GOOGLE SEO CERTIFICATION COURSE

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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15 Image Sharing Backlinks
30 Niche Related Blog Comments
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20 Video Submissions
Power Point Creation
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1 Weebly Post
10 High PA Tumblr Posts
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300 Twitter Retweets
500 Pinterest Repins
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Blog Comments LinkJuice
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It is a good habit for a professional optimizer to periodically update knowledge with new courses. SEO is one of the most dynamic areas of internet marketing. Google regularly introduces new algorithms and filters. The rules change during the game. Strategies that were efficient a few years ago require a new approach. A good optimizer keeps learning. Online courses are one of the ways to track the latest trends and improve your skills.

The SEO Playbook will seem too complicated for beginners. However, mid-level and advanced marketers will definitely find information that can be integrated into their strategy right now.

MOZ is a well-known manufacturer of SEO software and data processing tools for websites of any format. The free Beginner’s Guide to SEO gives you a complete overview of the search engine optimization industry. The course is divided into 8 sections on the principles of search robots, key queries, on-page optimization, technical SEO, link mass, methods of tracking, and measuring traffic. The SEO Glossary is designed to make it easier for newcomers to study the topic.

Who Are Seo Courses Designed for?

A magician never reveals his tricks. It is of utmost importance for Google to keep its algorithms secret. The introduction of Google SEO training certification involves providing comprehensive data on the internal mechanisms of the search engine. The company does not do this to avoid conflicts of interest and manipulation by SEO specialists.

The most extensive selection of materials on this topic is offered by UCDavis:

Questions in tests are often practical in nature. The more experience you have with advertising campaigns, the easier it is to pass the certification exam. The main exam takes 75 minutes, and the test for the chosen specialty takes 90-120 minutes. It is enough to score more than 80% of the points. If your first attempt was not successful, you can take the test again in a day. We recommend spending this time on self-education. Testing helps to detect gaps in knowledge and fill them with useful information. Each course contains training materials in the form of text, flashcards, and short videos. Depending on the topic, it will take you from 2.5 to 5 hours to study them.

The platform offers free access to 275 training courses from major SEO agencies and industry experts. The system of filters will help you choose the appropriate one by popularity, level of complexity, duration, and software in question. As a reward for successfully completing the course, you will receive the corresponding icon in your personal profile.

Yoast Academy focuses on hands-on learning. In addition to introductory materials, program participants will have homework on creating a promotion strategy, writing blog posts, or website code. You can count on feedback from teachers and correct possible mistakes in time. You can choose one of the several pricing plans on the website:

Complete with its own ranking rules, Google My Business certification confirms your ability to optimize the company’s page in the catalog. This is an indispensable skill for promoting offline business. You get additional organic traffic by putting branches on the map and specifying the details of work.

Bing Certification.

To become a certified user, you need to go to the Skillshop website and pass the Google Analytics Individual Qualification exam. How long does Google Analytics Certification take ? This depends on the chosen field of study and your level of knowledge. A careful study of the material will help you pass the Google Analytics exam . The material of each training block is designed for an hour, but you can follow your own rhythm. Another hour is allocated for completing tests. The Google Analytics certification is valid for 12 months, after which you need to pass the GAIQ test again.

You can get certified after the successful completion of two exams. The first is the universal Google AdWords Fundamentals test. The second test you choose from one of the specialized fields:

Udemy is a large-scale educational portal with more than 100,000 online courses. Access to educational materials is paid. In addition, Udemy often provides discounts on its courses. For example, a course worth USD 200 can be completed from USD 10.

Coursera SEO training programs are suitable for both beginners and practicing optimizers. When choosing a course, you can take into account the opinions of other users: how useful was the knowledge obtained, whether it helped in further employment. Each course consists of short video lectures, notes, and self-study materials. Homework assignments, mini-tests at the end of each module, and a final exam on the topics covered will help you better consolidate the information.

How to Get an Analytics Academy Certificate? Google Analytics Certification Study Guide.

There is a lot of competition among SEO specialists. Completed Google courses will look impressive in your CV. What is Google SEO certification ? The certificate formally confirms that you have completed a specialized educational course. That is, you have mastered the necessary set of knowledge and are ready to implement it in practice. Also, the official document shows the employer the seriousness of your intentions, your desire to self-training, and achieving set goals .

Course enrollment provides lifetime access to training materials and updates. After successfully passing the exam, you will receive a certificate that is integrated into your LinkedIn profile.

Udacity is another major hub for online education. It offers programs developed in collaboration with Google. SEO specialists may be interested in courses in App Marketing , Localization Essentials , and Website Performance Optimization . The lessons are designed for different levels of material proficiency and take 1-2 weeks. There is also a wide selection of courses for developers, web designers, VR, Machine Learning, and Data Science specialists. You can always expand the range of your knowledge, master new tools, and even change the professional vector.

