximize how often users find your business in local search results, ensure that your business information in Business Profile is accurate, complete, and engaging.
Local results are based primarily on relevance, distance, and prominence. A combination of these factors helps us find the best match for your search. For example, our algorithms might decide that a business that’s farther away from your location is more likely to have what you’re looking for than a business that’s closer, and therefore rank it higher in local results.
Prominence refers to how well known a business is. Some places are more prominent in the offline world, and search results try to reflect this in local ranking. For example, famous museums, landmark hotels, or well-known store brands are also likely to be prominent in local search results.
Tip: To edit business information for 10 or more locations at once, you can create a bulk upload spreadsheet.
Prominence is also based on information that Google has about a business, from across the web, like links, articles, and directories. Google review count and review score factor into local search ranking. More reviews and positive ratings can improve your business’ local ranking. Your position in web results is also a factor, so search engine optimization (SEO) best practices apply.
Tip: There’s no way to request or pay for a better local ranking on Google. We do our best to keep the search algorithm details confidential, to make the ranking system as fair as possible for everyone.