HOW TO BOOST LOCAL SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

TRY OUR PACKAGES

Small Package
$49
Human Articles with Readable Spin
TIER 1
15 High DA web 2.0 Properties
10 High DA Trusted Profiles
20 High DA Bookmarks
5 EDU Profiles
50 Powerful Web 2.0 Profiles
10 Blog Platform Articles
10 High DA Documents Links
10 Manual Image Submission Links
10 Niche Related Blog Comments
1 Weebly Post
1 Tumblr Post
1 Wordpress Post
1 Blogspot Post
1 Medium Post
50 Facebook Reshares
50 Twitter Retweets
100 Pinterest Repins
TIER 2
Blog Comments LinkJuice
Bookmarks LinkJuice
Instant Link Indexer Services
Drip Feed Pinging
Order Now
Medium Package
$99
80 Unique Human Articles no spin
TIER 1
30 High DA web 2.0 Properties
25 High DA Trusted Profiles
30 High DA Bookmarks
7 EDU Profiles
70 Web 2.0 Media Profiles
25 Blog Platform Articles
15 High DA Documents Links
12 Image Sharing Backlinks
20 Niche Related Blog Comments
10 High DA Forum Profiles
10 Press Releases
Video Creation
10 Video Submissions
Power Point Creation
10 Power Point Submissions
1 EDU Blog Post
1 Weebly Post
5 High PA Tumblr Posts
1 Wordpress Post
1 Blogspot Post
1 Medium Post
1 Mix.com Share
1 Flickr Share
1 Myspace Share
100 Facebook Reshares
100 Twitter Retweets
250 Pinterest Repins
TIER 2
Blog Comments LinkJuice
Bookmarks LinkJuice
Article Submission
Guestbook Comments
Social Network Profiles
Static Links
Referrer Links
Instant Link Indexer Services
Drip Feed Pinging
Order Now
Big Package
$159
140 Unique Human Articles no spin
TIER 1
50 High DA web 2.0 Properties
40 High DA Trusted Profiles
40 High DA Bookmarks
10 EDU Profiles
100 Web 2.0 Media Profiles
50 Blog Platform Articles
20 High DA Documents Links
15 Image Sharing Backlinks
30 Niche Related Blog Comments
20 High DA Forum Profiles
20 Press Releases
Video Creation
20 Video Submissions
Power Point Creation
20 Power Point Submissions
1 EDU Blog Post
1 Weebly Post
10 High PA Tumblr Posts
1 Wordpress Post
1 Blogspot Post
1 Medium Post
1 Mix.com Share
1 Flickr Share
1 Myspace Share
1 Penzu Post
1 Ex.co Post
1 Behance Post
1 Voog Post
1 Linkedin Post
1 EzineArticle Post
250 Facebook Reshares
300 Twitter Retweets
500 Pinterest Repins
TIER 2
Blog Comments LinkJuice
Bookmarks LinkJuice
Article Submission
Guestbook Comments
Social Network Profiles
Static Links
Referrer Links
Instant Link Indexer Services
Drip Feed Pinging
Order Now

PORTFOLIO













If you’re fairly new to local SEO, you might have a lot of questions and you probably won’t know where to start optimizing. This guide shows you some essential local SEO solutions and helps you understand the landscape better. So let’s jump right in.

And the best part is, not every local search page features sponsored results. So your business could sit prominently at the top of the search results page, as you can see below.

According to the Moz study cited earlier, review signals also play a critical role in your local search and snack pack ranking. So having plenty of authentic reviews, particularly positive ones, could work wonders to boost your visibility in local search in addition to enhancing your reputation. That means you need to work towards collecting more authentic customer reviews for your business.

The snack pack results follow, appearing in a box that highlights the top three business listings related to that particular search. This shows up more prominently than organic local search results, which means there’s a better chance of visibility if you get featured in the snack pack.

Moz also found that Google considers citation signals such as citation volume and NAP (name, address, phone number) consistency in local search results. This means your information should be on major citation websites; besides GMB, think Bing Maps, Yelp and Facebook. Focus on directories that have higher domain authority than on smaller listing directories.

What is local SEO and why do I need it?

Social listening may have primarily served as a source for marketing insights, but it has many benefits beyond that. It could even help fuel your local SEO strategy if you know which insights to look out for and how to make the most of them.

In other words, local search is more specific to a certain location compared to general Google searches. And Local SEO refers to the process of trying to optimize your online visibility to show up in those local search results.

Or maybe you’ve noticed people wishing your hair salon also provided manicure services. You could expand your service offering and share this update on your GMB profile.

One of the ways that local SEO enhances your online visibility is through the local snack pack results. Google sorts out local search results into three sections – sponsored, snack pack and organic. While the sponsored results appear prominently at the top of search results pages with the “Ad” or “Sponsored” label, they cost money.

The organic results are further down, below the local snack pack results. So even if you rank on the first page of local search results, you might not show up as prominently as the businesses that manage to get featured in snack pack results.

Once your listing goes live, you’ll need to verify it usually through a phone call or via postcard. Here’s how to optimize Google My Business after verification:

For more valuable insights that could help you fuel business growth, don’t forget to download your copy of the Sprout Social Index™.

Don’t forget to add click-to-call buttons on your site and on your GMB listing. This could make a huge difference because 60% of mobile users have contacted a business directly from search results.

The goal of your local SEO strategy should be to rank on the first page of organic local searches as well as in your local snack pack. This ensures optimum visibility and improves your chances of attracting targeted traffic.

For instance, you might have noticed people complaining about the lack of outdoor seating at your café. Maybe it’s time to introduce it to appeal to an even bigger audience. You can then optimize your GMB SEO by sharing updates about your new seating arrangement, for instance.