Certification will cost USD 497. The high price is due to the purely practical nature of knowledge aimed at rapid traffic attraction. Lead educators are experts in the digital industry with many years of experience. ClickMinded founder Tommy Griffith is primarily known as the CEO of Airbnb and PayPal.

Even if you are not going to build a career in SEO, understanding the basics of optimization will come in handy. Every website owner, whether it is an online store or a blog, should take online courses. You will be able to increase your position in the search results, get more traffic, and new clients.

Are you wondering what you can do to make your site attractive to search engines? We’ll touch more on this in other videos, but here’s a good starting point.

The first page on a website that a person usually sees—not necessarily the home page of that website. E.g. “I’m directing people who click my ad to a landing page with a discount coupon so that these visitors will be encouraged to buy.”

A text or image that provides a link from one web page or website to another. E.g. “When a major home decor blog linked to my website, I got a lot more visitors.”

Key learnings.

The keyword or phrase a user types into a search engine in order to find what they’re looking for. E.g. “When people use the search term ‘hairdresser’ they might be looking for tips on how to do it themselves or a service to do it for them.”

The introductory or “main” page of a website. E.g. “On my home page, visitors can see examples of my most beautifully painted houses.”

A form of advertising that allows you to bid for your advertisement to show along with search results for keywords that people are typing in. This lets businesses be seen by people at the very moment they’re searching for the things a business offers. E.g. “SEO is a long process, but using SEM helped me get a lot more website traffic really quickly.”

The analysis of data generated by people’s activity on websites or mobile apps, for the purpose of discovering ways to improve websites and marketing campaigns. E.g. “I’m using a web analytics tool to understand how to improve certain web pages with the goal of increasing customer engagement on my website.”

A list of results appearing in a search engine in response to a user’s search query. E.g. “After I searched for ‘buy high­ gloss paint in bulk’ I noticed that the SERP had both natural listings and paid listings.”

Each of these components will help search engines find the best match for your search. Search engines can now also consider the searcher’s geographic location. A search from the UK will display a localised set of search results.

The position of your ad on the search engine results page (SERP). Search engines typically denote the highest position as “Position 1.” If your ad appears half the time in Position 1, and half the time in Position 2, your Average Position would be 1.5. E.g. “My average ad position for my pet photos ad improved from 7 to 3—I’m thrilled!”

The true amount that a business pays to the search engine when their ad is clicked. Businesses set a Max CPC which acts as a “ceiling”—they can never be charged more than that figure. However, depending on the number and relevance of the other ads in the auction, the actual amount paid can vary. The formula for cost­-per-­click may vary slightly across search engines, but generally works like this: (Ad Rank to Beat ÷ Your Relevance Score) + £0.01. Let’s see an example. Your competitor, Wanda’s Weddings, has the next­-best Ad Rank (that’s the Ad Rank to beat in this formula). Her Ad Rank is 12. Now we need to divide that by your relevance score. Let’s say you’ve scored a 9 out of possible 10. So, your actual cost­-per-­click will be (1 2/9) + £ 0.01, or £ 1.34. E.g. “I’m willing to bid as high as £1.75 for my wedding photos ad, but luckily my actual CPC is only £1.60.”

­Your maximum cost­-per-­click (CPC), or bid price, is the highest amount that you are willing to pay for 1 click on your ad. However, you will not necessarily be charged the full Max CPC. For example, if your Max CPC is £1.25, you may only pay £1.04 for the click, depending on competitive factors. However, raising a bid might increase the likelihood of a higher ad position on the search engine results page. E.g. “I’ll bid as high as £2.25, but that’s my max CPC—I’m not made of money!”

A form of advertising that allows you to bid for your advertisement to show along with search results for keywords that people are typing in. This lets businesses be seen by people at the very moment they’re searching for the things a business offers. E.g. “SEO is a long process, but using SEM helped me get a lot more website traffic really quickly.”

Search engines have formulas, or algorithms, that help them order the list of results. The search engines constantly scour the web for new content and try to make sense of it.

Content that it is similar or identical to content found on another website. Search engines tend to ignore duplicate content. E.g. “We avoid duplicate content by investing in original content.”

The unique address of a page or piece of digital content on the Internet. E.g. “Max, you can access my website by typing the URL into your browser.”

The number of times people click on an item of interest, like an advert, in comparison to the number of times users are exposed to that item. E.g.: “My click­through rate on ads about external painting is 2%, but my CTR on ads about indoor murals is less than 1%.”

A short list of several words that succinctly describe the content of a page. Not used by any search engine. E.g. “I don’t worry about including meta keywords on my web pages, as search engines do not use this information.”

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