HOW TO DO BASIC SEO OF WEBSITE

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Let’s say you go to Google because you want to find information about a specific topic, for example, ‘best tools for email marketing’. You type it in just like that or maybe you’ll just type in ‘tools for email marketing’. Immediately you get a list of results.

A positive user experience makes people want to stay and explore your website, which again indicates that your page is relevant for the keyword you chose. In fact, mobile formatting is so important that Google announced it will soon be starting with mobile-first indexing of websites.

As people increasingly use their mobile phones to access the internet, it’s a necessity to optimize your website for smart devices. If not, you’ll end up having a high bounce rate, because let’s be honest, no one wants to stay on a website that is not formatted right for your phone. Incorrect formatting could have annoying faults such as buttons that don’t work or having to scroll to the side just to see the page entirely.

Why is SEO important?

You will regularly want to do an SEO-audit to update your content. Especially since information and trends are rapidly changing and you don’t want to be penalized on search rankings because of outdated information.

Search engines are highly intelligent and can recognize keyword stuffing.

Now, let’s make one thing clear about SEO:

Keywords are vital, but are not the only component to optimizing a website. You need to focus on other important aspects to boost traffic.

www.lovelybooks.com/selfhelp/BOOKTITLE – is the page where they’ll find information about a specific book in this category.

More words do not necessarily equal higher quality, but as it indicates that the topic has been covered in-depth, it can help. As backlinko.com points out, there is a correlation between word count and ranking, as well as the depth of the article and ranking.

8. Don’t forget your mobile version!

If the post you are currently writing is related to another post you’ve already written, link it! It’s good practice to hyperlink your content to other posts and pages on your website. This will contribute to a better user experience by helping the reader further discover related content and navigate to other pages on your site, as well as helping bots in indexing and contextualizing your webpages.

This example showcases why SEO is important. Having your pages optimized for search engines helps your overall search ranking.

As long as they don’t disrupt the flow of the article, put them in! Just beware of ‘Keyword Stuffing’, which we discuss further in this post.

www.lovelybooks.com/selfhelp – can be a page where people can find all books in the selfhelp category.

7. Page speed.

This could look like this:

Your page speed is incredibly important for website ranking and it’s been used as a ranking factor by Google since 2018. People spend literally seconds on your homepage before choosing if they want to explore it further or jump off.

A fast-loading website ensures an ideal user experience. If your page takes too long to load, it will have serious consequences due to the lack of time people are willing to wait now, resulting in a higher bounce rate. Although bounce rate is not a factor which directly influences your ranking, it is tied directly to your page speed.

A keyword is essentially what people will type in when searching for something. This is why you should make sure your keyword aligns with the search intent of your target audience. It can be a short keyword like ‘digital marketing’ or a long-tail-keyword such as how to create a good digital advertising campaign’.

Search Engines index pages(!), not your website as a whole. This means that your SEO work should be done page by page.

How best to do this depends on the subfolders before the URL slug.

For example, “submit website to search engines” vs. “seo tips.”

However, as it’s impossible to distill the complexity of ranking difficulty into a 1–3 digit number, we don’t recommend relying on it entirely. We go into more detail about assessing ranking difficulty in our guide to keyword research.

Look for something you can improve on, then publish something even better. You can then plug the URL into Ahrefs’ Site Explorer, find all its backlinks from the Backlinks report, and reach out to those people.

In this case, it looks like there are quite a few links from blogging guides.

Check traffic potential.

It’s much easier to do SEO well when your website is properly set up for SEO success.

People browse the web using all kinds of devices nowadays. Make sure your content is readable across the board.

SEO helps you to rank higher, but you can’t rank higher if Google doesn’t even know your website exists in the first place.

Plugins > Add new > Run a search > Install > Activate now.

If you think the basics aren’t enough to get you ranked, think again. Most people running websites have a very limited understanding of SEO, so knowing the basics can certainly help you succeed.

If you look at the author bio, you’ll notice links to Ryan’s social profiles and website.

The first step to submitting your website to Google is to find your sitemap.

Let’s take a look at just a few link building tactics.

Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.

On-page SEO involves creating the kind of content searchers are looking for, and ‘optimizing’ it to help search engines better understand what it’s about. Most people think this is all about keyword placement. Although that’s part of it, it’s far from the most important aspect.

Use a logical URL structure.

Google will eventually find your website on their own, but there are a couple of key benefits to manually submitting your site:

Sitemaps are files that list all of the important pages on your website. You can usually find yours by typing one of these URLs into your browser:

However, if you value ease of use and support, a hosted solution like Wix or Squarespace might be a better fit. The truth is that most of the well-known hosted platforms provide more than enough SEO capabilities for most people.

If other prominent websites on the subject link to the page, that’s a good sign that the information is of high quality.

Let’s say your target keyword is “black mens jeans.”

In other words: organic search accounts for more traffic than all other sources of traffic combined.

By this stage, you should have a decent base for SEO success. But this is only the beginning. SEO is an ongoing process that’s broadly divided into four facets:

How to do SEO.

Most SEO professionals recommend a self-hosted, open-source platform like WordPress because:

The number of times this article was shared on Twitter.

Here you’ll see the websites that get the most traffic to pages about your topic:

URLs are important because they help searchers to understand the topic of a page.

TLD stands for top-level domain. It’s the part after the name like .com, .org, or .co.uk.

Many things factor into the ranking difficulty of a keyword, but the number of relevant, prominent websites linking to the top-ranking pages is arguably the most important. Google talks about this in their guide to how search works:

If you only do business in one country outside the US , your ccTLD (e.g., co.uk) will be fine.

It’s partly for this reason that we based Ahrefs’ Keyword Difficulty (KD) score on the number of linking websites to the top-ranking pages. It scores each keyword on a scale from 0–100 and is a good first port of call when trying to assess ranking difficulty.

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