GOOGLE SEO UPDATE SEPTEMBER 2022

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Google’s advice to webmasters with a ranking drop? Keep making excellent content, and you may very well see your site rise back in the rankings.

Top Heavy was launched in January 2012 by Google as a means to prevent sites that were “top-heavy” with ads from ranking well in its listings. Top Heavy is periodically updated. When a fresh Top Heavy Update happens, sites that have removed excessive ads may regain lost rankings. New sites deemed too “top-heavy” may get caught.

The filter is periodically updated. When this happens, sites previously impacted may escape if they’ve made the right improvements. The filter may also catch new sites that escaped being caught before, plus it may release “false positives” that were detected.

Google’s Pirate Update is a filter introduced in August 2012 designed to prevent sites with many copyright infringement reports, as filed through Google’s DMCA system, from ranking well in Google’s listings.

Like all of Google’s core updates, the December 2020 core update was wide-reaching, impacting websites and SEO across all languages.

March 2018 Core Update.

Google seems to be changing more often than it stays the same. Most experts estimate that Google changes its search algorithm around 500 to 600 times each year. That’s somewhere between once and twice each day.

The Google Fred Update seemed to be an update attacking link accuracy across the web. Many in the “black hat SEO” corner of the internet saw their rankings dip, in some cases significantly.

Like other Google core updates, the June 2021 update was comprehensive and wide-reaching. It’s likely many sites felt the impact of this update in the form of an impacted SEO ranking.

The March 2018 Core Update, quickly followed by 2018’s April Core Update, was a broad and far-reaching core update meant to improve Google’s query results.

One of the best ways to prepare is to test that Google considers your web pages to be mobile-friendly by using its Mobile-Friendly Test tool. You can find more about Google’s algorithm, including ways to improve the mobile-friendliness of your pages here.

The 2017 Update, nicknamed “the hawk,” swept on the scene and corrected the Possum update that had inadvertently unfairly impacted local rankings.

As is typical of the core updates, the July 2021 core update was a comprehensive update that changed the whole algorithm slightly, but not any single function specifically.

The June 2021 core update was the first of two back-to-back monthly updates that Google rolled out midway through 2021. Google decided to release two separate updates because some of the core updates they planned to roll out weren’t ready in June 2021.

The Google Page Experience Update is revolutionary in the history of Google updates as Google gave us the information about the update LONG in advance. After May of 2021, Google began to officially count user experience as a metric by which they rank websites.

January 2012: Google Top Heavy Update.

The Hawk Update slightly corrected the Possum update, making local businesses that competed with others that already ranked on the SERPs more likely to be seen in a relevant search query.

In this update, Google continued its trend of rewarding mobile-friendly sites for mobile searches. As so many searches occur today on mobile devices, mobile optimization is extremely important for webmasters to keep up-to-date on.

In late October of 2019, Google launched a major update that would come to have a massive impact on search queries throughout 2019, 2020, 2021, and continues to impact SEO today.

This update wasn’t as big as mobilegeddon (detailed below), but it did have a substantial impact. Read more here.

Over June and July 2021, Google launched two core updates back-to-back. Before this, the last core update was in December of 2020.

This update was broad and comprehensive. Like other core updates, it was not targeted at any specific aspect of the algorithm.

September 2012: Google EMD (Exact Match Domain) Update.

The so-called “link spam update” rolled out on July 26, 2021. It is a more comprehensive attempt by Google to nullify spammy links across the web and multiple languages.

While this update didn’t directly impact SEO, it remains an important moment in the history of Google and its search algorithm. In October of 2020, Google announced to the public that BERT now processed nearly all the search results in English on the site at that time.

The August 2018 core update, alias Medic Update, was a core update that shook up the SEO world. In this update, Google made major fixes to their algorithm that rewarded previously under-rewarded pages on the web.

The Possum Update of 2016, which we’ll get into a little more detail further down, was intended to improve SERP relevancy by eliminating redundant search results from the SERPs. To summarize, some local business owners were being eliminated by Google’s filters because their businesses were too close to other similar businesses that already ranked on Google’s SERPs.

A relatively weak core update, the January 2020 Core Update wasn’t felt very strongly by SEO experts. It was followed up just four months later by the much more robust May 2020 core update.

When a fresh EMD Update happens, sites that have improved their content may regain good rankings. New sites with poor content — or those previously missed by EMD — may get caught. In addition, “false positives” may get released.

In practice, this meant that many webmasters saw their rankings rise and fall.

An August 4, 2021, update to this Google Search Central blog post states that, “Safe Browsing systems continue to play an important role to keep users of Google Search safe, and any flags will continue to be surfaced in Search Console outside of Page Experience report.”

Google began rolling out a core update in June, ran out of time to implement everything it was meant to do, and picked up where it had left off in July.

At the time, Google advised that SEO pros and marketers ensure they are following best practices for inbound and outgoing links, creating high-quality content, and focusing on improving user experience.

3. Summer Broad Core Update(s)

Helpful resources:

Pandu Nayak, Google Fellow and Vice President of Search, wrote in the May 18, 2021, announcement that, “We’ll bring MUM-powered features and improvements to our products in the coming months and years.”

ICYMI, you’ll also want to have Search Engine Journal’s State of SEO 2021 industry survey findings at hand as you navigate the changing search landscape and strategize how to turn this past year’s challenges into opportunities in 2022.

Google makes thousands of algorithm updates each year – check out these most impactful ones and how they may affect your SEO strategy.

Since the initial rollout, Google has clarified that Safe Browsing is not a ranking signal.

In April, Google released an update designed to reward higher quality, in-depth product reviews with greater visibility in Search.

5. The Introduction of MUM.

Google’s plan for MUM was inarguably the most impactful announcement in search this year.

Page Experience is pretty self-explanatory; it was designed to improve the experience searchers have on each website. The score takes into account:

Here are five of the most impactful Google Search updates from 2021.

SEO professionals and marketers of all stripes had anxiously awaited this one since it was first revealed back in November 2020.

Other Google Updates & Stories Of Note.

This is by no means a comprehensive list of the Google updates that shaped the SEO world these past 12 months.

This ongoing commitment to searcher experience and the quality of results has helped Google decrease the number of irrelevant results appearing on a search results page by over 40% over the past five years, the search engine says.

MUM will deliver Google’s algorithms a more granular understanding of search queries, content quality and relevance, and more in the months and years to come.

Google announced in February that its algorithms could consider passages from pages as an additional ranking factor, for English queries in the United States.

The search engine recommended that content creators ask themselves of their product reviews, do they:

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