GOOGLE SEO STATISTICS

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

Interested in learning more about SEO? Read about the basics here, or watch this video:

If you serve customers locally, you should focus on improving your local search presence so more people can find you. These stats show the importance of good local SEO.

Learn how we did it here.

Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.

“ Hey, Google, what’s the current state of voice search?”

Voice search statistics.

This post is part of a case study where we strategically created a page and ran an outreach campaign to acquire links. Here’s the result:

As SEOs, it is important to understand where search engines are right now—and where they’re going.

Click to jump to a category, or keep reading for our top SEO statistics.

Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.

How much do SEO professionals charge for their services? Are you charging higher or lower than the average? Let’s look at the stats.

With more and more people moving to mobile search, and Google’s move to mobile-first indexing, there is no doubt that mobile SEO has become incredibly important.

These are the most interesting SEO stats we think you should know.

Most SEO campaigns begin with keyword research. Here are some stats about how people are searching on Google.

We’ve had great success driving customers using video marketing. Are you doing it too? If not, these statistics might surprise you.

Google says that backlinks are one of their top three ranking factors. Check out these link-related stats.

Local SEO statistics.

We’ve curated, vetted, and categorized a list of up-to-date stats below.

These stats about ranking in Google might surprise you.

The number of times this article was shared on Twitter.

Did I miss out on any cool or important SEO stats? Let me know on Twitter.

Ranking statistics.

Now, if your business targets international markets, like China, you may focus on a different search engine. Baidu, for example, is the leading search engine for users in China. That’s why Baidu holds almost 15 percent of the search engine market share, second to Google.

With a better close rate, your company can build its client base, grow its revenue, and increase its market share. That kind of growth positions your business to become an industry leader. It also helps your company achieve some significant milestones, like opening a new location, expanding a team, or launching a new product.

That means 75 percent of users stick to the first page of search results.

3. How many people use Google for search?

Learn more about the behavior of users online with these SEO statistics:

If your company’s annual revenue is $500,000, for example, then $200,000 of it comes from organic traffic. Depending on your business, industry, and products, this percentage may vary. However, you can use it as a reference point when pitching company leaders.

In comparison to Google, Bing claims 4.5 percent of the market and Yahoo! 2.5 percent.

We also offer the award-winning SEO services you need, including:

If you rely on Google for search, you’re not alone. The search engine dominates the industry, owning more than 70 percent of the search engine market. That’s why many companies tailor their SEO strategies to Google versus Yahoo! or Bing.

Improve your SEO strategy today by exploring these 18 SEO statistics. Or, if you’re looking for professional help with SEO, talk to our award-winning team of strategists. Call us at 888-601-5359 or contact us online to get started with your SEO goals!

1. How do people search on Google and other search engines?

With more than 90 percent of online experiences starting with search engines, and 80 percent of users beginning their product research online, SEO provides your company the chance to connect with consumers that haven’t committed to a business or product.

While conversion rates vary for non-local searches, local searches maintain an average conversion rate of 80 percent. That’s massive, emphasizing that local searches often focus on taking an action, like finding somewhere to eat.

With more than 50 percent of the Internet’s traffic coming from mobile devices, it’s not surprising that 46 percent of Google searches have a local search intent. It’s a rising trend that indicates users are searching on-the-go for what they need.

If you’re a local business, SEO can have a massive impact on your short- and long-term success. It can help users discover and learn about your company, as well as visit it. Those actions translate to real results, from more visits during your slow season to more revenue for your company.

SEO statistics: Local SEO.

No matter how much you invest in digital marketing, you want to see a return on investment (ROI). In comparison to other digital marketing strategies, SEO delivers results over time and requires continuous investment. For a lot of in-house marketing teams, these requirements make SEO difficult to pitch.

In 2020, voice search will account for 50 percent of all searches. It’s a compelling SEO statistic, emphasizing that if you exclude voice search from your SEO strategy, you risk alienating half of your target audience. If your company wants to succeed after 2020, you need a voice SEO strategy.

Compare it to the average close rate of traditional marketing, however, and it’s impressive. In fact, it’s eight times the close rate of traditional marketing, which sits at 1.7 percent. For reference, close rate refers to the percentage of leads that become clients.

If your business can improve its close rate, why wouldn’t you?

Check out these SEO statistics on search engines:

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