HOW DOES LOCAL SEO WORK

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Will your business show up at the exact time when local customers are looking? Will they pick you out of all the local businesses that offer the same products and services?

We created this comprehensive guide to help local SEO professionals gain a better understanding of today’s local search landscape.

If you want to have a solid foundation on local search engine optimization, make sure to read SEJ’s A Guide to Local SEO.

Read A Guide to Local SEO to learn:

Optimizing for local search is important, especially for brick-and-mortar businesses serving specific towns, cities, regions, and even states.

Search Engine Journal’s ebook, A Guide to Local SEO, tackles what you need to know about optimizing for local search.

Content, on-page optimizations, and link building all with a focused, localized intent are part of these efforts.

Brick-and-mortar businesses wanting to win against competitors should make sure all the local signals across Google’s local search landscape are consistent and correct.

Local search engine optimization is a branch of SEO that focuses on optimizing a website to be found in local search results.

Customers are searching for the best products and services near them – and they want answers… fast.

What is local SEO?

Local search engine optimization requires a strategic and targeted approach that is distinct from general SEO.

When done right, local SEO allows people to find information about your business quickly and easily, putting them one step closer to a transaction.

Why is local SEO important?

Local SEO marketing is the process of convincing search engines that your business should appear in the results for these location-based searches.

So the definition of local SEO can be thought of as ‘the practice of applying search engine optimization tactics to specifically target these valuable local customers’.

Also known as the 3-Pack, this area includes additional information on businesses such as opening times, contact information, photos, and reviews.

The Benefits of Local SEO Marketing.

Access research found that 92% of consumers traveled just 20 minutes or less to purchase their day-to-day essentials.

Search engines know this, and so apply a specific set of local SEO ranking factors for searches that:

You can look at each search engine ranking factor and show Google why your business deserves to appear by:

We’ve written a guide on setting up your Google My Business listing that will take you through this process, step-by-step.

You’ll need to supply Google with this information to get noticed in the Local Pack, which you can do through a Google My Business account.

If one of these describes your business, then your business will benefit from local SEO.

Local SEO stands for “local search engine optimization”, and as any business knows, attracting local customers can be key to success or failure:

Who Needs Local SEO?

Once you’re set up with a GMB account you can then use our complete guide to succeeding with Google My Business.

The most effective way to start getting your business seen for local searches is to focus on Google.

Local search engine marketing plays a crucial role in getting customers (and so more $$), as it favors smaller businesses over the larger players.

Let’s get straight to it—what is local SEO marketing, and why should you care?

Getting a GMB account involves:

How Do I Start Doing Local SEO Marketing?

Google presents its local search results in Maps and in its Local Pack:

Other search engines (such as Apple or Bing) will be valuable later on, but to start with it makes sense to target the search engine with 92% of the world’s market share.

Quite simply, local SEO marketing is needed by:

All of these topics (and more!) are covered in our complete guide to local SEO.

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