GOOGLE PLUS AND SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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New posts on Google Plus you might want to check out:

Eureka!

As you can see, the experiment worked.

As we all well know, Google Plus has now been launched albeit in testing phase. Even so, the search giant has now taken up arms against the social network threat which is Facebook. Now that social signals are a powerful means to enhance your SEO campaigns, the question is, how can Google Plus affect SEO?

It’s easier to tweak stuff in Google Plus in order for them to get better social signals to integrate into their ranking factors.

About Sean.

Google plus is still pretty new but the way I see it, Google will really try to integrate the social signals they can extract from Google plus into their search engine rankings. Here are some of the reasons why:

From a 16th place rank, it’s now in 6th place. Try it out for yourself. Google Plus works powerfully and Google has really given their Plus button a big advantage when it comes to their own ranking factors. It’s phenomenal. It’s crazy. It’s Google – and they now have full control. You either join the Plus one club or you lack one precious ranking factor.

In any case, I’m sure getting into Google Plus will never be a mistake.

An Experiment.

We shared the experiment exclusively on Google Plus platform. Then we started clicking the +1 button for this specific website on its search results page using the keywords ‘vintage scooter helmets’

We know all too well how Facebook affects search rankings with Facebook shares and Likes integrated into almost every website you land on. Furthermore, Twitter tweets from authoritative Twitter accounts are also measured in a way that is integrated into the search engine ranking factors of Google (and perhaps other search engines too).

People would be driven to use Google Plus due to the fact that it will have more bearing in search engine social signals factor.

Sharing in Google Plus also seems to have an effect – maybe that’s what Google is going to do next? Or perhaps they are already tracking what you’re sharing inside Google Plus?

It’s easier to measure social signals from Google Plus because they own it.

Just recently in Google Plus, Rand Fishkin started an experiment (which I gladly participated in) on trying out Google Plus metrics alone in ranking a website.

Right now, if you’re an SEO specialist, you would want to have anything and everything you can get your hands on in order for you to rank – and rank well. I highly suggest that you implement Google Plus one button in your website and ask your friends and peers to click on that little bugger whenever they could.

Sean Si is a Filipino motivational speaker and a Leadership Speaker in the Philippines. He is the head honcho and editor-in-chief of SEO Hacker . He does SEO Services for companies in the Philippines and Abroad. Connect with him at Facebook, LinkedIn or Twitter. Check out his new project, Aquascape Philippines.

Google has proven recently that altering its SERPs is not something they are afraid to do.

One form of spam that can really poison a dataset typically comes from folks who create thousands of social network accounts and rotate votes around. With the advent of Google+ its possible to track things that will be difficult to game, namely because of time it would take to look ‘natural.’ Your comment history, sharing activity, and other network interactions adds a huge layer of anti-spam mechanisms to weed out and devalue social accounts with.

Here is one possible scenario post Google+ adoption: A user (we will call him “Sam”) is doing research and has a Google+ account. While Sams doing his research, his activity inside of Google+ helps the algorithms understand that he has affinities towards the outdoors, snorkeling, organic food, green energy and gardening.

Google + Sparks.

The more obvious metric, this can be used to glean insights on authoritative status updates, images, webpages, etc. Although, personally, I think its a noisy variable that could easily be manipulated and has many user experience (UX) discrepancies.

If there is anything Google wants you to do, it wants you to build out Sparks on your profile. Sparks are simply a creative name for your Interests. This will give Google another layer of targeting. If Google can understand your interests then they can interpret the weight of your voting abilities on given subject matters.

One thing is certain, social data and interactions are worth their weight in gold and could help offset this idea of Pagerank.

Want to create a real life bond in a social network according to a robot crawling through data? Stand next to another Google+ user in a photo that is automatically associated with facial recognition. This is a very easy way for Google to better understand who your real life connections are.

When Sam searches for How to Garden, he will be served with results that are skewed with articles that discuss organic gardening and gardening with a low impact on the earth. Google is able to deliver this result based off of the data it has on him and other users. Sites that might have never ranked before in the top 10, now are ranking because they have data that Google+ interpreted as the most relevant ‘Top 10’ result. A small DIY gardening site that wasn’t heavily linked to, but has a solid fan base on various social networks, can launch and engage in heavily discussed and shared status updates, stand a great chance to see increases in potential, qualified traffic with this sort of situation. Social and SEO are now full circle. If you haven’t taken it seriously in the past, now is the time to.

Lets take a look at the different aspects of Google+ that could easily turn into valuable algorithmic data.

Other Social Networks Google is Looking To Associate With Your Account.

Basically Circles can be seen as a vote for people, like links are a vote for websites. This will allow Google to better understand the influencers within its network.

Google hasn’t had a true relevancy breakthrough for a long time now. This could be their big ticket they have been looking for since Facebook applied the pressure several years ago. Even at best if 5% of the United States population uses Google+ then it is a win for them, in my opinion.

Google+ has heavy integration straight out of the box with Mobile. On top of that, the GPS location setting is prominent and is a key focus. That sort of data allows them to better target users based on their geographic location. Advertisers will certainly like that option.

Granted, no one really knows, but one can infer that with more data on you, the Author, Google can better tweak their algorithm to a point of supreme relevancy.

Google + is Anti-Spam.

As most folks already know Google launched its own social network recently called Google Plus (Google+) Probably a smart move for Google. Why, you might ask, outside of the obvious assertion that people will be spending more time on Google properties vs. Facebook and Twitter?

Google recently filed a patent that shows how some of the new modifications to the SERP (search engine results page) might look with the addition of new data sets. It doesn’t take much creative thought to see how Google might utilize status updates that are heavily +1ed, commented on or shared.

Google, as a company, is one of the most powerful PR machines in the world.

Well, Google+ is going to be a treasure trove of data for Google and its advertisers . The data that they will be exposed to will certainly be game changing from an SEO standpoint.

Hangouts are simply group voice chats. There are other companies in the group video industry, and some of them even transcribe the conversations. I have not looked into it fully but Google could possibly “listen in” and interpret your video chats and derive data based off of those conversations.

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