HOW SEO AUDIT

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

Only ONE of these should be accessible in a browser.

We’re looking for any noticeable spikes or dips in traffic.

So I recommend using a different tool, such as:

Subscribe for weekly updates.

There’s a simple report you can run in Ahrefs’ Site Explorer to find content gaps.

We can use Google’s Structured Data Testing Tool to test existing structured data.

So no change required.

The data for March 2018 shows an average of around 1,800 visitors a day from search.

This is because we need access to data from Google Analytics and Search Console.

Here’s an example of how it may look in the SERPs:

Step 11. Check that rankings are heading in the RIGHT direction.

Try to avoid using generic phrases (“more information,” “details,” etc.) in subheaders.

Hit the graph icon, and it’ll show how your rankings have fluctuated over time.

Remember, searcher intent drives the #1 result.

Let’s use Ahrefs’ Site Explorer to check this.

Step 8. Check that your site (and individual pages) load FAST.

It looks like they’re currently in position #12 for the branded term “beamer.”

To check that your site is indexed, go to:

If anything looks suspicious, click on the number under the Backlinks column, then click-through to the linking URL to take a look.

A broad spread of landing pages (in this case there are 269) would suggest the site is in reasonable health.

So how do we boost these pages and push them into the top spots?

To cut straight to the chase, user experience is (finally) being introduced as a ranking factor.

This will highlight any issues, and you can then move over to Google PageSpeed Insights to receive recommendations on specific actions to take to see improvements.

If you see an issue listed, take a look at this guide on how to go about resolving it and revoking the manual action.

One of the biggest considerations that SEOs have focused on in recent years is searcher intent. We know that Google has gotten good at understanding the intent of a searcher's query and pages that rank typically address this.

You often hear that content is king. Without great content, you will struggle to rank your site on the search engines, but there is more to consider than just creating something great.

SEO Audit Quick Wins.

It is more important than ever that your site is fast, both from SEO and UX perspectives.

On-page SEO relates to things like:

And you can do all of this within the SEMrush toolset.

Click it, and you will be taken to a page where you'll clearly see the status.

Your site's XML sitemap should be used to specify to Google those primary pages on your site that should be indexed.

If you run an eCommerce store, how many products do you have listed? If you have got a simple lead generation site, how many pages and posts have you published in your CMS?

Once you have completed your SEO audit and have identified issues that could be holding your site back, it is time to jump straight into fixing these.

One of the hardest parts of performing an SEO audit is knowing where to start.

The great news is that you can use the SEMrush On-Page SEO Checker tool to help you do this. From your projects page, you can set up the On-Page tool, and you will be provided with a list of optimization ideas:

7. Check For Mobile-Friendliness Issues.

We will teach you everything you need to do to audit your site and find and prioritize issues that could be holding back your site's performance and help you understand the steps you need to take to grow your organic traffic.

Those potential areas of issue that could prevent your site from being properly crawled and indexed or serious issues that could be causing areas of concern.

Hopefully, you can see a green tick that shows that no issues are detected.

Again, you will see these issues flagged within your Site Audit's errors tab; these are reported as pages that have a low word count.

Links remain a key ranking factor, but aside from planning a strategy to build better links than your competitors, there is one check, in particular, that you should always carry out as part of an SEO audit.

Let's kick off the audit with those things that you absolutely must check.

5. Analyze Your Site's Speed.

And what we can't deny is that speed is critical.

One key thing to understand is the importance of prioritizing tasks, both based on the severity of the issue and the resources and effort required to fix it.

Occasionally, you will be shocked when you see the number of pages that Google has indexed.

In fact, looking at user behaviors, Google has published data to show that the chance of a user bouncing significantly increases the slower a page loads.

Fast forward to now, and Google has just announced that they will roll out a Page Experience Update in 2021. This confirms what many have suspected for some time; UX is more ingrained in SEO success than ever before.

Just as duplicate content can cause issues, so can thin content.

There are a few ways that you can add keywords, either manually, from a campaign, SEMrush, or Google Analytics.

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