GOOGLE PLAY SEO OPTIMIZATION

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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From these figures, you can figure out why users are uninstalling your application. Here is a chart that highlights some of the common reasons why users uninstall applications.

The illustration below shows how many new users this app gets and the number of users lost. The Google Play Store also records any crashes that occur as users interact with your application. This will help you stay on top of any bugs that might affect user experience. Otherwise, this will lead to more users uninstalling your application.

The above description represents a keyboard application. Notice how the seller plays with the relevant keywords like “themes”, “keyboard”, “love”, “romantic”, etc. and how they combine them within different sentences and paragraphs as they explain the app. The seller balances the description’s clarity with keywords relevant to the application.

Again, visual appeal is essential. An icon should be straightforward in order to represent your application’s significant selling points, such as the title and the major functionalities. An icon plays a direct role in user interaction, and it is one of the most influencing download conversion factors. A user may decide whether to download an application based on the appeal of the icon alone.

Here is an example of a well-structured description:

Update strategy.

The user included the keyword “eightballpool” as part of the application URL. This is a relevant keyword as it is the application name and a straightforward description of what the app provides.

This guide will discuss practical insights that will help your application climb the Google Play Store’s visibility ladder and increase download conversion rates.

The update process is well maintained by the Google Core API. A user doesn’t have to activate auto-updates in the play store; the API will handle the update flow within the application.

At first glance, this description simply acts as a user manual to explain how to use the application. However, behind the scenes, the description plays a critical role in making this application visible to the right users.

Consider other channels.

The main description explains the application more in-depth so that a user can get more details on what the app provides. Google allows 4000 characters, and you should utilize as much as possible using the relevant searchable keywords.

A lot of mobile users find applications through direct keyword search. However some finds application on different platforms, such as social media, referrals, and blogs.

What matters in an icon:

Identify the best time to ask a user for a review. Typically, you don’t want to ask a user to rate your application, for example, in the middle of a game. This will lead to a bad user experience, and the chances are higher that users might write negative reviews. You should strategically determine when it is appropriate to show a review dialog. For example, after a user has finished playing a particular game level, that would be a perfect moment to suggest a review. This will ensure the user gives a review that accurately reflects their experience playing that game without interrupting their game flow.

In between, ask yourself questions as if you were a user. For example:

Play Store Ratings and Reviews.

To identify your customer base, you need to relate to what users want in order to find keywords that a user is likely to type in the Google Play Store search box. When these keywords are optimized, the application becomes visible to relevant potential user searches. Greater visibility translates to more downloads of your application. By the end of this guide, you will learn the critical ranking factors to improve your application discoverability and download conversion.

To follow this guide and its implementation, prior knowledge of keyword research will be essential. Keyword research helps you pick relevant keywords related to your application to boost your application in search results. Keywords are different for different applications. This guide will help you research the right keywords for your application.

Ask users for reviews.

Google announced an in-app review API that prompts users to submit Play Store ratings and reviews without leaving the application and without opening the Play Store. Users’ reviews/ratings will eventually be displayed in the Google Play Store. This encourages users to give feedback on your application by making the process simpler. Here is a guide that will help you implement in-app reviews in your Android mobile application.

Optimization is not a one-day or a one-time activity. It never ends. It’s essential to keep up with the current trend of your application to boost your downloads. You should be frequently and regularly performing optimization updates to improve your application’s growth and user experience. Ignoring optimization practices will lead to unsatisfactory performance.

The way you phrase your app’s title (name) depicts your application in both search results and visual impressions. A title visually captures the user’s attention to help them decide which app to download. The title should be briefly optimized to capture the user’s attention and describe the app’s services altogether.

An application is identified by its unique package name, which forms the application URL. A package name plays a huge role in the search ranking factor. Before publishing your application, ensure your application package has some high-performance keywords included. Once the app is published, you cannot change the application URL. Make sure it is well set because you can’t change it later.

Application Package Name.

When you publish an update, always remember to clearly indicate the new features you have added or the bug you have fixed in the “What’s New” section.

The big puzzle is how you can make your application discoverable to relevant users who might want to download it. Getting your application ranking at the top in a crowded app store is a big hustle. For that reason, you need to understand App Store optimization, or the process of optimizing your application ranking so as to appear higher in the store’s search results and be visible to potential customers.

Google Play Store considers freshness when dealing with an application. This shows that your application is regularly updated and may lead to it being promoted in the “Just Updated” section.

Google Play Store allows you to include a short video and screenshots of your application. Any screenshot you choose to include in your store listing should capture your main application features, which should be clear to understand.

Building backlinks means including your application information on other websites. Make sure you build backlinks on websites that are relevant to your application. Include the application features in a blog post and talk about its benefits. Take screenshots and videos of your application and include them in this post, and be sure to include a Google Play Store link where users can download your application.

The best way to notify the user whenever you have a new update is by using Google core API that provides an in-app update flow within the context of your application.

