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Examine the technical foundation of your website:
We’ll take the content you have and make it even better. By including necessary keywords, tags, and expanding your content so Google loves it, we’ll help you reach your full traffic potential.
We’ll review all aspects of your website’s code, performance, and other metrics that affect Google rankings and user experience. After completing our initial SEO audit, we’ll get to work implementing fixes.
We’ll cover all the basics of Title tag optimization, header optimization, image optimization, and more, to be sure you rank on the first page of Google.
The existing content on the site is what Google has already indexed you for, and if it’s missing any important metas or on-page optimizations, these should be the first issues that are addressed, as they will have the most immediate impact on your rankings. These include, but are not limited to (listed in order of importance):
What type of content does Google like?
Google Search Console is a powerful tool to understand how Google sees your website. We’ll check core web vitals, optimize your core web vitals, review possible penalties, be sure your site map is configured, and more.
Utilizing industry-leading tools, we’ll review the links pointing to your website and make suggestions to disavow links that may be hurting your Google rankings.
At OuterBox we help websites rank on the 1st page of Google and reach their potential online. We’ll show you exactly what we’ll do, how much it’ll cost, and how we’re going to crush your competitors.
With big growth goals, Lethal Performance came to OuterBox looking to dominate the first page of Google results. With full site optimization, including expansion of category and landing pages, Lethal Performance went from 3,200 keywords on the first page of Google to over 8,000. Organic revenue has grown by 341% , adding millions per year to overall online sales.
After a Shopify website redesign, NRS wanted to take organic search to the next level. Within the first year of the campaign, organic traffic increased 94% and organic online sales grew by 105% , topping all previous website sales records.
Through a website redesign and eCommerce SEO campaign, Boat and RV has grown significantly over the last 3 years. Online revenue has increased by 659% , shattering previous sales records.
Examine the quality of the content on your website and ask yourself the following questions:
Becoming an authority in Google’s mind is the ultimate goal and to do that you must publish authoritative, well-written expert content. Whether you’re creating a service page, article, or blog post, the goal should always be to create the best page in your industry. When you’ve built the absolute best content, it then comes down to technical optimizations to get your content ranking. It’s very important to make sure your web pages are coded properly and at OuterBox we’re technical on-site SEO experts.
In order to build expertise, authority, and trustworthiness (E-A-T), it’s critical that you construct a robust content plan that is going to drive inbound traffic to the site and educate your user base for years to come. An information or resource center, complete with an FAQ, embedded YouTube videos, and articles/blog posts, is a great starting point and should be continually expanded with high-value content. This will also present you with ripe opportunities to build up your internal link structure, hyperlinking keyword-rich anchor text to relevant pages to both improve the user experience and build more authority in Google’s eyes.
Choosing the right keywords is key. Our team will develop an extensive keyword list and map those keywords to pages, creating a roadmap that’s easy for you, the client, to understand.
New Content Creation & Optimization.
Creating new content on a regular basis can be a powerful tool and Google SEO signal. We’ll create a content calendar, choose topics based on search volume, and be sure to create content that ranks!
Want to get the ball rolling quicker? Call 1-866-647-9218.
The old adage (“old” from a digital marketing perspective) is “Content is King.” It was true ten years ago. It’s true today. And I can assure you it will be true ten years from now. Sure there are other elements you have to take into account, but if this concept is at the core of your digital marketing strategy, it will be difficult for any Google algorithm update to waylay you for long.
Understanding your competitor’s SEO tactics is a must if you want to rank above them. We’ll outline their strategies and build yours to be even stronger.
The amount of time it takes to begin seeing results from your SEO campaign all comes down to where you’re at now. If you have a brand new website, it can often take 6-12 months to see any results, while established websites may see results in as little as a few days. When talking with our sales team be sure to discuss the timing around results. We’ll review all factors and give you an educated answer.
With a simple brochure website, A&C Plastics knew it was time to break into eCommerce. Partnering with OuterBox, A&C launched a full eCommerce site and tackled first-page Google rankings. Organic traffic is now up over 550% with online sales increasing by more than 300% .
Google has a proprietary algorithm that scans the internet to find websites and indexes those websites into its database. When a user makes a search, Google runs through its database of indexed websites and spits out results. Google does provide certain information about what it’s looking for and how it ranks websites but doesn’t give away all the details. Our job is to take the information Google has provided and use our expertise to determine what will make your website rank page #1.
Content Optimization & Expansion.
We’re different than most SEO agencies because we’re not just an SEO company. We offer website design, custom development, conversion rate optimization, and other digital marketing services. This combination of services allows us to not only optimize your website but make sure it looks great and convert visitors into customers. We’ve been in business for over 15 years and have a team of more than 50 in-house. Give us a call to discuss how we can take your Google search engine optimization to the next level of success.
At the end of the day, an organization’s website has to provide value to the end-user; so don’t focus on Google, focus on the user. If users find value in your content, they will continue to come back, traffic your pages, and ultimately convert to become a valued customers.
Google’s algorithm changes may temporarily set back websites that have been doing this well, but it’s critical that you keep fighting the good fight, stay up to date with the latest algorithm updates, and have the right marketing agency on your side to help you through the tough times.
How often have you seen a phone number and forgotten it? Did it have parentheses or was it just dashes or dots in between the numbers?
And let’s be honest, inconsistencies in your business information is just embarrassing.
Trust is huge for your local customers.
Or, you can purchase a local citation subscription on one of the recommended local citation tools below:
Try this little experiment out yourself:
PHONE NUMBER SEO IS CRUCIAL TO YOUR BUSINESS FOR THE FOLLOWING REASONS:
Consistency is huge for Google as it increases trust.
The simplest solution is to give Boylan Point a call at (707) 544-3390 or email us here and we’ll do the hard work for you.
This is what Google displays when users search for a branded term, or company name, such as Friedman’s Home Improvement in this example.
And NAP is a huge Google ranking factor in local search results and Google Maps.
It relates to the better well-known acronym NAP, meaning Name, Address, Phone number.
To the right of your screen is a local company’s Google My Business listing, also known as a Knowledge Panel.
But consider this…
Later, we’ll compare the 3 local citation tools above, but for now, let’s get back to phone number SEO.
Then come back here to let JL know if he’s crazy , or if his opinion could have merit to it.
How can your business correct these inaccuracies?
WHAT LARGE BUSINESS LISTING AGGREGATORS SAY ABOUT PHONE NUMBER SEO.
So, what can be done?
If you see inaccuracies in your company’s information , especially within the NAP, then so will your potential customers .
Go out into the real world and try remembering a phone number as you pass by it.
Our SEO consultants use Moz Local for our local SEO clients – in fact, we add it to our local search engine optimization campaigns – as we know how valuable it is in helping to grow website traffic and increase brand awareness.
Now the last example is just the experienced opinion of our lead SEO consultant, JL Faverio – we have no scientific proof – yet .
We’ve contacted dozens of major business listing aggregators about the use of parentheses in phone number formatting.
These are the giant data-mining companies that collect and publish your business information, whether you know about it, approve of it or not.