HOW MANY KEYWORDS IS GOOD FOR SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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The long-term keyword is also called an evergreen keyword because, like the botanical meaning, the topic is continually fresh and perennial. You may not need to worry about any severe drop-off in search relevancy for a long-term evergreen keyword. If not a landslide source of site visits, you can at least expect consistency from a long-term keyword. Many evergreen keywords reflect content that is more educational or informative, even if its purpose is to promote a product or service.

In SEO campaigns designed to attract customers through organic search results, you don’t have to pay for your keyword responses, but your keywords should remain focused on your specific product or service. There’s no real sweet spot, but if you overdo it with keywords, the search engine algorithms may perceive it as keyword stuffing. Google’s recommended keyword density is 1% to 2%. Yahoo recommends 3%.

The long-tail keyword helps narrow things down to what the searcher is really looking for, such as “best dandruff shampoo for men.” This would be a good example of a search phrase used by someone who knows exactly what they want. This also better reflects a search string that comes from a customer who is looking to make a purchase.

When deciding on keywords to make the most out of your SEO strategy, it’s not a good idea to settle on just one keyword that you feel best represents your product or service. Unless your business has a truly unique and singular focus, that first-choice keyword can be one that’s also in use by your competitors. By relying upon that one well-searched keyword or phrase — however appropriate it may be — you could be facing some tough competition for top search result rankings from other businesses similar to yours.

There are two other sections of the HTML that can make use of keyword placement. One area is the meta description, which displays a very brief synopsis of your page’s content in the search engine results. This is limited to a display of about only 160 characters, which includes spaces, so the use of text and one or more keywords here deserve careful consideration. The other section is the title tag, which has an even greater limitation; it only displays about 60 characters and spaces within your page’s title bar.

How Many Keywords per Page for SEO?

Adding keywords to the section of a page’s HTML code was once a way that some developers would hide keywords that were not actually visible when the page’s content was viewed. The only way these hidden keywords could be seen would be to view the page’s HTML code, which can be done by the keystroke combination of the Ctrl + U. Using hidden keywords which do not appear on the web page is not considered good practice. Mainstream search engines such as Google will now ignore keywords hidden in the HTML that do not also appear in the web page’s content. It is, however, considered technically correct to include all of the keywords that are viewable in the page’s content in the HTML. As long as any keywords listed in the section are also viewable in the content, it won’t appear as though there’s been an attempt to stuff irrelevant hidden keywords into the page’s code.

LSI keywords are those which are related to your primary keyword and reflect an extension of your main topic. The acronym LSI stands for Latent Semantic Indexing, which means you are extending a generic topic into thematic phrases related to it. If, for example, your primary keyword is “cinnamon,” your LSI keywords could be cinnamon tea, cinnamon seasonings, recipes with cinnamon or cinnamon fragrances.

The short-term keyword type may also be referred to as a fresh keyword. This reflects the fact that the topic, item or service has recently been hyped and is a trending subject. A good example of a short-term keyword is a movie title that has either just been released or is receiving a great deal of pre-release publicity and hype. A short-term keyword may do well while the subject or topic is trending, but you could see a sharp decline in site visits and rankings after all of the hype and attention dies down. This type of keyword can, however, be an effective way to generate fresh traffic to your site based on the temporary attention being given to a popular or trending topic.

Table of Contents.

Being an owner of the website you should try keeping you keywords relevant to what people are searching for, this increase the chances of your website being found in the search results.

In the simplest form, Keywords are described as the ideas and topics that define what your content is all about. In terms of SEO, they are phrases and keywords that are entered in the search box of the search engine. They are also known as search queries. If you boil everything (images, videos and content) on your webpage down to simple words and phrases then those can be your primary keywords.

How many keywords should a website have for SEO? Types of keywords in SEO.

