HOW TO DO AN ENTERPRISE SEO AUDIT

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

These elements and more are analyzed with our site audit services, including:

Manual analysis of the data that’s collected is required to understand which changes are a top priority and which will have the biggest impact on your site’s SEO.

A lot of elements go into an audit from the keywords you use in your copy to code, meta tags and on-page search engine optimization.

What’s a Website Audit Service?

As you’ve probably noticed, there’s a lot of overlap with a website and SEO audit. Combining the two into one large analysis allows us to correct issues on your site faster and more efficiently.

An SEO audit report helps you understand what others in your industry are doing so that you can build off of their success.

SEO is just one piece of the puzzle. To get results, you have to look at the complete picture.

A full analysis of your keywords can help an SEO expert or PPC manager:

A single, silly mistake can cause you to lose traffic and revenue. Redirect chains, which are so easy to make, can lead to an infinite loop. Plugins or a developer building a site may change your robots.txt to be “noindex,” and crawlers will never index the site.

How Long Does an SEO/Website Audit Take and What’s the Process?

The audit can determine: which content should be updated, missed keyword opportunities, which topics resonate best with your audience, and which posts are no longer relevant for an audience.

Elements of a Website Audit.

When we conduct an analysis for you, we’ll be looking at:

As SEO audit services continue to evolve, it’s important for sites to be reexamined, copy to be updated, keywords to change and new strategies be put in place to capture organic search traffic.

A “one size fits all” approach is not what we offer. Situational analysis, with a focus on your site’s and marketing’s goals, is ideal. We focus on areas that are a top priority at the start, allowing for a comprehensive SEO strategy to be planned and executed.

Technical SEO is an important part of every audit. When you own a site, pages may be removed and redirected over time. Some content or service pages, for example, may no longer be relevant, but they may bring in traffic and have a lot of links pointing to them.

Small changes can increase sales with your existing traffic quickly . One study found that 70% of businesses didn’t have a call-to-action (CTA) on their site. If your site isn’t telling visitors the steps to take next, such as what number to call or to click to buy, you’re missing out on revenue.

What’s an SEO Audit Service?

Every day, there are 3.5 billion searches completed on Google. Annually, up to 20% of searches are new and weren’t searched the year prior. When we conduct keyword research for a site, we look for keywords that:

Since only 5.7% of pages rank in the top 10 search results in the first year of publication and over 90% of pages get zero traffic from Google , you need a plan in place.

A few of the tools that are used in an SEO audit are:

Is the competitor on social media? Do they focus strongly on their SEO performance, or do they purchase their traffic?

A full link audit can also be conducted. The audit will provide insight into who is talking about your competitors and how they’ve been able to achieve their rankings. This information can help shape your marketing strategy using proven techniques that are working for others in your niche.

When you first contact us about our service, we’ll:

The keywords you target are an integral part of your SEO strategy. As part of your SEO audit, make sure that you’re targeting keywords that bring qualified leads to your site.

Your enterprise SEO audit checklist should also include checking that you’re using keywords appropriately on your site. Make sure you’re not missing out on keyword opportunities but aren’t stuffing keywords in unnaturally either.

At WebFX, we offer a full suite of digital marketing services, including enterprise SEO audits. We also provide a free SEO checker tool to help you get started with evaluating your SEO. Check out the tool or contact us to learn more.

1. Keyword targeting.

Your keywords should be terms that qualified leads search when looking for information about your industry, company, products, or services. They should also have sufficient search volume — a measure of the number of people searching a given term.

Check that every page on your site has a unique title tag that briefly and accurately describes the content of the page. Your title tag should be less than 60 characters long and contain your target keyword for the page.

At the end of the process, we’ll provide you with a full enterprise SEO audit report, which includes more details about the audit’s results and potential improvements. We can then help you implement changes if needed.

Title tags identify your page’s titles. They tell search engines and users what your page is about and are displayed prominently on search engine results pages (SERPs).

An SEO audit tool such as our SEO Checker can help you start the audit process or complete a quick audit. For a more in-depth report, invest in a professional enterprise SEO audit.

The H1 tag is the primary tag and functions similarly to the title, as it describes the main topic of your page. Your H1 will, however, appear on your page rather than on SERPs.

Headings help organize your content and describe the contents of your page.

2. Keyword use.

You can check for indexing errors with our SEO Checker and the Index Coverage report in Google Search Console.

To get started with SEO, you have to know where your site stands concerning optimization and search rankings. How can you figure that out? With an enterprise SEO audit.

At WebFX, our full audit process takes 30 to 45 days, depending on the plan. During this time, we thoroughly assess your website and provide recommendations for improvements.

The three main steps of conducting an enterprise SEO audit are:

As an enterprise website, you’ll likely be targeting mostly short-tail keywords, which are more general and contain just a few words. While these keywords are harder to rank for, they can bring in lots of qualified traffic.

What is an enterprise SEO audit?

If the issue is that Google hasn’t found your page yet, you can submit it to Google.

Once your audit is complete, you’ll have a list of what SEO tactics are working well and which areas you can improve upon.

As part of your SEO audit, make sure that Google is indexing your pages. If Google doesn’t index a page, it won’t show up in search results.

Here’s an example:

Your meta descriptions help users and search engines understand your page’s content. Google also sometimes uses them for featured snippets.

The quantity and quality of links to your site play a significant role in how well your site ranks.

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