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The automated SEO analysis is performed by the Google lighthouse platform and reviews your website based on 14 on-page SEO elements. It has to be said that the report is pretty basic, but it does include some helpful checks.
The Google SEO Checker is powered by the official Google Lighthouse platform, designed to improve the quality of a web page. Enter your URL and get access to how Google sees your website. Based on 14 key features Google will give you basic feedback and insights on how well your website is optimized for search.
The results from the Google SEO audit will help you to understand the on-page basics. To fully analyse how well a website is optimized for search, I recommend you to also have a look at these tools:
Over 92,274 already signed up for a free SEO Review Tools members account.
Because Search is Google’s top product, Google has been helping webmasters, website owners and developers with different types of resources to improve performance and indexability of their sites. These resources include the Google Webmaster Blog, Search console, the Google SEO Starter Guide, Google Webmasters on YouTube and multiple other tools. The latest tool from Google that’s designed to evaluate your on-page technical SEO efforts is the Lighthouse platform.
The Google SEO Report.
Based on Google’s SEO starters guide, here are some examples and guidelines to help you create a Google-friendly website.
Free Google SEO scan.
Why is Google giving SEO advice?
Differences between Google and Schema.org. Google’s rich results testing tool is designed to show you only the Google-supported structured data schema. But the Schema.org markup validator is more for “general purpose” and aimed at helping you debug many more structured data types, well beyond the Google supported ones. The Schema.org tool is designed to validate all Schema.org-based structured data that’s embedded in web pages, without Google feature-specific warnings.
The Schema.org tool. In May 2021, Schema.org published its own schema markup validator tool at validator.schema.org. This was the replacement for Google’s legacy structured data testing tool. The markup validator helps you validate the structured data on your site that is used for general purposes, outside of the Google rich results testing tool.
Why Google made the change. Google initially launched its structured data testing tool in 2015 and then, in 2017, the company launched the rich results testing tool. In July 2020 Google moved the rich results testing tool out of beta and with that announcement, the company said it would deprecate its structured data testing tool.
Google has officially replaced its structured data testing tool with a new navigational landing page to direct you to either Google’s rich results test tool or the Schema.org schema markup validator tool.
You can see the new landing page over here. Here is a screenshot:
Google replaced it with a navigational page to direct you to the Google rich results tool or Schema.org tool.
After backlash from the industry, Google decided to move the structured data testing tool from Google’s property to Schema.org. Then in May 2021, Schema.org published its very own tool. Today, Google replaced its own tool with this new landing page.
Rich results tool. The rich results tool will be on Google’s own site, designed and maintained with the purpose of showing you Google Search rich result types. Google said, “to test your markup for Google Search rich result types, you can continue to use the Rich Results Test.” You can also preview how rich results can look in Google Search.