HOME BUILDER SEO COMPANY

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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← There is a text styling option where you can set a heading or paragraph style.

Writing alt text in these ways ensures you meet the following criteria:

← It is common for people to want to make a cool quote bigger, so they use a bigger heading, even though it should just be paragraph text made larger.

Your Heading 1 (H1) tag is the title of your blog or main topic of your website page. This is the primary heading that search engines will use to determine what your page is about. If you have multiple H1 tags, your topics are competing on the page and the search engine crawlers will not connect the content on your page together.

But now search crawlers don’t associate your subpoint with the real parent point as well.

3. Use a heading every 200-300 words.

Well, if you are using the heading settings (as pictured above) as a way to style your content instead of as a way to tell search engine crawlers what the page is about, you can end up with something that looks like this:

The goal is to get your file size to be less than 100kb large. This is harder to do for images that are 1200px wide, but it is still what you should be shooting for. Often you can run your compressed image through the image compressor a second time and shave off a little bit more from the file size without losing image quality.

If your site’s load time is too slow, or the readability of your pages aren’t up to par, search engines are going to ignore your page. Optimizing your technical and on page SEO are ways to keep your site relevant, and here’s how:

So should you care about:

Explains what is in the picture so if the picture doesn’t load for some reason, users are able to see what kind of picture is being shown.

—-Cost of Building a New Home.

——–Do your Research.

SEO is an acronym for Search Engine Optimization and is the general term used when exploring ranking factors on search engines such as Google, Bing and Yahoo. When thinking about SEO for your website, it is the practice of making updates and changes to your site to increase its visibility and readability to search engines. This practice also increases your ranking in organic search results, which means more users will see your website listed in organic search results when they search for key terms that are related to the content on your website.

Headings should always descend in order and not skip a heading level, but can skip when they are ascending. For example:

Not taking the time to rename images and include image alt text is the #1 missed opportunity for targeting keywords and key phrases with the images on your website. So when you upload an image to your website (after already renaming it), be sure to set the alt text to be an even more descriptive explanation of the image than your already descriptive, SEO optimized image title. This way, if the image does not load, the alt text will display on the page and tell users what type of image was supposed to display.

Step 1: Resize your images.

And if you’ve been debating whether or not to hire a professional photographer, the answer is yes. Onward to heading structure!

“Light cedar fence with brick accents by Split Rail Fence in Denver”

Not only does using headings and subheadings every 200-300 words help organize your thoughts, it helps readers follow your writing. It also helps crawlers know exactly what your content is about, and is becoming increasingly important with the rise of jump link search results (A.K.A. “fraggles”).

Harness the potential of your images. As a home builder or remodeler, your product and services speak best through pictures. And that means that your site will have a lot of them!

Moral of the story: be nice to the search engine crawlers and keep your heading tags in descending order.

If you use a website builder, like WordPress, Wix, Squarespace, GoDaddy Sites, or any variety of other platforms, you likely see a text editing box when you go to add content to a page, which looks something like this:

Targets the location of and services provided by your business in a smooth way.

Okay, so…why does it matter?

— Mistakes to Avoid.

Photos from professional grade cameras are typically upwards of 4000px wide, but if you upload hundreds of beautiful portfolio images and home model images to your site at this size, it will take AGES for your page to load. Ideally, your pages should load in under 3 seconds, otherwise we impatient humans will simply abandon the page and find something else that loads more quickly. In fact, 40% of users will abandon a page that does not load in under 3 seconds.

It is common to use this feature as a way to style text, but that it not what it is for. It may not seem like a big deal, but here’s why this can mess up your SEO:

All of that to say, please please please write user and search engine optimized alt text on ALL of your images.

Building your website and website pages is like building a digital house. The structure needs to be a quality building if it’s going to meet the needs of the owner. The website needs to have a variety of pages that work together in the same way a house’s rooms work together to create a physical space that has a sense of functionality. As with a house, your “digital house” should look good and function properly based on the goals of your business. Similarly, you want your house and your “digital house” to be a place where guests feel at home—where their needs are met—so that they’ll come back regularly.

Another essential aspect of page content is relevance and keywords. How relevant to a certain keyword is your page? Do you provide quality information on the subject or is your page about something completely different than your keywords in your headings, page title and meta description? Google will notice and doc your rankings if your page isn’t consistent with relevant content. You may be tempted to use a variety of keywords related to a topic but Google sees this as keyword stuffing and your page will be penalized. You should use keyword variations throughout your text so Google knows that you’re staying on the same or similar subject.

After resizing your images, it is time to rid them of the unnecessary metadata that is stored in the file. You can do this by merely dragging and dropping the file(s) into an image compression program. My go-to’s are www.ILoveImg.com www.TinyPNG.com and www.ResizeImage.net.

For Google to rank your page as a quality page, and therefore bumping up your Google ranking status, you should write at least 300 words on your page. Any page with less than 300 words will be seen by Google as not useful for users and therefore Google won’t rank the page as high. For smaller pages try to shoot for between 500 and 700 words. For longer more encompassing pages strive for 1,000 to 2,000 words. The more words on the page, the more useful Google deems your content and your ranking potential increases.

Our approach provides a foundation of best practices to minimize risk of search engine penalties, which leads to enhanced crawl rates and indexing accuracy. We use premium search marketing tools and leverage our expertise in using these tools to provide accurate, valuable, high-quality, actionable information to clients.

We have direct homebuilder and developer experience. This enables us to ask better questions and often dig deeper to uncover issues and spot opportunities.

What are white-hat methods and does BDX use them?

Who does your SEO work? Does BDX outsource this?

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