The last functional keyword grouping is transactional and based on intent targeting. These keywords reflect the expected answers to a user’s search query. They satisfy the intent of the search. Users may be seeking one of three types of responses when they begin a search. An informational response answers a request for information. A commercial intent represents a more defined search for a specific product or service. Lastly, a transactional intent is the type of search query that does the most good; it’s from people who have already done their homework and compared all the features and benefits. Now they’re ready to make a purchase and are looking for the best price, guarantee or refund policy. This is where you’ll gain the most from keywords that focus on why customers will have a positive, comfortable and satisfying purchase experience.

The head type of keyword is typically one word that provides a very generic description of a product, service or topic. For example, “shampoo,” which is generic and may not pinpoint what someone is actually looking for. Their specific interest may be in a dandruff shampoo, a conditioning shampoo or a dry-hair shampoo. Because of their generic nature such single-word keywords are also referred to as broad-match keywords. They’re also called short-tail keywords.

How Many Meta Keywords for SEO?

When you’re creating an online marketing campaign, you’ll be considering how many keywords to use. That depends on how you plan on implementing your campaign. Your SEO campaign can rely on pay-per-click marketing, organic search results or a combination of the two.

Meta keywords are used in the section of the web page’s HTML code. This section of the code includes the title, the meta description tag and the meta keywords tag. Inserting one or more of your keywords in all three of these tags could help you achieve the aims of boosting your content. Obtaining a high ranking from Google, however, also requires you to focus on the quality and relevancy of your content.

The body type of keyword provides some more information about the search item, such as “dandruff shampoo,” but it could still be a bit more specific.

The larger grouping of keywords includes the long-tail and short-tail types, but also includes seven additional categories that describe the keyword’s function.

Keywords are important because they serve as bridge between what people are searching for and the content you are providing to fill that gap. You ultimate goal is to drive traffic from SERPs to your website; this is why it is crucial to wisely choose the keywords you would want to rank for. Choosing the right keywords will not determine the amount of traffic you will drive, but it will also determine its quality.

The customer-defining keyword describes the type of site visitor that would be interested in your topic. Basically, this keyword type identifies your targeted or ideal market base. It specifies the site-visitor you hope to attract. Gender, age, occupation, and lifestyle can all be part of a customer-defining keyword.

Importance of Keywords.

Not to forget that keywords are more about your audience rather than the content you are offering. In order to create content that would rank well organically and drive traffic you should try to identify the needs of the visitors – by carefully understanding the language they use and content associate with it. The best way to do this by talking to customers on various forums and community groups, and not to forget doing your through keyword research.

Effective use of SEO is more than setting your sights on one major aspect of your business or limiting your budget to just that one focus. It can be more effective to work with about five keywords that compliment one another and help distinguish your business from your competitors. Adding long-tail keywords, which are phrases of three or more words, provides extra mileage in the conversion department. They help direct the type of visitors to your site that best represent the specialized demographic or geographic market you’re targeting. You can do more than obtain higher search result rankings; the right choice and number of keywords helps convert visitors and potential customers into purchasers.

After choosing the best combination of keywords the next question that most likely comes to mind is “How many times should those keywords be used per page?” Although it’s unwise to use keyword-stuffing, you should also feel free to use enough related keywords to help your website visitors make sense of your content.

If your campaign will be based on pay-per-click ads, you can use as many keywords as you wish. The factors that can play a significant role on the choice and number of keywords are your budget and your target market. Using as many keywords as possible, however, is not the best way to attract potential customers through organic search results. Search engine algorithms determine the results obtained through unpaid organic keyword responses. These results have more to do with how naturally your keywords fit into your content and how relevant they are.

Multiple keywords help your search result ranking, but it’s best to not include unrelated keywords or dissimilar topics. At the same time, your keywords shouldn’t be doing little more than repeating the same thing in different ways. As a result of advanced search algorithms, keyword stuffing no longer works. Your approach to the number of multiple and related keywords used should be focused on reader engagement and intent.

Geo-targeting keywords are similar to customer-defining keywords because they add the attribute of location to your ideal market. This is particularly helpful for small businesses that service or sell to local customers. Some examples of this keyword type would be “automotive repairs in Fresno County, California” or “best Thai restaurant in Chicago.”

