HOW MANY META KEYWORDS FOR SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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You probably wouldn’t want such pages to be taken into account while evaluating the overall quality of your site.

Link building is especially often touted as the “single most important thing to optimize”.

And, back to square one, user behavior factors like CTR and bounce rate add up to how search engines decide to rank your site.

For ecommerce sites, images often have a crucial impact on how a visitor interacts with a page.

Internal duplicate content is not treated as strictly as copied content, as there’s usually no manipulative intent behind it.

6. Robots Meta Tag.

In the above cases, noindex and nofollow tags are of great help, as they give you certain control over your site as it’s seen by the search engines.

Today, though, we see a different picture:

Where “width=device-width” will make the page match the screen’s width in device-independent pixels, and “initial scale=1” will establish a 1:1 relationship between CSS pixels and device-independent pixels, taking screen orientation into account.

The SERPs have evolved so much that you may not even need to click through the results to get an answer to your query.

Google also says it outright: helping search engines understand what the images are about and how they go with the rest of the content may help them serve a page for suitable search queries.

Structured data markup is exactly what helps search engines to not only read the content but also understand what certain words relate to.

A nofollow attribute instructs not to follow any links on that page.

In some other cases, you may want certain pages to stay out of SERPs as they feature some kind of special deal that is supposed to be accessible by a direct link only (e.g., from a newsletter).

It’s a great feature to implement because it’s a real win-win.

1. Title Tags.

Viewport meta tag allows you to configure how a page would be scaled and displayed on any device.

Use the specific social media meta tags in order to boost how your links look to your following.

A page-level robots meta tag with content=“noindex” attribute instructs the search engines not to index any given page.

Yet this may become a source of confusion to search engines: unless you indicate which URL is the one you prefer to rank with, search engines may choose it for you.

Here are the main Open Graph tags:

And yes, meta description itself is not a ranking factor.

Best SEO Practices.

Finally, if you have a sitewide search option, Google recommends closing custom results pages, which can be crawled indefinitely and waste bot’s resources on no unique content.

These links matter a lot for SEO: they can make your content look like a hand-crafted comprehensive piece backed up by reliable sources, or like a link dump with not so much valuable content.

You may also have “draft” or placeholder pages that you need to publish while they are not yet finished or optimized to their best.

Having a structured schema markup:

The image alt attribute is added to an image tag to describe its contents.

Google’s well-known for its severe antipathy to any manipulative linking tactics, sticking to which can cause a penalty, and it doesn’t get any less smart at detecting those.

A good way to figure out what to write in your meta description, what works best for your particular topic right now, is to do some competition research.

Do you still use meta keywords tags on pages you optimize? — Bill Slawski ⚓ (@bill_slawski) May 29, 2020.

Curious about how modern SEOs might feel about the Meta Keywords Element today, I decided to run a poll asking about how people felt about it. I also asked for comments and received some interesting ones.

The Meta Keyword Element was popular at search engines such as Altavista; however, its popularity waned, and it became less popular.

Modern-Day Poll on the Meta Keywords Element.

Frédéric Dubut, also at Bing, told us something different. He explained in more detail, telling us that he didn't want to deny that Bing was looking at the use of a meta keywords element:

Carrie Hill pointed out that the meta keywords element was useful when found on competitor's sites to see what keywords they optimized pages for:

There are references to Amazon Backend Keywords, which may aid in site search at Amazon, but are likely not the meta keywords that are appearing in the example I provided above.

Yandex – Yandex Support pages tell us that it is still using the meta keywords element. We don't see similar pages from Baidu or Naver, but they may not have support pages about this topic in English.

He also told us that the first two search engines to start using meta keywords tags were Infoseek and Altavista. The late 1990s appeared to be the time of the meta keyword element, according to Danny:

So, it is possible that the meta keywords element is being used at Bing as a way of seeing if someone is attempting to spam a page. Based on these comments, the meta keywords tag could be useful for some search engines, but perhaps not for the larger companies, many of us use.

Competitive Research – Some respondents to the poll I ran suggested that filling the meta keywords element on your page with the keywords you are optimizing for is like highlighting those keywords to your competitors. Chances are you are using the keywords you are optimizing pages for on those pages themselves, so you likely already are telling everyone what you are optimizing those pages for.

How Other Search Engines Handle Meta Keywords.

A July 4, 2018 blog post from a firm that does optimization for sites in Baidu tells us Why You shouldn’t Use Meta Keywords Tag for Baidu SEO Anymore.

HTML 4.

Site search – Some site search programs may use meta keywords elements to power site search. We know that Google programmable search doesn't rely on meta keywords elements. Check with the site search that you decide to use on your site to see if it uses meta keywords elements.

Scott Hendison reminded us that the Yoast SEO Plugin made the meta Keywords element available to users until 2018 when it removed them for good.

In HTML 4, a meta element was one that is aimed at providing, "machine-readable information about HTML documents and other network-accessible resources." A section of HTML Version 4.0 told us about Meta elements and Search engines, and that a common use for a Meta element was "to specify keywords that a search engine may use to improve the quality of search results."

The History of Meta Keywords: The Early Days of SEO.

Before there was a Google, optimizing for other search engines included the step of having a meta keywords element in HTML for pages. These were elements that contained lists of keywords, usually separated by commas. These keywords were ones that you may have felt were relevant to the content on your pages, and that you would like your page to rank for.

For clarity, Yandex tells us that they do pay attention to Meta Keyword Elements. I couldn't find a page from Baidu nor from Naver that told us that either of those search engines does too.

Meta keywords – should you use them? Should you not? Are they useful? These are all questions people ask frequently, and with some much older information available on the web today, many people new to SEO are not sure if they should use the meta keyword tag or not.

<meta name="keywords" content="Keyword1, Keyword2, Keyword3">

Meta keywords are a <meta> tag option that could be used to give more information to search engines on what a page is about.

Christi Olsen from Bing told me that they weren't using the Meta Keywords element and that they exclude it and ignore it:

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