HOW TO CREATE SEO CONTENT

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Thanks in advance for your wisdom!

Now that you’ve watched the video, here’s an example of how I optimized one of my blog posts: “How to Create an Effective SEO Strategy”.

This step is all about making your content SEO-friendly.

For example, my target audience is made up of people that do marketing full-time.

(Even if your on-page SEO is PERFECT.)

What Is SEO Content?

What’s the #1 tip from today’s post that you want to try first?

Second, I added internal links to other content on my website.

First, use Google Suggest to find long tail keywords.

That’s why you want to make the first few sentences of every article and landing page on your site super, super short.

It’s time to promote your content on social media.

My target keyword for that page was “SEO Strategy”. That keyword gets 2.4k searches per month (and has a CPC of $15).

One thing to keep in mind is that SEO can take time.

The first draft alone took over 20 hours.

But I can give you a handful of quick keyword research techniques that are working great right now.

But I knew that comprehensive content had a MUCH better chance of ranking #1 in Google than a short post.

How to Write SEO Content.

And Organic traffic (using Google Analytics):

I follow this rule for every post:

In fact, our Google ranking signals study found that the top 10 results for most keywords tended to be 1,447 words in length on average:

Which makes them easy to read (and skim).

With that, let’s move on to our next step in the SEO content writing process.

Your first step is to come up with a topic for your content.

What’s cool about this technique that is you get to see keywords that people are searching for right now. Which means these terms aren’t super competitive (yet).

I also use a boosted Facebook post to get my content in front of more people.

Step #6: Share on Social Media.

That said, writing long-form content can be a competitive advantage for you.

And I can speak from firsthand experience that content marketing can help you get LOTS of organic traffic.

So if you want to learn how to write content for SEO, you’ll love today’s guide.

Step #1: Choose a Topic.

Your last step is to see how your content performed.

And here’s an example of how I used one of the strategies from the video (Broken Link Building) to get bloggers to link to my content.

PRO TIP: Depending on what industry you’re in, keyword difficulty can vary. Some may have high volumes with lower difficulty, while others may have lower volumes and higher difficulty scores. It depends on your niche!

Use infographics, checklists, templates, and other types of visual content to deliver value to your audience faster and in a more catchy way.

In the screenshot above, you can see the main keyword and its resonance with the audience, including information about backlinks.

How to Pick Additional Keywords for SEO Writing.

Alt tags provide a text alternative to an image for search engines and those using screen readers to access a web page.

Let’s say you own a foodie website and want to target users who are searching for lobster bisque recipes. Using the Intent filter, you can isolate the user you are searching for lobster bisque with informational intent in the Keyword Magic Tool:

Create topic clusters using internal links. This means that you associate the main hub page for a particular topic with a group of supporting pages to add depth to the topic. You can create a spreadsheet for each topic cluster first and then add links.

Although the H1 tag is one of the on-page SEO signals showing search engines how the page is structured, the meta title is more important for SEO purposes.

Images are often the most significant contributor to overall page size and can make pages slow and expensive to load. If you resize images to their maximum display dimensions, you'll almost always find that your site loads faster, bringing improved SEO benefits and a better user experience.

Topic Research is an excellent resource for SEO writing. It can help you take keywords you’d like to target and then provide you with ideas to help build out what content to create.

3. Add alt tags.

When you’re writing with SEO in mind, it’s tempting to take as many keywords as possible and optimize the text for all of them. However, this may lead to convoluted, disorganized content.

And the tool shows what you need in a single tab — titles of the top articles and the context for your target keyword mentioned in an article.

What is SEO, and how does it impact your writing? Writing for SEO means that your content focuses on providing users with valuable information that answers their queries. Additionally, it means optimizing for keywords and key phrases that help search engines understand your content.

Different visuals across a page can help convey information to the user better and circulate your content better.

2. Determine Search Intent and Identify the Right Format.

As the name implies, informational keywords are those used by a person looking for a specific piece of information. Some related keywords in this category include “guide,” “tutorial,” “recipe,” or question words such as “how,” “what,” or lists with “top,” “best,” “checklist” in the title. For example, “Best music festivals in 2021” is an excellent demonstration of informational intent.

What are the critical metrics to measure the success of your content?

Now that you’ve looked through and identified keywords you’re going to target, let’s dive into the next step: researching what is performing.

The meta title introduces your content to the audience. That's why it's often the primary piece of information a user uses to decide which result to tap on, especially when searching on mobile.

The meta description is what users see under the page title in Google results. It can be the perfect way to encourage a user to click on your link over your competitors’ if you write it carefully.

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