HOW TO BUILD EXTERNAL LINKS FOR SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

Now let’s imagine for a moment that you have a superior, 5000-word beast of a guide to the paleo diet on your site. Ask yourself: why would someone link to that 200-word guide over yours?

If they do, consider leaving an insightful comment that will attract the attention of readers and hopefully, prompt them to check out your website.

This is where content repurposing comes in.

You can use Ahrefs’ Site Explorer to find existing linked mentions to your homepage that would be better suited to another page. Here’s one such example:

Yes, a lot of them are, but this isn’t necessarily a bad thing. All natural backlink profiles have a mixture of followed and “nofollowed” links. Furthermore, sites like Reddit sometimes remove the “nofollow” attribute on links within popular threads.

7. Steal links from inferior web pages.

Take our post about keyword cannibalization, for example. It has 216 backlinks from 25 referring domains.

Link to Ahrefs’ Content Explorer from a DR 77 site.

These are your prospects.

These sites effectively deliver relevant, high-quality outreach prospects to your inbox daily.

But how much do links cost anyway?

Think about it like this: why on earth would a site turn down a well-written, free piece of content that has the potential to attract visitors to their site? They wouldn’t.

Look for links that might make sense to steal. By that, I mean those where a link to your page would genuinely be more valuable.

To find that out, we’d have to export all these web pages and somehow check that each of them link to ahrefs.com . That can be a time-consuming process, so I’m not going to go into that here.

You need only ONE link building strategy: Create something “link-worthy.” I know that sounds like the same advice you’ve heard a million times, but it’s true .

Have you ever come across a piece of mediocre content, checked it out in Ahrefs’ Site Explorer, and been blown away by the amount of links it had?

9. Community site link building.

Remember that Content Explorer searches almost ONE BILLION web pages for mentions of any word or phrase. This is super-useful for finding web pages related to a particular topic, but you can also use it to find mentions of your brand across the web, like so:

But your content needs to be in an appropriate format to be able to do that.

That means reaching out and telling people in your niche about content that is likely to be useful to them—big blog posts, tools, infographics, etc.

$361.44 was the average price.

… and in video format:

But what we have right now is a list of web pages. This isn’t good, because we don’t want to contact the same sites multiple times. What we want is a list of unique websites, which we can get by hitting the “one article per domain” checkbox.

Linkable assets are pieces of content that deserve links: tools, calculators, in-depth and informative blog posts, tutorials, infographics, etc.

6. Paid promotion for “linkable assets”

Leaving blog comments will also inevitably attract the attention of the blog owner and further your relationship with them. This increases the chance of them mentioning and linking to you in their future blog posts.

Leaving thoughtful blog comments is another good way to build a few extra links.

Next, use the “highlight unlinked domains” feature to highlight all websites that have never linked to you, like so:

Here are two common reasons:

Most of the time, this happens because the author chose to delete the page (and your link along with it). Unfortunately, there’s not a lot you can do about that.

Forums, message boards, Reddit, Quora, etc—these are all good places to market your website and, in the process, build some relevant links to diversify your backlink profile.

Sometimes people will mention you or your business without linking to you. Case in point:

Do you want to build links to your ecommerce product or category pages?

Most businesses find themselves mentioned in the press from time to time for one of numerous reasons, with some natural references and others coming about as a result of your PR team's efforts.

If you want your website to rank high on Google, you’ll need to incorporate all components of good SEO. One of those crucial components for ranking on the first page is link building.

There are six ways you will be able to tell whether the link is a good link or not.

The most important types of links to know are below.

You can also make sure your social media profiles are optimized and include the link back to your website in the bios.

Social Media.

But when looking at metrics, you want to consider using one or more of the following:

You won't always get a link added, but for only minimal effort, those that you do manage to land with this tactic make it worth your while.

But you need to be aware that using the wrong tactics to build links can have disastrous consequences.

So how does link building work?

One last thing to note, adding links on your own will not give you a significant competitive advantage. As with quick win tactics, a strategy based around traditional link building is likely to be one that competitors can easily copy.

Don’t expect to be an expert in link building right away. But don’t be discouraged if your link building efforts aren’t instantly successful. Each website is different, so positive results can take place at various times.

If you can analyze what a competitor is doing well with their link building strategy, then you can use that same strategy to your advantage. You can also improve their strategy by filling in missed opportunities for acquiring backlinks.

It all comes down to the goals of your campaign. However, you must understand the metrics that should be considered when setting these goals.

You would use a do-follow link if you wanted to:

To gain a true competitive advantage through links, you should adopt a strategy that will allow you to earn editorially placed links.

What Is Link Building?

Below are four proven methods for building healthy backlinks from quality websites.

Google's Matt Cutts announced the death of guest blogging in 2014, but that was concerning how the industry abused the tactic to build links from article bylines on any site that would take their content.

That is precisely why these tactics are often known as “manual link building.” But let’s get one thing straight—links you are in control of usually aren’t the highest quality.

You may also want to consider goals such as brand exposure, links, and placements on certain publications, referral traffic, and more. It is all about measuring those things that matter to you as a business.

Now for the fun part. There are many methods for proper link building, but some will prove more successful than most.

And let’s not forget that Google has been telling us for years, as part of their Webmaster Guidelines, that:

Some examples of links from users include:

2. Trustworthiness.

No-follow links are typically used when you want to link to another website but don’t want to support that site.

There are, of course, a few exceptions to the rules:

The best placements for links are in the upper body of your content.

Where you place your links is just as important as any other element of a good link as it can directly influence the visibility and performance of the link itself.

This means, you are more likely to see natural links in videos, blog posts, images, and other product listings one someone’s website.

When investigating ways to improve your rank, harnessing the power of link building can be a challenge for beginners and experienced professionals alike. However, it can be one of your most powerful tools for organic success.

You can learn more about these features by visiting our link building toolkit page.

If the answer is yes, this usually means it is from a topically related website where your audience hangs out online. If you would answer no, it is a good indication that the link isn't relevant to your business.

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