6 ways to boost your local SEO strategy.

To understand the local SEO definition, let’s first try to understand what local search means. Local search is when someone searches for businesses, products, services or any additional information relevant to one specific location. They could be searching for “concerts near me” to find an upcoming concert in their city or “best painting service in [location]” to find a painting service nearby.

You can further optimize your GMB profile by sharing business updates and fresh content regularly. And Sprout Social makes that easier with a new feature to post directly to your GMB profile. Make the most of the Sprout GMB feature to update your customers with what’s new and share details about upcoming events. This helps you connect with your customers on a deeper level in addition to boosting your visibility in local searches.

So if a business doesn’t rank in local search results, it could be missing out on valuable traffic and customers. In other words, local SEO could be the key to staying relevant and growing your business.

These are the essentials on how to take your local SEO efforts to the next level. Keep in mind that your local SEO efforts can span across various locations. And you can even apply these ideas in your SEO for multiple locations if you’re targeting more than one area. So make the most of them to enhance your online visibility in local searches and grow your business.

That means you should target authority websites in your target region. This could be anything from licensing bureaus and trade associations to the Chamber of Commerce or even .edu sites.

Use social listening to find out what people in your target location are saying – whether it’s about your business or in general. You could even use it to collect information about audience interests, priorities and so on. Then make the most of these insights to find out how you can make changes to your strategy or even to your products and services.

Now let’s move on to the most important part – how to boost your local SEO strategy and improve your local search ranking. There are plenty of aspects to this, so let’s focus on the most critical ones:

4. Focus on local link building.

Additionally, your social listening efforts could also help you understand what types of local content your target audience might be looking for. You could then build a robust local content strategy to fit those needs. Plus, you might even be able to uncover long-tail keywords to use in your content optimization strategy.

You need to provide the following details for your GMB listing:

Partnerships, scholarships, guest posting, etc. could be excellent ways to gain valuable backlinks from local sites. For example, you can see the Connecticut College website linking back to several local establishments from its “Attractions” page.

According to Moz, link signals such as linking domain authority and quantity are among the top factors that influence your ranking in local searches and snack pack results. So just like with regular SEO, local SEO also requires link building to boost your link profile. However, the linking domains should be more relevant to your target location.

GMB or Google My Business is essentially the most critical part of your local SEO strategy. This tool from Google allows you to create free business listings. And according to Moz, it’s one of the top factors that Google will consider when ranking businesses in organic local search and snack pack results.

With smartphones now being a part of our daily lives, it’s only natural that a lot of people will be using their phones to search for local information and businesses. Uberall commissioned a study, which found that 82% of respondents had used their mobile devices to conduct a “near me” search. This proves just how much people are using their phones for local search.

To start, go to the Google My Business website to claim or create your listing.

Word-of-mouth and local advertisements may be a great way to attract customers from your area. But online search can be equally impactful, if not more. In fact, Social Media Today reports that 97% of search engine users have searched online to find a local business. And 46% of all Google searches were seeking local information.

After you have identified keywords that you'd like to perform for, you're going to want to track them. You can do this in a few ways; Semrush even helps make it a bit easier for you.

Why not both? As a small business, you can take full advantage of the geographical proximity and familiarity you share with other businesses in your area. Local link building is synonymous with community engagement.

However, there are a few more steps to take when preparing your keyword targeting. Local SEO solutions are all about narrowing your targeting:

No. 2: Do Local Keyword Research and Optimize Your Content.

Voice Search is another topic that's been previously discussed in-depth and represents a valuable opportunity for local SEO. As this is still a fairly recent technology, the competition might not be as high.

Encourage happy customers to leave reviews via post-purchase emails or by actively showing your appreciation by promptly replying to positive reviews. Monitor and resolve issues resulting in negative reviews. Ask yourself if the customer is speaking half-truths or if a refund should be issued.

The advice here is to make good use of structured data. Consult the Keyword Magic Tool to discover and target long-tail keywords and make your content sound as natural as possible.

Local SEO aims at increasing search visibility for businesses that operate directly in their communities. Techniques and best practices of local SEO center around on-page optimization for location-specific queries as well as setting up your Google My Business (GMB) page.

Check out this local business directories list to find more online real estate to claim for your business without incurring Google penalties caused by unnatural inbound links.

When building your local SEO strategy, it’s important to leave no stone unturned. In this guide, I'm going to provide you with local SEO solutions to ensure your site is online and visible to users:

No. 3: Identify Your Keywords and Track Your Positions on the SERPs.

Your social media communication needs to be consistent with all other channels your business uses, including your website and your GMB profile.

If you haven’t done so already, now is the time to open Semrush's Keyword Overview Tool and perform a detailed local keyword search. The tool will provide you with all the insights you need at this stage: which keywords are more relevant to your business, their estimated value, and the current competition to rank for them.

Now, I'm going to go over 11 local SEO solutions that you cannot do without:

(Also, there are ways that structured data can help improve your appearance on voice search. And the Site Audit Tool can help you identify any issues with the structured data you implement.)

No. 1: Create and Optimize a Google My Business Account.

You can also check out this guide on broken link building. There are some useful tips to add backlinks that could help improve your site's authority!

Remember, the platform can change. What your brand stands for cannot.

Managing your brand message on multiple channels is no easy job, especially for smaller businesses. Once you create a profile on the social platforms of your choice, these need to be updated regularly.

It is a lot of work, but take a look at how each social platform can help your local SEO efforts:

You can also track up to five specific keywords within a target radius of your business with the Listing Management Tool.

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.