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But now, let’s get a better understanding of a couple of SEO terms you’ll hear a lot in the marketing world.
Still a bit confused? Learn more about keyword ranking, LSI keywords, and keyword intent here.
All it means is that as you’re doing research, you should only pull from reliable sources with high domain authority. To be honest, for your users’ sake, you should probably be doing this anyway to ensure you provide the most value.
Top 10 Current Ranking Factors for Google.
This little campaign packs quite the punch when it comes to growing your brand on social media.
Get more tips on mobile-friendly design to improve Google search ranking in our guide to improving your mobile conversion rate.
If you haven’t yet enabled SSL security on your website, get to it.
On page 2 of Google.
As you may know, SEO stands for search engine optimization, which simply means making the web pages more likely to get ranked on a search engine. But let’s be honest: at this point, that really just means Google.
For a while now, Google’s been using artificial intelligence to better rank web pages. It calls that signal RankBrain. This includes other signals that affect your search engine ranking. These include:
5. Optimized Content.
We’ve talked a lot about content in this guide to Google SEO ranking factors. That’s because it’s one of the most important search ranking factors (right up there with user experience, links, and RankBrain, which we’ll get to in a while).
The goal of this change was to ensure that users weren’t just getting the highest quality content but also getting the right information from that content. And this is super important to understand.
When it comes to search engine ranking factors, authority matters. As you’ll see, that’s usually a combination of great content (see the next tip) and off-page SEO signals like inbound links and social shares. And thanks to E-A-T, it can also include the authority of the content’s creator.
You can find your inbound links using a tool like SEMrush or one of the keyword research tools shared earlier in this guide.
Understanding Search Intent for Content Optimization.
Finally, as awesome as your SEO may be, it certainly isn’t the only factor you should be considering. Once that organic traffic lands on your page, you need to convert them. OptinMonster is the world’s #1 conversion optimization kit that helps you drive more traffic, grow your email list, and boost revenue.
Other powerful All in One SEO features include schema markup, smart XML sitemaps, robots.txt editor, SEO health check, and much more.
Since people get the answer to their question directly, they may have no reason to continue to the content. That means you may have 100,000 people see your slot in the answer box, but only 10,000 actually click through to the article.
Based on metrics alone, the first result shouldn’t outrank the second. It’s weaker in every traditional SEO sense.
If you were looking for dog food recommendations, the opposite would be true.
Everything above can be boiled down to eight steps:
However, Google’s John Mueller said just a few months prior that TTFB isn’t used for search ranking purposes, so take these guidelines with a pinch of salt.
Take the query “best office chair,” for example.
This makes sense. Searchers are clearly in the market for a new watch, and everyone has a budget.
Google said in 2018 that mobile pages should display content to users in under three seconds and that the TTFB (Time to First Byte) should be under 1.3 seconds.
You can judge the relative strength of a linking domain and web page by looking at its Domain Rating and URL Rating in Ahrefs’ Site Explorer:
It would be almost impossible to rank a web page on the first page for this query. If you want to rank, you’ll need to create and optimize a video.
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For instance, the top-ranking pages for “buy smartphone” are all ecommerce category pages:
DYK that after 18 years we’re still using PageRank (and 100s of other signals) in ranking? Wanna know how it works?https://t.co/CfOlxGauGF pic.twitter.com/3YJeNbXLml— Gary “鯨理／경리” Illyes (@methode) February 9, 2017.
They also say that the total size of a mobile web page should be less than 500kb.
Lots of factors contribute to a backlink’s ability to move the needle, and the two most important are relevance and authority .
In 2014, Google announced HTTPS as a very lightweight signal affecting fewer than 1% of global queries. Since then, Google has upped its commitment to HTTPS, and now shows a “Not secure” warning in Chrome when you visit an unencrypted page.
Yeah, that’s wrong. HTTPS is not a factor in deciding whether or not to index a page, at all. We do use HTTPS as a light-weight ranking factor, and having HTTPS is great for users. A free certificate from Let’s Encrypt works just as well.— 🍌 John 🍌 (@JohnMu) January 29, 2019.
If you’re concerned about page speed, check the Speed report in Google Search Console. This shows which of your pages load slowly on desktop and mobile.
However, not all backlinks are created equal.
That explains why Google ranks both old and new pages in the top five: