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Don’t just go with the most popular keywords in your market. Use keywords that are more specific to your product or service. In time, Google and other search engines will identify your website or blog as a destination for that particular subject, which in turn will boost your content in search rankings and help your ideal customers find you.
Read about how we doubled our social media audience in a week. Add share buttons to your site to make it easy for people to share your content. And write content worthy of sharing.
A good place to start is Quora. A neat tactic for getting your voice out there is to spend some time answering peoples’ questions on Quora and providing real, valuable and tangible insights for the specific area you are an expert in.
4. Use long-tail keywords.
We use a plethora of tools, including Yoast SEO plugin for WordPress, HubSpot’s SEO tools and Ahrefs to help us optimise our pages. But it’s not enough to just ‘install a plugin’, you have to work on each page in turn.
T he challenge for any business is to make sure that when people look for a product or service like yours, they find you and not a competitor.
But beware: SEO snake oil salesmen try to trick Google with spammy links from low-reputation sites. Some links can actually damage your SEO.
Use something like Google Analytics to track visitors to your site and blog. Being able to see where they come from and what keywords they searched for allows you to fine-tune your content.
You can also link to your content yourself, on your own personal blog, Facebook, Twitter, LinkedIn, StumbleUpon etc – no spamming, mind. If people come in from social media and spend time with your content, it is a strong signal to Google that the content is relevant, useful and interesting.
Once you’ve built up a decent back catalogue of content, you can link to it in blogs and on your website, guiding visitors to more relevant content. This can keep visitors on your website for longer, which helps boost your search rankings.
Ultimately, to increase organic site traffic, you need to give your customers what they want – quality advice, information and insight.
11. Use data and metrics to optimise results.
Google prioritises sites that have a lot of incoming links, especially from other trustworthy sites. Encourage clients, friends, family members, partners, suppliers, industry mavens and friendly fellow bloggers to link to your site.
Build a presence on social media networks like LinkedIn, Twitter, Instagram and Facebook etc. All of these activities help to get your name and website address out on the internet.
Please your buyer personas, and you’ll automatically please the search engines.
The more incoming links you have, the higher your site will rank because, quite simply, the more authoritative it becomes in the eyes of search engines.
Blogging is perhaps the most effective way to increase your organic site traffic. It lets you go into more depth than your website allows and creates a large catalogue of helpful, persona-optimised content centred on your market niche. However, poorly-written, spammy or cheap content can do more harm than good. Avoid it.
5. Get your meta down.
The meta title, URL and description are the three key ingredients for an optimised web page or blog post. It’s simple but effective. In fact, all on-page SEO factors are important to get right, but meta descriptions and meta data means you can tell Google exactly what you’re talking about.
The blogosphere is a reciprocal sort of place. Read, comment and link to other people’s sites and blogs, particularly those operating in your market, and they’ll hopefully read, comment and link to yours, attracting more prospects.
But it’s not about mindless search engine optimisation (SEO) and costly pay-per-click advertising. There’s plenty you can do increase organic traffic at no cost except your time.
First and foremost, write your buyer personas so you know to whom you’re addressing your content. By creating quality educational content that resonates with your ideal buyers, you’ll naturally improve your SEO.
Remember: Ranking on Google is about owning a sphere of influence for a specific niche topic. This blog post, for example, is targeted for those who want specific learnings on increasing organic traffic. We’re not targeting every SEO-related keyword.
Don’t, however, overuse internal links; too many and it starts to look like spam.
SEO improves website ranking , which is important because, to increase website traffic, people need to find your company first and click on the products or services you offer. Ideally, you want your website to rank on the first page, because most people don’t click beyond that.
Keywords are, well, key, in SEO. They are like the red pins on a Google Map, that show you exactly where your destination is located. To get your customers to the place you need them to go, make sure your SEO keywords are as specific and accurate as possible. This will increase website traffic to your company site.
Imagine you are trying to find a flower shop near a specific intersection. You wouldn’t want your GPS to send you to the other side of town. When your customer searches for a specific product, your SEO keywords need to provide accurate directions to the search engine, so the customer finds the right content. For best results when you use SEO to increase website traffic , be sure to choose powerful SEO keywords and use professional keyword placement strategies within your content.
SEO Improves Website Ranking.
Before contacting Tangible Words, Topsy Farms had a website, an online store, a hearty blog, and an engaged audience; but online store sales were lower than they wanted.
You’ll see the benefits of search engine optimization (SEO) right away because you use SEO to increase website traffic so customers find you faster. Optimization boosts your search ranking, on the results page, which helps you attract the right buyers. The people who want to buy your product or service. Your online sales may increase up to 340%!
After Tangible Words conceptualized their messaging and used SEO to increase website traffic to the Topsy Farms homepage, online store sales increased by 340% immediately . The Topsy Farms website started ranking first organically on major search engines for a key competitive term.