Reviews and ratings are more than a user side note. They are an integral ranking factor and play a huge part in your Google Play store application optimization. According to app store optimization, ISO, ratings, and reviews significantly affect your application’s organic search discovery.

Always be on the lookout to avoid bugs; avoid anything that will negatively affect your app’s user experience. In this case, make your logic stand out with the UI flow that is easiest to interact with. This will trigger positive feedback that translates to a positive review with a 3 4 5 rating. The more positive ratings your app has, the more new users will consider downloading your application.

In Google Play Store you can add a YouTube promo video to enhance your app or game identity. It’s important to understand that there are differences between video on the Play Store and video on the iOS App Store. It’s not one size fits all and you want to optimize for each store.

To perform an A/B test, you will need to create 2 different versions of your listing element, and compare them against each other. During the experiment, half of your traffic will go to version A, and another half to version B, and then both options will be compared to determine the best result. It is very important to test with a change in only one listing element, otherwise it is hard to determine which of the changes has caused an improvement.

The title of an app in Google Play Store is another important ASO on-metadata factor to keep in mind. It affects, above all, the search results, but as well the conversion rate to install.

There are tons of content about ASO in the Internet and the amount grows every day. App stores (Apple App Store & Google Play Store) are becoming bigger (and more competitive) and they grow exponentially.

The App Store Optimization strategy basically consists of these 3 processes:

Promo video for your Android app.

Try adding some keywords in the developer name. For example: “#DeveloperName: keyword + keyword”

A striking, attractive icon is a key piece of your app’s appearance, and it directly impacts the Conversion Rate. An image is worth a thousand words!

Google allows developers to include up to 80 characters for the short description , and if the users are interested to know more, they can expand the short description to view the full description of your mobile app or game.

Daniel Peris is CEO of TheTool , a new performance-based ASO tool, and PickASO, the leader app marketing agency in Spain. He writes about mobile growth and ASO strategy.

A few tips for a perfect description:

Pay attention to those keywords that have l ow or medium difficulty and at the same time, the most traffic . These keywords are not highly competitive, and ranking for these keywords will improve the visibility of your app dramatically. When you will start implementing your ASO strategy, you will know which keywords to target.

The thumbnail of your promotional video will be your feature graphic and placed before your screenshots (see above).

Simply enter the URL of the video in the “Promo video” field, and remember these Google tips:

The perfect Title should look like…

To check your competition for each particular keyword can be helpful when you analyze the relevance of your app for a particular search, or identifying the keywords with less competition.

2. Google Play Store optimization + A/B testing.

The best thing about it is that the views of the video from Google Play Store count as YouTube views, making your video rank higher in YouTube search and, subsequently, in Google search results.

Let’s take a closer look on the anatomy of the perfect Google Play Store listing:

We aren’t writing again about this, but basically, ASO is the process of optimizing a mobile app in order to get the maximum visibility and the highest conversion rate to install in the app stores. So, ASO is not only about traffic, it’s also about conversion. Some people call it “App Store SEO”, because of its similarity with web Search Engine Optimization.

In Google Play Store you can add up to 8 screenshots for each supported device type, while the minimum required by Google is just 2 screenshots with following specs:

If you are ready to start designing, read this great case study by Incipia on how to pick the best app icon. Or go to Creative Bloq for inspiration on some awesome icon designs! Browsing the Google Play Store can also be helpful to find out new trends for icons.

And here is news for you: what you think is not the same as what your users think .

Google allows developers to include 50 characters in the App Title (NEW: link ), so use them wisely. Keep your brand name short, easy to spell and easy to memorize for your users. Include your most relevant keyword(s) alongside your brand name. This can significantly improve your app keywords rankings!

How to Optimize Your Google Play Store Listing for ASO.

Implementing an ASO strategy for Google Play is a process that embraces optimization of your app’s on-metadata and off-metadata.

Collect as many different keywords as possible, and then amplify the list with long-tail keywords. You can do it with a keyword suggestions tool – for example, AppKeywords.io or TheTool :

Keep in mind that the feature graphic (or feature graphic with the video play button) can also appear when someone searches for your app (with brand searches, featured apps or Play Store ads for example). One more reason to get them right!

If an image is worth a thousand words, a video is worth a thousand images!

The developer name will as well help your app rank in search results. Besides that, Google favors apps from a developer with a positive history and ranks them higher in searches.

Like the icon and feature graphic, the screenshots don’t affect the search algorithm, but they do have an impact on the conversion rate to install . Screenshots show how your app or game looks like from inside, and highlight its best features. It is then up to the user if he likes what he sees and if he wants it, so it is very important to grab user attention from the first screenshot.

It doesn’t matter if you have already published your app, or if you are just preparing to launch it, you will need to implement the Google Play Store optimization. You will work on different elements of your listing, to improve both visibility and conversion rate to install.

To publish your app page in Google Play Store, you need a high-resolution icon. Google has the following requirements for developers:

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