GOOGLE SEO META DESCRIPTION LENGTH

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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So what does a great meta description look like?

As a connoisseur of social media, you’re most likely on the up and up in your industry when it comes to identifying exactly what’s trending and what isn’t passing muster for your audience.

It’s easier said than done, I know. It can be time-consuming to manually go through every search result and identify what, exactly, is your competition’s kryptonite.

Meta descriptions can help drive clicks, traffic, potential conversions, and revenue by:

Assess exactly which meta descriptions appear in the top positions, where you want to rank.

Target A Specific Search Intent.

Here, you’ll learn how to create awesome meta descriptions that help search engines understand your page’s content and inspire searchers to click through and visit your website.

Step 1: Research The SERPs For Your Targeted Keyword.

They will not help you rank higher in search, but can help you win more clicks from search by demonstrating to users the value that your page has to offer.

The main benefit of tone of voice is that it reaches different personas targeting certain keywords.

Regardless of your industry, SERP research will help you see what works for your competitors – and that’s who you need to beat.

Meta descriptions are considered an indirect signal, in that they do not directly influence search rankings.

Identify your target audience’s optimal buying journey and what happens at each stage of the marketing funnel.

Increasing a site’s CTR in the SERPs : There have been studies over the years that support the idea that well-written and properly optimized meta descriptions can increase your CTR. Sistrix released a report that showed when a SERP includes a featured snippet, the CTR for position one dropped an average of 5.3%, for example.

Why wouldn’t Google use your meta description? Depending on the search query, Google may generate a description for your webpage that is entirely different from the meta description you created.

The meta description is an HTML tag that you control. You can create and optimize your own meta descriptions.

Include Keywords Your Audience Actually Searches On.

It has been considered a standard SEO best practice for years to keep meta descriptions at around 160-165 characters maximum (or 156-160 characters, depending on who you talk to).

Step 3: Put Them Together In A Spreadsheet, And Track Them.

All of this has to be done while also observing character limits, proper branding and tone of voice, and targeted optimizations for specific pages.

So how are they used today?

Generalized meta descriptions and hollow phrases such as “best widgets” and other sales-speak can turn off prospective customers.

Meta descriptions have always been an essential optimization. Even though they do not help rankings, they do help with other goals such as improving click-through rates by tempting people to click on your listing over others that may not be quite as interesting.

The reasoning behind this is that this optimization helps to avoid the truncation of the meta description in the SERPs and as a result, helps to limit bounce rates.

7 Meta Description Writing Tips & Best Practices.

You want to speak about what your readers are really after, not attempting to persuade them into your own sales funnel.

What does a great meta description look like? Discover writing and optimization best practices to help you rank higher in search.

If there is only one thing you take away from this chapter, I hope it is this: always write your meta descriptions from the perspective of improving user experience and providing helpful information.

Using the SEO Quake Google Chrome extension, you can export Google SERPs to an Excel Spreadsheet quite quickly and efficiently. This will let you keep a running tally of your competition and track them easily and efficiently on a monthly basis, without enormous monthly costs.

Tailor your meta description to the website and down to the page that is designed for your users. And always keep user intent in mind while integrating the optimizations above.

That’s what meta descriptions do best.

This is nothing new. Google automated this process many years ago.

Here, you take a look at your competition and figure out exactly what they are doing for their brands.

<meta name=”rating” content=”RTA-5042-1996-1400-1577-RTA” />

Эту же информацию можно указывать в HTTP-заголовке X-Robots-Tag. Это вариант позволяет, в частности, исключить из индекса документы, изображения и другие файлы, в которых невозможно задать HTML-теги. Подробнее о метатегах robots…

Метатег <meta name=”robots”> понятен всем поисковым роботам, а <meta name=”googlebot”> предназначен только для Google.

Роботы Google распознают следующие метатеги:

Инструкции по сканированию и индексированию страницы, предназначенные для поисковых систем.

Дополнительная информация.

Google поддерживает как метатеги на уровне страницы, так и встроенные директивы. Благодаря этому вы можете влиять на то, как ваш сайт будет выглядеть в результатах поиска.

По умолчанию используется значение index, follow , поэтому задавать его явным образом необязательно. Чтобы узнать, какие значения понятны роботам Google, ознакомьтесь со списком допустимых директив.

Код должен отвечать стандартам HTML, а все теги должны быть закрыты. Подробнее о том, как использовать атрибут data-nosnippet…

<meta name=”rating” content=”adult” />

Если в метатегах с атрибутами robots и googlebot заданы разные настройки, применяются те из них, которые накладывают наиболее строгие ограничения. Например, если один из них устанавливает значение max-snippet:50 , а другой – nosnippet , будет использован вариант nosnippet .

Метатеги позволяют передавать поисковым системам дополнительную информацию о страницах, на которых они размещены. В них можно даже указывать, для каких роботов они предназначены, и тогда остальные системы не будут их учитывать. Они добавляются в раздел <head> HTML-кода и обычно выглядят так:

Независимо от того, какие метатеги есть на странице, вы можете запретить показывать определенные части текста в качестве фрагментов в результатах поиска. Для этого добавьте атрибут data-nosnippet в один из HTML-тегов, которые он поддерживает:

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Встроенные директивы.

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