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Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Spending thousands of dollars on ranking your SEO website for keyword “SEO” is waste of time and money. You should be focusing on keywords which prospects write to land on your website.

I have developed my own tools which are designed to chase Google algorithm patterns on both national and global level. This is why I came to conclusion that Google’s pattern of ranking is different from country to country. For example when Google modifies certain algorithm in Google.com, it doesn’t mean, Google.no, Google.se, Google.fr or Google.de would have the same pattern.

The majority of businesses do it wrong and go bankrupt after a few years.

If all websites target high DA, TF, CF websites or links, Google algorithm will target them too. Because it becomes a pattern and Google algorithm is designed to penalize shady patterns even though they look legitimate. This is why Google uses artificial intelligence to chase search engine manipulation patterns. They don’t have the luxury of sending their spies on black hat forums all the time. They tweak their codes regularly. You see, if all websites only focus on getting back links from these types of domains, Google will penalize them and they lose their authority after a few months. When they lose their authorities, as a result they will also lose ranking.

I have been working on multilingual websites and helping businesses to become market leaders in their niches. For years I have been moving websites from market to market and making them successful. If you focus on using the right strategy for your business, you will succeed.

98.9% of Norwegian, Danish, Swedish SEO businesses use black hat and manipulate website positioning in Google search engine in Nordic countries. When I see a website, I know what kind of blackhat seo they did to rank the page.

If they have high search volume, it doesn’t make them profitable. The majority of these keywords with unusual search volume in Google are artificially made by search engine optimizers like me. So what should you do?

Forget about Google ranking if you ask me. Google is not the Internet and the sky is your limit. All these algorithm tweaking is for getting more Google Adwords customers. As I stated in my previous article about RankBrain Algorithm , Google has not come up with unsupervised algorithm therefore they cannot predict user behavior. The artificial intelligence is able to predict user’s search pattern based on what humans added to the algorithm and gives search suggestions, but this can be manipulated too.

Google algorithm is designed to spot patterns of ranking manipulation. For example in the past it was easy to manipulate page rank and many people who buy and sell domains used to manipulate Alexa ranking and pagerank. Google put stop on it and removed pagerank.

Hire the right expert for the job.Those who write on Forbes that anybody can do SEO on their own are wrong. The majority of my clients are the ones who took over their own SEO, got their sites penalized and came to me for Google penalty recovery and SEO.

Optimize your website for keywords which you believe prospects will write in Google to find your website and turn them to customers. Remember! Your landing page’s content, aesthetic and how you present your product or service are important. You can rank a site on Google top position, but if your design, user interface, color elements, content and other objects on your website are not user friendly, you won’t generate sales.

When my clients want to buy a website which cost between $5000 – $100.000, they come to me and ask for advice. I check the sites and let them know their true pricing.

Why would we pay $1500 to have a link placement on Forbes or Huffington post when we can use that money and run ads on Facebook or Google Adwords and get real customers? The majority of these articles will be taken down after three months and you’re money is gone.

Sometimes reverse engineering is good. Why you may ask? Because not all good sites are on page 1, sometimes the best and most informative websites can be found on page 8 or page 20.

Login to your Google search console, click at “search analytics” fetch highly converted keywords which got clicks, then optimize them for your money website.

After the death of pagerank, webmasters use link injection more than ever. Google search engine is so tricky that they cannot hold their websites’ positioning without link manipulation tactic.

There is no one size fits all solution when it comes to ranking a website in Google. However the principle of increasing a website’s visibility in search engines especially Google is the same if you use different tactics. Domains with high DA, TF, CF can also be penalized by Google. Many webmasters may disagree with me, but after years of programming, search engine testings and working on 6000 projects, I can assure you Google penalizes shady patterns. Back in the day everybody was talking about guest blogging, I warned webmasters on social media not to focus on guest blogging solely because if they do, Google will target that too.

