HIGHER ED SEO COMPANY

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Off-site SEO primarily consists of getting other, relevant sites to link to yours. Don’t let the simplicity of this concept fool you — roughly 75 percent of SEO consists of backlink creation for best results. Asking your partner institutions and sponsors to link to you, along with getting links from your PR media mentions, is a good place to start. An experienced higher education SEO agency can help you generate even more backlinks, which will create a very strong online presence over time.

Remember that SEO is an ongoing process and grows in effectiveness over time. Be sure to track your progress and tweak your approach for best results.

Once you have a viable strategy, it’s time to spring into action. There are two tactical ways to approach SEO: on-site and off-site. You need both for optimal results. Here are a few SEO tips you might find useful:

Successful SEO requires much more than throwing together a list of keywords and having at it. Before you make any changes to your site, proper research is critical. This includes:

Each year, colleges and universities face increased competition to meet enrollment targets. Reaching and engaging your ideal prospective students early in the college search process allows you to better cultivate their relationship with them and optimize chances for enrollment.

On-Site SEO Tips for Higher Education.

Because many, if not most, students start their college search online and continue to use the Internet as a primary resource throughout the process, many institutions of higher education are finding SEO to be a highly effective and cost-efficient way to maximize their marketing ROI.

However, SEO has to be done correctly to be effective. A marketing firm offering higher education SEO services will employ a number of techniques to improve online lead generation for your college or university. Here are a few of the most important higher education SEO tips to keep in mind.

To learn more about Straight North’s higher education SEO services, call us now at 855-883-0011 — or request a quote online.

Get a Free, Instant SEO Audit for Your Website.

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As part of our integrated onboarding process, we begin with a conversation about your school and the applicants it looks for. We ascertain what sets you apart so we can answer the questions and concerns students and their families have. By the end of our initial year-long campaign, your university’s online reputation will be many times stronger than it was at the start, with the higher applicant numbers to show for it.

First Page Sage takes pride in serving institutions of higher education by providing engaging content in response to potential students’ search queries. Our approach to SEO—building a system, rather than simply offering a service—helps you reach applicants early in the decision-making process and convert at a higher rate.

Each week, a specialist writer recruited for your specific campaign will ghostwrite 2 pieces of thought leadership content targeting a specific keyword. Doing so for several months establishes your authority with Google and allows the site to rank highly in the search results. At the start of the campaign, we build out an editorial calendar that maps out an entire year’s worth of content, making sure each piece we write targets a transactional keyword actively searched by potential students; or by parents, guidance counselors, or other important mentors along a student’s path to higher education.

First Page Sage is different from other marketing agencies because of our exclusive focus on superb quality of content as a means to better search engine optimization. We publish the best piece of content on a given keyword multiple times per week in order to earn Google’s “news publishing bonus,” and optimize every piece to build trust, clicks, and ultimately conversions in the form of new applicants. Our process helps us meet and exceed your institution’s goals. Here’s how our process works:

A college’s reputation is the single most important factor considered by prospective students. Therefore, it’s critical that your college or university has a great—and highly visible—online presence. We have provided thought leadership-based SEO services to colleges and universities for over a decade, helping them publicize their excellent programs and significantly increase applicant and enrollment numbers.

SEO ROI for Institutions of Higher Learning.

Institutions of higher learning are consistently among our clients with the best ROI for SEO services, averaging $1.3M / year in new, net revenue. We’ve worked with colleges and universities from Maine to Silicon Valley, supporting institution-wide marketing as well as program- and department-specific content needs.

If you’re ready to use SEO to build inroads with new students, contact us. We’d be happy to share more about our experience working with higher education institutions, colleges, and universities.

Colleges & Universities have partnered with us to create:

Higher Education & College SEO ROI.

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