HOW TO DO ON PAGE SEO IN WORDPRESS

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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This title usually gets shown elsewhere on your WordPress website. For example, the title for this post shows up on our blog archive page:

You can usually solve the issue of a lengthy title tag by removing any superfluous information. Easy ways to do this include:

If it gets highlighted green, you’re all set. If it gets highlighted red, it’s too long.

9. Install Ahrefs’ SEO plugin.

That looks OK. But it is better to nest the individual service pages under the “/services/” subfolder like this:

Alt text is important because it:

Pretty much all WordPress themes are responsive and mobile-friendly these days, so there’s not much to worry about there. What you really need to check when choosing a theme is its performance.

You can also run the theme demo through PageSpeed Insights for a better sense of its performance.

For example, you can see above that it recommends we internally link the phrase “link building tactics” in our guide to bad links to our list of link building strategies.

Here are the practices that made the list:

For a new website, it doesn’t really matter which version you choose. But if your pages are accessible at both URL versions, your best bet is to use the version with the most backlinks.

14. Add alt text to images.

You can add internal links to posts and pages in WordPress using the WYSIWYG editor. Just highlight the text you want to use as the anchor, hit the “Insert/edit link” button, and paste in the URL of another page or post on your website.

To see which version this is, plug them both into Ahrefs’ Batch Analysis tool and check their referring domains.

Sitemaps list the important posts and pages on your site to help search engines discover them. Yoast SEO creates a sitemap for you, but you need to make sure the option is turned on.

If you’re struggling to write something that fits the bill, take inspiration from the SERP titles of the top-ranking pages for your target keyword, as these are often the same or similar to the page title. You can do that in Google, but it’s better to use our free SERP checker for more accurate, non-personalized results:

You can do this in Settings > Discussion > Comment must be manually approved :

15. Write a compelling title tag.

Here’s what caching does in a nutshell:

Changing the preferred version can cause technical issues if your site has already been up and running for a while. If you’ve any concerns, it’s worth enlisting the help of a developer to make sure everything goes smoothly.

Here, it recommends that we update a post that no longer ranks. If we hit the suggestion caret, it gives advice on how to do that:

Every page and post in WordPress needs a title, which you set here:

That’s easy to do in WordPress. Just use the “Parent” dropdown on the page editor and choose the “Services” page.

If you do have the budget for a paid plan, it’s also worth hitting the option to bulk optimize the images already uploaded to WordPress.

This is why we recommend everyone to start using Akismet. It is one of the two plugins that come pre-installed with every WordPress site, and it helps you combat comment spam.

You can do this by going to Settings » Reading and select summary.

AIOSEO is the original WordPress SEO plugin that’s used on over 3 million websites. In this tutorial we’ll be using AIOSEO for screenshots and examples.

All this information helps you understand what’s working on your site and what’s not. You can then plan your content strategy accordingly.

You should make it a habit to interlink your own posts whenever possible. If you have multiple authors, then create a pre-publish blog post checklist that requires them to interlink at least 3 other blog posts.

Make Internal Linking a Habit.

When it comes to choosing the best WordPress SEO plugin, you will most likely narrow your choices down to the two most popular solutions: All in One SEO (AIOSEO) or Yoast SEO.

If your website is not appearing in search results, then the first thing you need to do is to make sure that this option is unchecked.

However, sometimes this option can get checked accidentally and it makes your website unavailable to search engines.

The good news is that it’s not that difficult to keep your WordPress site safe — see the step by step instructions in our ultimate WordPress security guide.

However if you want even better results, then you need to follow the WordPress SEO best practices below.

Click on the submit button to save your changes.

Despite what someone else might say, from a SEO standpoint there’s no advantage to using one or another.

Comments can be a strong indication of user engagement on your website. Engaged users mean more links back to your site, more traffic, and improved SEO.

On the other hand, tags are more specific keywords that describe the contents of an individual post. For example, a blog post filed under the food category can have tags like salad, breakfast, pancakes, etc. Think of these as indexes section in a textbook.

All top WordPress hosting companies offer free SSL certificates with Let’s Encrypt. See our guide on how to get a free SSL certificate for your website for more details.

Speed and Security for WordPress SEO.

WordPress comes with a built-in option to hide your website from search engines. The purpose of this option is to give you time to work on your website before it’s ready to go public.

Simply log in to the admin area of your WordPress site and visit Settings » Reading page.

This will help you boost your pageviews, increases the time users spend on your site, and ultimately will improve the SEO score of your individual blog posts and pages.

Note: If your website has been running for more than 6 months, then please don’t change your permalink structure unless you’re using the numbers option. If you’re using Day and Name or Month and Name, continue using that.

Here’s how to prevent your site from losing search engine traffic due to slow performance or lax security.

Speed and Security for WordPress SEO.

These aren’t too technical and most won’t even require you to touch any code. But they will make a big difference if you follow them.

The Best WordPress SEO plugin.

We have compiled a list of best WordPress SEO plugins and tools that you should use to boost your SEO. If you’re ready to try some more advanced techniques, you can also check out our archive of WordPress SEO articles.

By changing your permalink structure on an established site, you will lose all of your social media share count and run the risk of losing your existing SEO ranking.

Using SEO friendly permalink structure improves your chances of getting better positions in search results.

Because user experience is so important, search engines like Google prioritize faster websites in their results. In other words, faster websites rank higher in Google.

The Best WordPress SEO Plugin.

Research shows that in the internet age, the average human attention span is shorter than that of a goldfish.

Once you have added your website to Google Search Console, click on the Sitemap from the left menu and then paste the last part of the sitemap URL.

SEO friendly URLs contain words that clearly explain the content of the page, and they’re easy to read by both humans and search engines.

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