HOW TO BEST USE YOAST SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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How does Yoast improve your SEO?

There’s no easy way to add SEO title and meta description to a post without a WordPress plugin.

Note: For kickstarting the technical SEO, it is recommended that you follow the configuration wizard after installation.

Downloading and Installing Yoast SEO.

Read on to find answers to these questions and more:

Still, only 0.78% of Google users click on a result from the second page. That means you have to do everything you can to reach the first page of search results.

You can do that by.

While doing these yourself isn’t impossible, it is time-consuming and difficult. That’s why even SEO experts rely on SEO tools like Yoast.

While optimizing your content for search engines — search engine optimization (SEO) — you need to get many things right.

Yoast SEO simplifies it for you by identifying all the readability issues through its algorithm. You can see the problems by opening the Readability tab in the Yoast SEO meta box.

6. Add Internal Links.

You need to handle both on-page SEO and technical SEO. That includes keyword optimization, readability, WordPress files optimization, sitemaps and more.

Internal links inform search engines about the structure of your website — which posts are related and which pages are important. You should, therefore, link to related posts while writing a post.

Yoast SEO simplifies content optimization for search engines by:

This means that you can optimize your content without catering to awkward keywords.

1. Enter a Focus Keyphrase.

6. Click Activate to activate the plugin on your website.

Yoast SEO is a comprehensive WordPress SEO tool. It optimizes your WordPress website and webpages to rank higher in search engine result pages (SERPs). It offers a range of features you can use to leverage meta descriptions, title tags and keywords and push your content to the front page.

For example, in www.yourwebsite.com/ how-to-make-Risotto , the bolded portion is a slug.

Yoast SEO plugin is an excellent resource if you wish to optimize your content. Still, the results depend on how you use it.

With Yoast SEO, you can add it in seconds through the SEO tab in the meta box.

Social settings allow you to add links to your social media account to help Google understand which profiles are associated with your site.

Yoast SEO is one of the most potent SEO plugins, especially considering that you get all of this for absolutely free. But it packs in even more useful features if you opt-in for the premium version.

While we’re on the subject, you can download our RECOMMENDED SETTINGS and save yourself the hassle of all the setup and configuration.

In the Features tab, you can enable or disable some of Yoast’s features.

You still have to do some work. But Yoast SEO will open the door to On-page optimization (even the techy parts) for everyone.

How to do On-page SEO with Yoast.

Pay special attention to internal links that you insert in your cornerstone content. Yoast provides you with a link suggestion tool in their premium version to remind you and recommend whenever there’s a good internal linking opportunity.

It’s critical that you connect your articles with internal links. This gives structure to your site and signals Google that everything you post is well connected and organized.

No need to add links to every single one of these social networks listed. Just add the ones that you’re actively using.

Hit next until you get to the #12 step and the configuration success page.

Yoast is a must-have tool for anyone running a WordPress site that takes SEO seriously. It’s free, beginner-friendly, yet powerful enough even for professionals.

Search appearance – content types.

Follow Yoast’s very own guide on how to optimize breadcrumbs for your site.

Set your name and logo.

That’s why it’s best to disable archives, or only enabling one that makes the most sense to your site.

Social preview.

The last two options, “search pages” and “404 pages” by default won’t appear in the SERP, and they shouldn’t. So keep the settings here on default settings.

The final two options are also best kept disabled since they won’t benefit your site in any meaningful way. The category prefix will only clutter your URLs and won’t help your navigation.

And more click-throughs signal Google that you’re site is good quality, which helps you rank higher.

From here you can start setting up and configuring Yoast for your site.

Add the URLs of your social media profiles (in case of Twitter, your handle).

For first time users, the configuration wizard can be a good place to start.

Optimize for your target keywords with SEO Analysis.

Step #8 is all about integrating your Yoast SEO plugin with your Google Search Console account.

Yoast SEO snippet preview.

There are three tabs in the general settings menu:

Post title “separator” site name.

But don’t be obsessed with getting the perfect score every time. Some of the suggestions will make no sense to you; so don’t dwell on them.

And the SEO Meta Box will help you optimize content around your target keyword.

This information can help your site appear in Google’s knowledge graph, which is very prominently displayed in Google SERP.

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