GOOGLE TRENDS KEYWORD RESEARCH SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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You can also view the regional interest of a given topic or business and inspect state maps that reflect places where these are most or least likely to be searched. A savvy keyword researcher will place findings like these into a dedicated log or keyword manager so that items trending on Google can be saved and exported for appropriate use.

Is a new keyword on fire, or is it just a passing phase? When you need to know whether the keyword people are searching for is a legitimate trend or just hot for today, Google Trends can help. The tool's left sidebar shows a “Year in Searches” tab where you can explore the search interest for popular topics across the last 12 months. “Spikes” are clearly visible and generally occur surrounding unique moments in time.

Google Trends can be utilized for everything from technological forecasting to SEO optimization. How you use Google Trends is contingent on what you hope to glean from it. Business owners can get insight into the products and services in demand across different countries or the United States.

Find Trending Relevant Topics.

Take the keyword “home DIY.” When selecting “YouTube Search” from the far-right drop-down menu, you’ll be able to see when people are searching for that term the most. If you’re planning to launch home DIY content, it looks like you’d want to time it around the end of March and early April.

Google Trends began as a way to analyze and aggregate user interest in various topics or fields. It has now morphed into a big data utilization tool that can offer storytelling on a much grander scale, including gauging public reactions to real-time events or other news stories within the short-term future.

Most content marketers want to plan out content calendars well in advance and stay on top of updates in keyword popularity.

One way is to use Google Trends to optimize your search engine performance. Google Trends is an analytics-measuring tool that allows users to tailor searches for relevant terms and phrases and monitor SEO trends across any set duration of time.

You can do this by switching your keyword search from the basic web search button to the YouTube search button. You will get instant access to what people are searching for concerning your video’s topic, which you can use to tailor your content and tags effectively.

The tool has also impacted how various types of research studies are conducted and is poised to continuously inform how users systemize search data to their advantage. Through Google Trends, users can track trends in social attitudes, political matters, sports, entertainment, or any other areas relevant to their interests.

For example, say you want to create a blog post on “marathon training.” If you’re using the pillar/cluster model for content, you can use the related queries section in Google Trends to generate ideas for cluster topics.

Find Related Queries to Beat the Competition.

With Google Trends at your fingertips, you certainly don’t have to be an SEO expert to produce on-page SEO. The keyword metrics you can find there, coupled with keyword tools from Semrush designed to tailor your content to existing trends, means you never have to write blind or hope that your content will resonate.

This article will go over key points on how to harness the power of Google Trends in the service of your company’s SEO ranking, marketing techniques, social media presence, and beyond.

Social media managers can track the success or popularity of athletes, performers, and other influencers. Advertisers can save time and money by pulling hard numbers on what does and doesn’t work across a martech stack or other mediums.

For instance, using the platform to analyze search volume over a period of time can help you identify the peak seasonality of topics within your industry. Knowing this can help you plan an editorial calendar that promotes content around that topic during its peak season.

Alongside the related topics in any Google Trends search, you will also discover related queries. These allow you to see what types of search terms people used in association with the ones you put in and lets you analyze a popular search against the total searches for your subject of interest. This kind of information can prove highly valuable when seeding keywords or creating content calendars for marketing or social media campaigns.

Understand Keyword Search Volume.

Strong content creators always have to think ahead to future content. Google Trends helps with this, as a basic examination of Google word trends will also provide related topics. A table appears next to any term you search where the top five related searches are listed. You can use these topics to help inform your content and build links.

Continuing with the “marathon training” example from above, you might be surprised to see which metropolitan areas carry the highest Google searches — something that would be incredibly helpful when outlining a regional SEO strategy.

You can also explore the top trends of the current year and each previous year. For example, in 2020, popular Google searches included events like the coronavirus pandemic (COVID-19) and famous people like Tom Hanks and Kobe Bryant.

Because Google Trends can be refined to filter for specific locations and subregions, you can use it to discover local trends to refine your local SEO strategy.

As online content continues to evolve as the primary source of information for many people, knowing what to include and how to place keywords is more relevant than ever. Whether an official business webpage or a social media platform, every site needs to incorporate keyword research ahead of posting content if they hope to perform at the top level and competitively.

When creating search terms, it’s helpful to avoid those that only enjoyed Google search popularity during a special or limited period of time (such as Christmas or the Olympics), as they won’t provide as many new visitors to your company’s homepage throughout the year like more carefully curated terms will.

Localizing content can make it more relevant to people interested in that content.

If you want to obtain a more accurate estimate of keyword search volume, compare the keyword with a keyword that you already have accurate volume numbers for.

There’s a clear downward trend for WordPress in all its variations. The downward trend extends to phrases such as WordPress themes, WordPress plugin, and WordPress hosting.

Go to the Google Trends Daily Trends webpage, which shows trending search queries.

For example, review this five-year trend for WordPress the search term, WordPress the software, and WordPress the website:

5. Keywords by Category.

Google Trends has two great features, one called Related Topics and the other Related Queries.

In the event that this volume information is unavailable, here is a hack for getting an idea of search volume.

If your keyword phrases involve instructional content that uses words like [how to], refining your research to YouTube may provide useful insights.

There are other functions in Google Trends that can allow accurate segmentation of the keyword data in order to understand what locations to focus promotional efforts, and also to discover new and trending keywords.

There is a ton of traffic in Google Discover as well as in Google News .

Knowing which days of the week interest spikes for a given topic can also help in planning when to publish certain kinds of topics so the content is right there when the audience is searching for it.

For example, two of the top trending keyword trends are How To and Near Me searches.

This is especially helpful if you know the amount of traffic from another keyword phrase.

Top queries are the most popular in general and Rising Queries are queries that are becoming popular.

A Google Trends search for how, what, where, when, why, and who shows that search queries beginning with the word “ how ” are by far the most popular on YouTube.

How to Use Google Trends for SEO.

Viewing keyword trends in the short view, such as the 90 day or even 30 day view can reveal valuable insights for capitalizing on rapidly changing search trends.

Topics.

I did the same how, what, where, when, why, and who searches but this time using the News Search refinement.

Paid SEO tools provide numbers for keyword search volume. But those numbers are estimates that are extrapolated from data providers.

The comparison keyword doesn’t have to be related. It can be completely different. The important thing is to have a general idea of the keyword volume.

Google Trends keyword information by geographic location can be used for determining what areas are the best to outreach to for site promotion or for tailoring the content to specific regions.

Google Trends shows a relative visualization of traffic on a scale of zero to one hundred.

2. Compare Keywords by Time for Audience Insights.

Long Period Trends.

These seven tips on how to use Google Trends will show you how to extract real keyword trends that are accurate and will be useful for creating keyword strategies for promoting websites.

So give those selections a try because the information they give can be more accurate and useful than the more general and potentially noisy “web search” version.

By narrowing the Google Trends data by category, you will be able to find more accurate information related to the topics you are researching for content.

For example, I have found that YouTube Search shows more relevant “related topics” and “related queries” data than researching with “web search” selected.

If your keyword context is automobiles then it makes sense to appropriately refine Google Trends to show just the data for the context of auto.

The above hack isn’t 100% accurate. But it’s enough to give a strong ballpark idea and can be used to validate extrapolated data from a paid keyword research tool.

Google Trends data can be refined by:

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