HOW DOES SEO WORK ON WORDPRESS

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

The WordPress Custom Fields option can also be used to include keywords and descriptions for posts and Pages. There are also several WordPress Plugins that can also help you to add meta tags and keyword descriptions to your site found within the Official WordPress Plugin Directory.

Adding entries to robots.txt to help SEO is popular misconception. Google says you are welcome to use robots.txt to block parts of your site but these days prefers you don’t. Use page-level noindex tags instead, to tackle low-quality parts of your site. Since 2009, Google has been evermore vocal in its advice to avoid blocking JS & CSS files, and Google’s Search Quality Team has been evermore active in promoting a policy of transparency by webmasters, to help Google verify we’re not “cloaking” or linking to unsightly spam on blocked pages. Therefore the ideal robots file disallows nothing whatsoever, and may link to an XML Sitemap if an accurate one has been constructed (which itself is rare though!).

Content Talks.

Directory Sites.

WordPress comes built-in with various feeds, allowing your site to be viewed by various feed readers. Many search engines are now accepting feed submissions, and there are many site which specialize in directories of feeds and feed services.

Permalinks # Permalinks.

WordPress comes with several built in search optimization tools, including the ability to use .htaccess to create apparently static URLs called permalinks, blogrolling, and pinging. There are also a number of third party plugins and hacks which can be used for search engine optimization (SEO).

How do you find information on the Internet? If you are writing something that you want to be “found” on the Internet, think about the words and phrases someone would use to find your information. Use them more than once as you write, but not in every sentence. Learn how search engines scan your content, evaluate it, and categorize it so you can help yourself get in good favor with search engines.

Search engines do not evaluate your site on how pretty it is, but they do evaluate the words and put them through a sifter, giving credit to certain words and combinations of words. Words found within your document are compared to words found within your links and titles. The more that match, the better your “score.”

Some utilities have been created to help the WordPress user to create a Google site map of their site for submission to Google. For more information on these and Google sitemaps:

Search engines can’t “see” a site. They can only “read” a site. Looks do not talk to a search engine. What “talks” to a search engine are the words, the content, the material in your site that explains, shares, informs, educates, and babbles. Make sure you have quality word content for a search engine to examine and compare with all the parts and pieces to give you a good “score”.

There is some debate over whether listing the link relations actually effect search engine ranking however it is simple to implement.

Here is a tutorial with three different examples of sitemaps with demos and how to set them up:

There are many resources that will “help” you submit your site to search engines. Some are free, some for a fee. Or you can manually submit your site to search engines yourself. Whatever method you choose to use, once your site has been checked for errors and is ready to go, search engines will welcome your WordPress site.

As search engines use links and the title as part of their information gathering, links to posts and articles within your site gain importance with Permalinks.

Sitemaps # Sitemaps.

A sitemap or “site map” is a single page listing of all the posts on your website. It is intended for your visitors to get a good overview on what your site is about and to find a blog post quickly but it also has great benefits in the search engines as a good link is always pointing to all your blog posts. By having a link to your sitemap on all your sites pages both visitors and search engines will easily get to it and find all your posts.

To submit your site’s feeds, you need to know the link to the various feeds your site provides. The article WordPress Feeds lists the various links of the feeds that come built into WordPress.

It is also useful for traffic generation and search optimization purposes to submit your site to directories. Both comprehensive directory sites and those specific to the subject or localisation of your site can be used.

A search engine enters your site and, for the most part, ignores the styles and CSS. It just plows through the site gathering content and information. Most WordPress Themes are designed with the content as close to the top of the unstyled page as possible, keeping sidebars and footers towards the bottom. Few search engines scan more than the first third of the page before moving on. Make sure your Theme puts the content near the top.

For information on customizing these links, see the article on Customizing Feeds.

Write Your Content with Searchers in Mind.

Search Engine Site Submissions # Search Engine Site Submissions.

Here are some tips for successful site submissions:

Meta Tags contain information that describes your site’s purpose, description, and keywords used within your site. The meta tags are stored within the head of your header.php template file. By default, they are not included in WordPress, but you can manually include them and the article on Meta Tags in WordPress takes you through the process of adding meta tags to your WordPress site.

WordPress, straight out of the box, comes ready to embrace search engines. Its features and functions guide a search engine through the posts, pages, and categories to help the search engine crawl your site and gather the information it needs to include your site within its database.

However, once you start using various WordPress Themes and customizing WordPress to meet your own needs, you may break some of those useful search engine friendly features. To maintain your WordPress site’s optimal friendliness towards search engine spiders and crawlers, here are a few tips:

While WordPress comes ready for search engines, the following are more resources and information you may want to know about preparing and maintaining your site for search engines’ robots and crawlers.

Content First.