Let’s look at keyword “SEO “as an example. Many seo companies focus on this keyword, but real buyers who look for optimizing their websites, write long tail key phrases to land on a SEO business website. Almost all SEO businesses say the same thing to capture buyers. So what buyers do? They write long tail phrases to land on the SEO business that they wish to work on their project or they use outsourcing and micro outsourcing websites. Some others ask their peers if they know any good SEO experts and they usually refer those they know to them.

Does this mean North Americans don’t manipulate Google? They get penalized if they get caught, they just don’t know it yet.

Some others on Forbes or other expensive blogs write “it’s not enough to follow Googles guidelines”. That’s wrong. Every provider wants you to follow their TOS. You must follow Google’s rules, no questions asked.

If you are not an SEO expert, you must hire one. Don’t do it on your own. SEO requires having knowledge in search engine programming, web design, web development, sales and understanding business intelligence.

Google chases patterns of ranking. If a strategy or tactic becomes a pattern, Google penalize it. Did you know that Google algorithm is not identical all over the world. Google.com in computed to spot link manipulation while Google in Europe is designed differently. The pattern of ranking priorities is different in each country. Therefore in non-North American countries webmasters can easily get away with manipulating Google in their countries than the global Google search engine.

I read some articles talking about lies SEO experts tell you. These types of articles are designed to land traffic. They generate catchy headlines to get you read their nonsense. These articles have no scientific proof and those who wrote them don’t know SEO and how a search engine works .

What are the best actionable SEO plans?

You must focus on two important aspects:

If your money website is developed based on user intent, then google will rank it too.

Now let’s have another example. Let’s presume you have an ecommerce website and sell “dresses for pregnant women “, optimize your page for user intent (this is what Google RankBrain algorithm is computed for). What pregnant women are interested in when deciding to purchase a pregnancy dress? “Comfort, style, colors” then optimize your website for it and I promise you land sales.

99.9% of these articles are bunch of bunk and have no scientific credibility. These websites’ editors allow their posts to be published under less trafficked categories. The content of these articles are speculation. They usually sell anchor text between $1500 – $2500 on Forbes or Huffington post. They send their spam emails to me and you to buy links on these websites for better ranking.

If you are a software developer, before starting your conception phase, explore what exactly marketers need in the market. Talk to them, create polls and follow them on social media, see what is that they are missing in their online marketing campaigns.

Our problem is that we don’t listen to users’ needs; we tell them what they should be using or buying. If we listen to users, we understand what we should be developing. If we develop a tool that users really need, then we save a lot of money on advertising and land sales quickly. Good product sales for itself with a little bit of promotion.

A Strategic Approach to SEO.

The goal of this copy is to drive clicks and capture further interest, so it’s essential that you use emotionally-charged and compelling language. Meta descriptions give you a little more flexibility than title tags, and are another excellent opportunity to connect with the user before they’re even on your website.

By appealing to the needs of the user when you create your title tags, you can hold a significant advantage over your competition. If you focus on what a user is looking for when they search, and build that into your title tags, you can capture the right type of user that will ultimately take an action on your site. If you simply plug in keywords that you want to rank for, you’re not giving the user what they’re searching for and could possibly mislead them to irrelevant content.

8. Don’t Forget Image File Names and Alt Tags.

A robots.txt file allows you to control which parts of your website you would like to be indexed, and thus crawled appropriately so that they show up in search results. Without this sort of file, you could have certain pages appearing in search results that you might not want to–depending on your business this could be anything from internal pages or gated pages that are password protected. An XML sitemap essentially lays out all of your pages and indicates where everything is located. The more efficient your sitemap is, the easier it is for bots to crawl your pages automatically.

3. Create Unique Meta Descriptions.

On each and every page of your website, relevant title tags (under 55 characters to avoid truncation by search engines) should be present. Title tags lets Google know what is on your page, and are a main text element used in search engine results, therefore it’s important you choose keywords and phrases that match user intent and align with what your audience is searching for.

Today, users expect instantaneous results when they consume content on the internet. From a user-experience perspective, if your site is operating slowly, there’s a good chance that users won’t stay long, and will visit another site instead.

