GOOGLE SEO KEYWORD RANKING

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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The graph below the boxes will show you a line for each of the four pieces of data over the last 3 months. You can change the time period to be longer or shorter by clicking on the words “Date: Last 3 months” and adjusting the dates.

As you’ll find out below, there are three ways for how to check keyword position in Google. I’ll go over each one of those methods briefly and then explain the full process for how to use Google’s own free tool (Search Console) to get the ranking answers you need.

Search Console is a free method for how to check keyword ranking in Google. And it removes all of the manual work for searching for keywords.

Hopefully, the steps I provided on how to use Search Console helped you get the answers you need for checking which keywords are ranking in Google for your website.

Click on each of the boxes to activate them: total clicks, total impressions, average CTR, and average position (for keywords).

2. Go to the Performance Report.

SEMRush is my second favorite SEO tool with over 50+ tools in one application, which is why I am an affiliate for it.

The Performance report tab is where you’ll go to start checking keyword ranking in Google. It’s located on the left sidebar.

In the last column in the table, you’ll see the position column. This is the column that shows you where your website ranks on Google for a particular keyword that’s listed in the query column.

You can also sort the queries by alphabetical order by clicking on the “Top queries” column header. The ranking position column can also be sorted by ascending or descending order by clicking on the “Position” column heater.

Below the graph is a table. The queries tab should already be selected. If it’s not, then click on the word “Queries” to bring up the query data (i.e keywords).

Let’s now dig into Google Search Console so you can find out how to check keyword positions for your website.

Therefore, I don’t recommend manual keyword rank checking because it’s not an efficient use of your time.

I’ll explain the simple 5-step process for how to use Google Search Console to check keyword positions for every URL on your website in the next section. (It takes up the bulk of this post.)

I hope you enjoyed this detailed guide on how to check keyword ranking in Google.

How to Check Keyword Rankings In Google.

And at the end of this post, I’ll give you some tips on how to get your pages to rank higher in Google faster.

Search Console is a free tool that any website owner can use to find where their website ranks on Google for certain keywords. And because Google is the one that’s tracking the data, it’s the most accurate method available.

I’ve written a lot of articles on those topics to help your site rank higher in Google. So check out these articles below to get actionable tips you can use today to speed up your rankings.

Now, if you do have a new website, don’t let that time frame discourage you. Just keep publishing your well-optimized pages and that content will eventually rank for the keywords you want on Google.

You can also page through the list by clicking on the left and right arrows.

You can check your rankings manually in Google by doing a keyword search and scrolling through the results until you find your website listed. But this is the most time-consuming method for checking positions.

2. Using Google Search Console to Check Keyword Rankings.

You’ll now notice that a new filter appeared above the table and to the right of the “Date: Last 3 months” filter. This new filter shows the URL you selected in the table. If you ever want to reset the table so it shows all queries for all URLs on your site, then just click on the X button.

The average time it takes Google to rank your page is between 1 day to 4 months. An established site with high authority can rank a page in 1 day while a new site with low authority can take at least 4 months to rank for a keyword.

To check keyword ranking in Google, you can do this manually or use a keyword position checker tool. Google Search Console is a free tool to check position of keywords. SEMRush and SERPWatcher are paid tools for checking specific keyword rank.

In this section, you’ll learn how to check keyword position in Google using Search Console.

While I’m a big advocate of using paid SEO tools like SERPWatcher or SEMRush for tracking and checking keyword rankings, you can also get a lot of good data out of Google Search Console for free.

As you can see in the images below, SERPWatcher reports the daily change in position for your keywords, the average position for rankings, the best position ever reached, and the search volume for each keyword you’re tracking.

This step of the process also works to show every query that includes that specific keyword (i.e. short-tail, middle-tail, and long-tail keywords).

However, when people talk about “keyword position” they are almost always referring to where a particular page ranks in the main “organic” listings of 10 results per page. These are the main links in the middle of the page and are what most people are familiar with.

Monitoring “Average Position” can help businesses determine how Google understands their content – plus metrics like Clicks and CTR can be used to feedback into campaigns and improve traffic for high-value keywords.

So what is keyword ranking in Search Console exactly? Let’s look at a couple of the metrics used in this report.

What is a keyword ranking?

Search Console is provided by Google to help webmasters monitor the health of their website in the index – this tool also gives businesses and sites a way to see how people come to their site through search. It gives marketers a way to see which queries people are using to get to their site, find new keywords that are best for their site, and measure traffic from Google search. All of which are important for SEO.

This is a big part of why the queries/keywork ranking position shown in Search Console is usually a decimal number. A keyword position of “2.5” for example could represent a keyword that moves around between spot #2 and spot #3 on the SERP.

So, what is keyword ranking in SEO compared to search queries used by searchers? The difference is mostly context and what’s being referred to. Search queries represent what’s actually typed into a search engine by people who are beginning their search, whereas marketers usually think of “keywords” as the queries that they are targeting for their SEO and PPC campaigns. Plus the Google indexing algorithm is designed to look for keywords in the content of pages, which means that Google has its own keyword ranking definition used for the algorithm.

The #1 result here has an average click-through-rate of 31.7% – making it 10x more likely to get a click then lower results. This is why having an SEO strategy built on good keyword research is important, since it can help sites to target their most valuable existing keyword rankings – and to gain new ones.

Google’s keyword ranking definition for “average positions” hinges on the fact that URLs rarely stay in one spot permanently. There’s a lot of variables at play, but links in the search results page can fluctuate up and down over time – day to day or even from search to search.

Here’s how they break down:

Keyword Ranking Definitions vs “Search Queries”

Search engines like Google and Bing often show a small selection of paid ads at the top (that look very similar to “organic” results) and then a listing of real, organic results below – usually 10. These appear just below the search bar.

Being able to understand this data is important to being able to know your sites keyword rankings and to improve your search performance. Knowing what keyword ranking in SEO means will help businesses perform keyword research and to curate the content on their site to better perform for high-value keywords that bring them more site traffic, and more revenue.

For most sites, getting better rankings is the number one goal for any SEO campaign, since that is what’s needed for better traffic. But what is keyword ranking in SEO?

Google describes Search Console’s keyword ranking definition like this:

Understand the parts of the SERP.

But because there are often many inconsequential variances between search queries (spelling, punctuation, grammar, synonyms) a “keyword” might encapsulate any number of “keywords.”

Search Console offers all websites a “Performance” report where they can see search traffic for their site’s pages broken down by URLs and numbers. Specifically, marketers can see what are the keyword positions for their top URLs with info on clicks, impressions, click-through-rate, and average position.

For any particular target keyword, pages will generally have a specific position that they appear at in the search engine results page (or the SERP). Search engines use algorithms to measure and scrutinize website elements like content, meta-data, internal links, navigation, link structure, and more. This is what keyword ranking in SEO means: being able to design, set-up, and optimize a site in order to rise the rankings in search engines. After all, websites that are higher quality will have better keyword positions, and websites that are lower quality will have lower keyword positions.

Since Google searches can sometimes be customized for searchers based on their previous searches, the device they are using, and their geographic location – not everyone gets the exact same results. And as the search engine indexes other pages and crawls new content, it reshuffles which links deserve to appear where, based on Google’s complex ranking algorithm.

Google defines keywords as “key terms used in the written content of the website pages.” This suggests that a keyword ranking definition is for key phrases and words that exist on the web page as found by Google. This idea represents the link between keywords used on a site for SEO and the keywords that are used by web searchers.

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