Your site may not have much text, mostly photographs and links, but you have places in which to add textual content. Search engines look for alt and title in link and image tags. While these have a bigger purpose of making your site more accessible, having good descriptions and words in these attributes helps provide more content for search engines to digest.

Adding in internal links to other pages in WordPress is really simple. All you need to do is highlight the text which you want to link (this will be your link's anchor text) and click the ‘link’ button on the toolbar, which will then allow you to either paste a URL or search for pages within your site.

For the purpose of this guide, we will be using Yoast, but take a look at our best WordPress plugins for SEO guide for both free and paid options.

Below, you will find our top WordPress SEO tips to help you optimize your website and enjoy SEO success. But just one quick word of warning first — these tips and tricks apply to those of you running self-hosted WordPress sites, not the hosted WordPress.com version of the platform.

Example : One recipe my tag parmesan cheese, pasta, and butter.

Luckily, you can choose a custom URL structure at: Settings > Permalinks.

14. Use Optimized File Names for Images.

Without keyword research, you are not going to know which search terms you should be optimizing your site’s content for. In fact, keyword research should come at the start of any SEO project and be used to plan your site content and on-page optimization.

You need to make sure you are hosting your site with a reliable provider — site speed, uptime, and security are all key reasons to think carefully about who you will use as your host.

Your choice of CMS doesn’t dictate whether or not you can rank well unless your site suffers from extensive technical issues that stop it from being crawled and indexed. You shouldn’t think that WordPress is a magic weapon without further effort; it requires time and effort. SEO can get technical very quickly, but the beauty of WordPress makes it easily accessible to those who aren’t experienced or even those who don’t class themselves as being technical.

The platform has many features that adhere to SEO best practices to make your life easier, meaning you can focus your efforts on the tasks which make a real difference to your rankings and organic visibility.

You should regularly be updating your evergreen content to ensure it is always current and relevant, but a question that is often asked is whether you should be changing the original publishing date of your pages and posts, removing dates all together or something else.

Perhaps it goes without saying, but if you want to rank at the top of Google with your WordPress site, you need to make sure that you are creating great content. The SEO Writing Assistant will help ensure that your content is optimized and structured in a search-engine-friendly way, while also recommending additional keywords you might consider working into your copy.

If you’ve not previously done so, you’ll need to verify your site with Google Search Console. If you have never done this before, you can learn how to do so in our definitive guide to Google Search Console.

It s simple and easy to use. You don’t need to be a developer to launch a WordPress website, and it is extremely user-friendly, even for beginners.

Before you start creating or optimizing the content across your site, install our SEO Writing Assistant plugin (also available as a Google Docs add-on). As you write (or review) content, the plugin will help you to ensure that it is written in an SEO-friendly way, and will give recommendations and an analysis based on your Google top 10 rivals for a given keyword.

Thankfully, since Yoast 11.0, a full structured data graph is built for every post or page on your site, but there are instances where you will want to mark up specific blocks within WordPress. You can do this when you create a new block by choosing a ‘Yoast Structured Data Block’, which you can read more about here.

3. Install a Free WordPress SEO Plugin.

A page’s H1 heading is intended as a way to give context on what your page is about to both users and search engines. Think of it the same as the title of a book.

To put it simply, by adding context to your pages, you are making it more likely that you not only rank higher but also get clicks when your page receives impressions.

WordPress themselves recommend three hosting providers, and it makes sense to consider these options if you are not sure where to start.

If this box is ticked, you need to untick it.

But what about other things which you can do to improve your site’s performance and help it to rank above your competitors? Here are a number of advanced WordPress SEO tactics for you to use.

As well as creating your page’s default URL, the page title also defines your H1 heading. Not familiar with what this is?

Review Ranking Content.

What Is WordPress?

WordPress gives you a number of different options for how URLs are structured, and you need to make sure you are using the most SEO-friendly option.

Make sure you select ‘no’ for any taxonomies, content types, or archives (found in another tab), which you don’t want Google to index.

Here’s a great guide that gives more insight into creating content for SEO to help you improve your skills while approaching and writing content that will help you rank better.

If you need to rename images after they have been uploaded, here is how.

If you follow the above tips and advice, you will find that you can master the basics of WordPress SEO pretty quickly. Think of these steps as a checklist for every page and post you create, and you will struggle to go wrong.

WordPress started out as a blogging platform in 2003 but quickly pivoted to become a powerful and flexible solution to run entire websites, and in 2020, it is also capable of being used as an eCommerce solution.

However, you know that the main keyword which you are targeting with the content is "best dog beds". The good news is that you can choose to overwrite the default URL and choose a custom permalink for the page.

First, we need to look at how to approach SEO when optimizing pages and posts before sharing a number of advanced tips and tactics you can use to take your site to the next level.

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