By following best practices and staying on top of the latest changes with search engine algorithmic updates, you’ll begin to see improvements in your company’s organic search engine visibility.

1. Quality Content Is Essential.

For example, one of our services at Blue Fountain Media is non-profit website design. As you would imagine we have a page that is dedicated to this service offering, and our title tag for that particular page contains that keyword, acting as a brief indication of what the user could expect to find if they click through to that page.

Meta descriptions help to set the expectation for what information is on the page itself and can help to improve click-through-rate, which may be key to improved keyword rankings. This brief, yet descriptive, copy should be between 150-160 characters and contain a call-to-action that encourages the user to select your result.

Aside from offering users the best insights possible, high-quality content goes hand in hand with your backlink profile–a key element of SEO. The more links that you amass back to your website from other authoritative websites, the greater the likelihood is of improving the visibility your website receives in search engines. In theory, the better your content, the more websites you will find linking to you because of the sincere value you have to offer.

As mentioned above, H1 tags can be compared to a “title,” making H2 tags similar to a “chapter.” Your H2 tags should not be an alternative combination of your H1, but instead be a deeper breakdown of what they identify–you wouldn’t have the title of a novel be part of each chapter name as well. H2 tags should be related to H1 tags but never the same thing. In a lot of cases, H2s might not even contain a keyword, but instead be a descriptive variation or sub-category of it.

To gain visibility in search engines, it’s critical that you follow some of these SEO guidelines I’ve outlined below:

Since these tags are the “title” of your page, they may include a keyword that is relevant to your content and business, and should only be used once per page.

At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it’s no surprise that the best and most relevant pages are given higher positions on a search engine results page.

Sitemap path explicitly provided on robots.txt and an example of some disallowed paths are shown above. By making sure that both of these elements are in your root directory, you’re able to more effectively communicate with web crawlers.

Sorry folks, the title is a bit misleading. Unfortunately, there are no ‘secret formulas’ that will allow your brand to organically rank for relevant search terms overnight. When it comes to search engine optimization (SEO), there are no shortcuts. To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike.

To add value to onsite imagery in a way that will help your search rankings, take the time to craft descriptive file names and alt tags that are basically text versions of what one would see when they look at the image. Not only does this help to improve the likelihood of ranking in an image search, but this helps indicate exactly what the image contains. Search engines can’t read images the same way a user does, so offering a text-based description gives them the ability to gauge relevancy in terms of providing the best result to users.

Any good digital marketing professional understands the importance of a cohesive strategy that supports your content marketing efforts. Simply identifying keywords that you would like to rank for and then arbitrarily plugging them into your content won’t help you grow your business online.

10. Site Speed Matters.

You’ve heard it said time and time again that “content is king” and this is particularly true in the modern era of SEO. It is essential that you create unique and valuable content that is a worthwhile read for users. Whatever your industry may be, tailor your content according to the needs of your audience. Stay on top of relevant trends, create “how-to” blog posts, and frequently update older content to make sure you’re continuing to serve your audience with useful and timely information even after it’s initially published.

2. Relevant Title Tags.

5. Use H1s The Right Way.

Under many circumstances, it’s beneficial to use a canonical tag in the header of your coding, denoting to Google that this is the absolute version of a respective page. Adding this tag makes it difficult to scrape your code, eliminating any chances that you would have to compete against a site with the same coding as yours. This also helps you avoid being detected as “duplicate content” by search engines.

In a lot of ways H1 tags are essentially the title or headline of your page, providing a broad overview as to what the page entails, and setting expectations about the content that follows. These tags should be towards the top of the page so that you can appropriately introduce users with the content subject.

As mentioned above, search engine optimization is all about user intent. To be successful in growing your business online, it’s essential that you tailor your online experience to meet the needs of your dedicated users. Keep in mind that good, quality content will be shared more frequently by your visitors and will bring them back to your site because of the value that is offered–so it’s worth the time to do it right!

4. Include Structured Data.

9. You Need An XML Sitemap and Robots.txt File.

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