HOW TO DO SEO FOR MY SITE

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Use long-tail keyword themes that drive fewer searches and are typically more specific — such as “how to get red wine out of carpet” or “ex9116 exalt 18v battery charger” — in blog posts, FAQ pages, and product pages.

You can’t optimize what you don’t measure. SEO requires a basic understanding of Google Analytics (or equivalent) to know which pages to optimize and which are performing strongly.

Social media enables you to connect with your audience. Nurturing those relationships increases the exposure of your content and, thus, the likelihood that some will blog about it or link to it.

5. Optimize Your Site.

The best keyword tools offer a demand score for each theme. Google Keyword Planner is the free, go-to keyword research tool, though you’ll need an active Google Ads campaign to access the most useful data.

Google Ads Keyword Planner is a free research tool. You’ll need an active Google Ads campaign to access it, however.

Consumer-facing businesses will likely find the most value in Facebook and Twitter. B2B companies usually focus on Twitter and LinkedIn, with Facebook in the mix as well.

Link equity is the quantity of high-quality, topically-relevant sites that link to yours. Link equity and contextual relevance are the top two organic ranking factors. Combined, link acquisition and content marketing increase your link equity naturally.

Twitter is a popular vehicle to ask the SEO community for advice. Make sure to include a hashtag such as #seo, #seoquestion to increase your chances of being seen by someone who can help.

With your keyword map in-hand, the next step is implementing on-page SEO, including:

Content marketing for SEO involves creating, say, articles, videos, and podcasts that people want to share and link to. As the number of people exposed to the content increases, so does the potential for links.

9. Understand Analytics.

Create a spreadsheet of all critical pages in your site’s navigation and map unique primary and secondary keywords to each. Create new pages for unassigned high-value keywords.

Focus on the relevance of the textual elements of each page — the title tags, meta descriptions, headings, body content — to the keyword themes that searchers use.

Do your title tags make sense? Can you make them more specific or relevant? For example, adding “shoes” to the title tag above could be a common-sense tweak: “Women’s Shoes – [Your Site].”

Search engine optimization takes time and money. If you’re short on time but have the money, an agency or consultant is an option. If you’re short on money, use these do-it-yourself tips to boost your site’s organic rankings.

Link acquisition, on the other hand, involves:

8. Build Your Social Media Network.

“Content” does not need to be only text. Use illustrations, product photos, how-to videos, or any other content that helps shoppers. Delivering value is vital. If the content doesn’t fill a need or engage your customers and prospects, you’ve wasted your time and theirs.

Google advises site owners to build compelling websites that users want to tell their friends about. This content-engagement approach to SEO is Google’s answer to, “How do I get more links ethically?”

The keyword research in step 2, above, comes in handy as it provides an idea of the most influential and best-ranking sites to approach.

Most other quantitative keyword tools require a paid subscription. But some still suggest keywords, for free, without providing data on popularity.

Knowing what consumers want and the search phrases they use, map keywords to each page on your site.

Identify your organic-search competitors — not necessarily the sites that sell exact products and services, but also informational sites and massive retailers that compete for the same phrases. Wikipedia, Vogue magazine, and Walmart are your competitors if they’re taking up room on the search results page. Ask yourself:

Your page speed is incredibly important for website ranking and it’s been used as a ranking factor by Google since 2018. People spend literally seconds on your homepage before choosing if they want to explore it further or jump off.

As mentioned before, search engine bots crawl all of the pages on your site to fully understand the topic of your site and index them correctly. Use clear and meaningful words in your URL. For example, if you have an online book store, structure your pages with the permalinks to show people what they are accessing and to help contextualize the overall information. It makes the hierarchy clear to search engines and helps SEO.

Go over older pages and sites, evaluate the content and check if it’s all optimized correctly. If your content has no purpose anymore, not optimized as required it will more likely hurt your ranking.

The same rule applies for pages for specific holidays, like Black Friday. It happens annually and you’ll want to reuse this page for the coming years.

As long as they don’t disrupt the flow of the article, put them in! Just beware of ‘Keyword Stuffing’, which we discuss further in this post.

