GOOGLE SEO IMAGE FILENAMES

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Finding great stock images can be tough, and we’re here to help you get the images you need to either expand key pages on your website or build new content around what your audience cares about.

In 2018, Google Images dropped the ‘view image’ button. Now users have to click on an image in order to “visit” it. This change increased traffic coming from Google Images.

Here are some resources we use to help supplement our original photography and graphics:

Following the best practices above will help your images rank higher in search engines. Another benefit? Google Image Search doesn’t frown on duplicate content. This means you can feel free to get permissions for great images or infographics and ensure you have the strongest, most optimized page. By implementing best practices and ensuring your images are well optimized you will likely be able to surpass others using the same image.

Images should be sized to fit the size requirement of the platform you are using. Meaning, if you have a 250px by 350px spot for an image be sure to resize it to that aspect ratio. Allowing HTML/CSS resizing is not the best practice. When you allow this the image simply shrinks, but the actual file will still be the original size. This could impact overall page load performance.

Google Analytics.

Paid site with beautiful images for the right projects.

A Scalable Vector Graphic (SVG) is an image format used to display a variety of graphics on the web and other environments. SVGs are nothing more than simple plain text files that describe lines, curves, shapes, colors, and text. SVGs let Google read the copy on an infographic, and therefore theoretically helps things rank better, faster.

The growth of image SEO signifies a change in how digital strategists think about search and visual content. Whether it’s because of Google’s shift in image search, or simply that the digital space continues to become more visual, here’s what you need to know about nailing your visual presence for SEO in 2019.

You want Google and screen readers to know what your image is. Simply match the image name to what the image is. Be sure to use a SEO-friendly naming convention. File names should be lower case and words should be separated with hyphens.

Pexels offers images, videos, and more free of charge.

A smaller file size helps with page-load times. There’s not a standard size your images should be, but they should be as small as possible without affecting the quality. As long as you keep the majority of images under 500kb, depending on the dimensions, you shouldn’t impact load times.

Use our image type cheat sheet to make sure you’re using the right kind of image file every time.

A wealth of high quality images, often curated into collections and easily accessible via search.

First off, it is important to select and/or create images that make sense for your needs. For SEO purposes, an image and the web copy or article content should support each other. Relevant image-specific copy will boost the visual asset’s performance Plus, having a contextual image will help the users understand the context of the content ensuring a more cohesive message is shared with the reader.

Curious about SVGs?

Image captions can be added to give context. Add captions where it would help the reader, or assist in discovery and understanding. If it visually clutters up the page or repeats the same text in the rest of the content, it is best to leave it off.

Image optimization can boost your SEO efforts, site speed, accessibility, and user experience. For these compelling reasons, we’ve laid out the following best practices to help you audit your current visual content status, build a strategy, and improve on-page performance in the coming year.

Free stock image site with a variety of images, illustrations, and videos.

This site lists multiple areas to find images. Be sure to check the individual site for permissions.

Most images require attribution. Be sure to check the image is okay for your usage needs and you attribute the user correctly.

Okay, so you’ve been optimizing your images and following image SEO best practices. But, how do you know if it’s working? Here are just a few ways you can start benchmarking your progress.

Where to find great stock images and videos for your website.

With images accounting for one-third of all searches and 12.5% of SERPs showing image pack results, Google Image rankings are more and more important.

Optimizing your ALT tags will ensure search engines are able to read and understand the contents of the visual content on your website more easily.

Using images to improve SEO is an excellent way to get ahead of the game in 2019. We hope our tips and best practices help you get started. If you have any questions, or want to work together to make the improvements we’ve discussed, feel free to reach out for a free consultation.

bad filename: IMG_394038.jpg (means nothing)

When you save a video or image on your computer, your camera is going to give it a default filename.

So if you have 10 images for a single product, you’ll use your keyword 1x and then for those other 9 images, you’ll want to use different (but similar) language. Think of it as a way to rank for other related keywords.

When you name an image, it should tell Google what this image shows or contains. If you use irrelevant keywords (that are off topic) this is not a good SEO practice.

If your filename is over 5 words, you might be keyword stuffing or just writing too much.

5.) Relevant Keywords Only.

The problem with default filenames is that they tell Google nothing about your content. After all it’s just a bunch of numbers and letters that offers no real information or meaning.

By reducing your filename to 5 words in length you are being specific enough that Google knows what you’re talking about.

Answer the question: What are we looking at?

bad filename: sneaker_pic1.jpg (should be more descriptive)

Ranking for a term is a great way to get shown on Google Images which can drive organic (unpaid) traffic to your store.

🙅🏻‍♀️ This is much better than “ exoticresortinubudbali.jpg ” as this will make it harder for Google to understand what words are in this filename.

Remember, if you have hundreds or even thousands of photos on your website, you don’t need to do them all at once.

It’s a good idea to use keywords in your image filename because this signals to Google that you want to rank for this term.

In this article, I’m going to teach you everything you need to know about naming images for SEO.

The way to fix this is is to re-name your filename something that means something.

Default Filenames are Bad.

Rome wasn’t built in a day, but they were laying bricks every day.

Naming images for SEO is an important opportunity that you don’t want to miss out on. Image SEO is great for helping Google understand more about your website. The more Google knows about your website, the better chance you have of being displayed in search results.

Just remember this is only one piece of a large SEO pie, so while naming your filename is always a great idea, make sure to also optimize your ALT text along with other helpful SEO strategies.

So if you want to name your image file “exotic coastal Resort in Ubud Bali” then your filename would look something like:

For example, if someone searches for “blue leather purse with tassels, hopefully you’re the website that Google displays to millions of people.

Don’t worry, this intimidating topic is actually quite easy to learn. After following some of my tips, you’ll be on your way to ranking on the first page of Google Images.

bad filename: small-dog-smallish-dog-dogs-that-are-small-tiny-minature-puppy.jpg (keyword stuffing)

2.) Use Hyphens in your Filename.

Google recommend making your filenames descriptive but short. I recommend aiming for five words in length. If you go over this a little bit that’s okay, but just keep this guideline in mind.

Notice how I’ve used the keyword “purple leather purse” over and over again? This is bad SEO, so make sure you don’t do this.

Doing your image SEO is the perfect way to get your feet wet and start making positive steps towards making your website better.

🙅🏻‍♀️ Purple-leather-purse-with-tassels-purple leather-purse-for-sale-leather-purse-discount-price.jpg.

Try to break up your work load into digestible chunks, something you can commit to on a daily basis. I recommend optimizing some of your photos every day and you’ll make a lot of progress quickly.

Don’t repeat yourself over and over again because this looks like spam to Google.

Okay, so now we’ve gone over the good and bad ways to name your images. I thought I’d give you a couple examples of naming images for SEO so you can see how to do it the right way, and what things to avoid.

If you need help with your image SEO, you can always use Adolab’s Get Clicked app (available currently for Shopify shops).

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