Although keywords can be broadly grouped into three types of keywords, many users categorize them into nine types. This larger collection takes into account the keywords’ function rather than their form. For the sake of simplicity, the term keyword typically refers to both single-word types and those comprised of three or more words; the latter type can also be referred to as a keyword phrases or a long-tail keyword. With regard to their basic form, the three-way grouping of keywords are head, body and long-tail.

This practice makes your SEO:

As you can see from the screenshot below, for one of our main keywords: Columbus web design, Google recommends we pay $32.42 per click in order to be in the number one position in the Ads on page 1 for that keyword. Not cheap, but if it gets you a project, worth it.

Imagine having to write for your website, or blog, that incorporates 50 keywords naturally into the content. It’s tough, if not impossible, to do. But by focusing on 4 or 5 keywords regularly, the synapses of the internet will start to make the connection between those keywords and your website. The critical thing is to use them often enough so they appear on every blog you write going forward. We blog every week and use just 2 or 3 sets of keywords in each blog post.

This is also a true statement. However, using 100 (or 500) keywords for your site is what happens when you’re running Google AdWords, opposed to using them as keywords on your website. You can run Google AdWords with the cost-per-click being $32.00, or 32 cents. The more popular keywords for your industry might cost you $3 or $5, while more obscure ones might be pennies per click.

But if you ask us, we’d say 3 or 4. Then, your next comment might be:

And that’s the key: how often you use those keywords.

We write 100+ word blog posts every week using our keywords, and also post them on 4 social media platforms. This way, we show up on page one for Google searches part of the time (no, not always) for our keywords. Ours is a very competitive industry, so it’s tough to be on page one every day.

An article on Tactical SEO by Moz had an excellent example of what not to do: overstuff and repeat keywords. Their example was for a clothing store. And if we were to use a fictitious clothing store in Columbus, our example of what not to do for keywords on the Page Title, would be:

Since the content on any page is supposed to reflect the Page Title of that page (and vice versa), using 3 or 4 keywords on your home page makes sense.

As you might imagine, there isn’t really one. It’s like asking a home builder “What’s the best number of square feet to get in a home?” Ask 10 different home builders that question, and you might get 10 different answers.

Ask 10 different Columbus website design firms “How many keywords should you focus on for your homepage” and the answers you’d get might range from “Huh. ” to “15 to 20.”

Writing the content for your website for the initial launch, and not writing regular blogs, you’ll never get your website to rank in search engines.

These are the words that search engines read before anything else on your website. The area in the red box is the Page Title for our website’s homepage:

For 95% of the websites out there, if you used 50 or 100 keywords throughout your website, you wouldn’t be able to use them often enough for search engines to make the connection between those keywords and your website. You’d just be spreading your keywords too thin.

SEO experts agree Page Titles should only be 65 – 70 characters and spaces. Why is that? Because that’s all the characters that show up in Google’s search results page, like this:

All three of those comments are legitimate, and we’ll address them below.

Why focus on only 3 or 4 keywords on your homepage?

That’s because the more often to update your website (ie: blogging) the more often search engines re-index your website. And the more often you use those 3 or 4 (or 6 or 7, depends on your product or service) keywords, the more likely it is you’ll show up in a Google (or other search engine) search.

We understand you have 100 more important things to do than worry about this stuff. And that’s why you hire an SEO firm to do this for you. You WANT a Columbus website design company who really likes (and understands) this type of stuff.

First, Page Titles.

To see how Google uses your Page Titles, watch the first 40 seconds of this video. (The blue type on the screen shot below are the actual Page Titles Google displays from our website.)

We can understand this comment! This type of SEO geek-speak is too detailed for most people who aren’t SEO folks.

Once you do have your keywords, the next step is to know where to place them in your website. To see a blog about what to look for in an SEO plan here.

Wait. I’ve heard we can use 100s of keywords for our website.

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