7. Page speed.

From a readability perspective, images are very important. They help visualize your content and help make it more understandable to readers. But they are also important for SEO, as they help your website to be crawled. An image can’t be crawled, but what can be crawled and indexed is the image ALT-text, in other words, the image description.

Have you ever noticed the images that appear on top of your search results? They are also a great way to lead people to your website, and consequently indicate that your website and your images are relevant to the search topic. Compressing your images is also an important factor. Website speed is crucial to SEO and the image size and format can play a big role in that. So make sure to optimize your images correctly. You can easily do so by using image compression tools.

Did you know that around 64% of organic traffic comes from search? Only ca. 10% comes from social media. To successfully build a digital marketing strategy, you have to master search engines.

Each page or blog post has different relevant keywords. For this article, the keyword is ‘SEO for Beginners’. That’s probably the term you searched and ended up here!

A permalink is the URL you see when you access a webpage. Permalinks say a lot about the overall structure of your website, they shouldn’t be too long and at the same time, clearly describe what the webpage is about. For the reader and also for the bot crawling your website.

Did you ever go to the second or third results page? Probably not and if yes, not that often.

You can do it organically – by sharing them on your social media channels and through a newsletter. Or with paid advertising. Both are important for your marketing strategy and should be done at some point.

The previous section already gives us an idea about the importance of SEO. To further understand, think about your own search habits.

Keywords play an important role in SEO. A keyword indicates the main topic of your article and it’s what makes it possible for people to find your article once they make an online search for a topic of interest.

As people increasingly use their mobile phones to access the internet, it’s a necessity to optimize your website for smart devices. If not, you’ll end up having a high bounce rate, because let’s be honest, no one wants to stay on a website that is not formatted right for your phone. Incorrect formatting could have annoying faults such as buttons that don’t work or having to scroll to the side just to see the page entirely.

3. Include SEO in Permalinks.

www.lovelybooks.com/selfhelp – can be a page where people can find all books in the selfhelp category.

Your goal is to be on the first page (even better: within the first few listings) of the search your customers are making so that you see increased traffic to your site.

www.lovelybooks.com/selfhelp/BOOKTITLE – is the page where they’ll find information about a specific book in this category.

A fast-loading website ensures an ideal user experience. If your page takes too long to load, it will have serious consequences due to the lack of time people are willing to wait now, resulting in a higher bounce rate. Although bounce rate is not a factor which directly influences your ranking, it is tied directly to your page speed.

More words do not necessarily equal higher quality, but as it indicates that the topic has been covered in-depth, it can help. As backlinko.com points out, there is a correlation between word count and ranking, as well as the depth of the article and ranking.

Let’s look further at some strategic ways to optimize your website.

A positive user experience makes people want to stay and explore your website, which again indicates that your page is relevant for the keyword you chose. In fact, mobile formatting is so important that Google announced it will soon be starting with mobile-first indexing of websites.

10. Update your pages and content.

You will regularly want to do an SEO-audit to update your content. Especially since information and trends are rapidly changing and you don’t want to be penalized on search rankings because of outdated information.

Of course, you should write content that engages readers. Make sure to cover your topic in full and don’t leave out information that might be important. It’s essential that you give your audience an overview of the desired topic and answers catering to their needs.

This SEO for beginners guide will introduce you to the concept of search engine optimization and explain how to optimize your website to increase traffic.

Now, let’s make one thing clear about SEO:

Let’s look at 10 essential SEO for beginners tips that you can use to improve your website right now.

Search engines are highly intelligent and can recognize keyword stuffing.

This is where search engine optimization comes into play. SEO refers to the process of making your site better for search engines. It’s about optimizing websites so that search engines understand relevance value and rank it accordingly on search.

SEO is continuous work, but with time and experience, you will move from an SEO for beginners guide to a more advanced position. Consistently publishing relevant posts on your blog (fresh content) is one of the best ways to improve your ranking on search engines. Once you’ve written awesome content, promote your posts to reach an even further audience.

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