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From a Google SEO point of view, your title tag is the most important place to include your keyword.
If you want to learn more about optimizing content for Google SEO, check out these guides.
In Your Page URL.
Write SEO-Friendly Content.
Whether you go with a long tail keyword or not, optimizing your page for Google SEO is exactly the same. And this mini SEO checklist will help ensure that your page is optimized for SEO.
In the First 100 Words of Your Webpage.
Use variations of your target keyword on your page. For example, if your main keyword is “kettlebell workout”, use variations like “kettlebell exercises” and “easy kettlebell movements”.
Here are a few helpful resources to help you learn more about finding keywords.
Coding and web development.
If you want to learn even more about Google SEO, I recommend checking out The SEO Marketing Hub.
Optimizing images isn’t super important. But it can help.
Link Building and Outreach.
Use Structured Data.
You can technically practice SEO without a single tool. But it makes Google SEO significantly harder.
Link building is the hardest (and most important) part of any SEO strategy. The simple fact is: if your site doesn’t have backlinks pointing to it, you’re probably not going to rank very well. It’s also important to promote your content via outreach and on social media.
Whether you’re brand new to SEO, or want to learn advanced strategies, this is your hub for SEO knowledge.
Although not as important as your title tag, you do want to use your keyword once in your page’s URL.
Optimize Content for Google SEO.
SEO Marketing Hub.
These guides will help you rank in “The SERPs” (Search Engine Results Pages) for competitive keywords.
It’s a free library of SEO resources that covers pretty much everything you need to know about search engine optimization, including technical SEO, building backlinks, key Google ranking factors, advanced SEO tips, XML sitemaps, advice for avoiding duplicate content and more.
Make Your Site Work With Mobile Devices.
Add Internal Links.
To help bolster your SEO efforts, here’s a collection of free and paid keyword research tools, backlink analysis software, and more.
Our Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing. We felt that these areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types. Throughout the guide, we also worked in many illustrations, pitfalls to avoid, and links to other resources that help expand our explanation of the topics. We plan on updating the guide at regular intervals with new optimization suggestions and to keep the technical advice current.
So, the next time we get the question, “I’m new to SEO, how do I improve my site?”, we can say, “Well, here’s a list of best practices that we use inside Google that you might want to check out.”
Webmasters often ask us at conferences or in the Webmaster Help Group, “What are some simple ways that I can improve my website’s performance in Google?” There are lots of possible answers to this question, and a wealth of search engine optimization information on the web, so much that it can be intimidating for newer webmasters or those unfamiliar with the topic. We thought it’d be useful to create a compact guide that lists some best practices that teams within Google and external webmasters alike can follow that could improve their sites’ crawlability and indexing.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.