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And the same applies to media pages and other post formats that WordPress uses. Usually, you don’t want these to be indexed by Google, and you can add ‘noindex’ tags straight within Yoast.
Please note , a plugin won’t optimize your site for you; it just makes it easier for you to do so and to adhere to best practices.
But what about other things which you can do to improve your site’s performance and help it to rank above your competitors? Here are a number of advanced WordPress SEO tactics for you to use.
The platform has many features that adhere to SEO best practices to make your life easier, meaning you can focus your efforts on the tasks which make a real difference to your rankings and organic visibility.
If you follow the above tips and advice, you will find that you can master the basics of WordPress SEO pretty quickly. Think of these steps as a checklist for every page and post you create, and you will struggle to go wrong.
18. Noindex Tag Pages & Other Low-value Content.
Once you are there, search for the plugin which you want to install and hit ‘install now.’
There is no arguing that WordPress is one of the most SEO-friendly CMS’ out there, and that is one of the reasons why it is so popular. Not only is it user-friendly, but it is easy to implement a whole host of SEO tactics using just a small number of fantastic plugins.
While many themes claim to be SEO-friendly, it is not uncommon for themes to come bundled with scripts and plugins that you will not use, and that will slow your site’s performance down. Before installing a theme, run its demo through Google’s web.dev tool to get insights on potential performance and SEO issues.
Here, you will see a checkbox right at the bottom of the page:
Make sure you select ‘no’ for any taxonomies, content types, or archives (found in another tab), which you don’t want Google to index.
To put it simply, by adding context to your pages, you are making it more likely that you not only rank higher but also get clicks when your page receives impressions.
If you need to rename images after they have been uploaded, here is how.
Once it is installed, you need to activate the plugin. We will be installing additional plugins as we work through our top WordPress SEO tips. To see other ways to install a WP plugin, visit this guide.
As a side note to this, you need to make sure you have an SSL certificate in place and run your website use HTTPS. If you haven’t got a certificate installed, speak with your hosting provider or developer or explore the free Let’s Encrypt solution. You can learn how to set up with WordPress here.
Whether you are starting to optimize your site from scratch or are creating new content, knowing the keywords you are trying to rank the page for is essential.
3. Install a Free WordPress SEO Plugin.
You should regularly be updating your evergreen content to ensure it is always current and relevant, but a question that is often asked is whether you should be changing the original publishing date of your pages and posts, removing dates all together or something else.
Site speed has a direct impact on your WordPress site’s SEO performance, and both poor uptime and security vulnerabilities can result in site quality issues. Don’t be tempted to go for the cheapest option, as you are more likely to suffer from performance issues.
While WordPress undoubtedly offers strong performance almost out of the box, there are improvements to site speed that almost all sites can make, especially when we consider that a site’s speed is a strong ranking factor.
For many, it is because:
WordPress on its own isn’t a replacement for a solid SEO strategy, and while there is no denying that the CMS saves you time and helps you to adhere to best practices without experience, you need to understand that you need to put in the effort to rank your website on Google.
If your H1 is the book’s title, the H2s are chapters, with subsequent tags acting as sub-headings. Page headings are a great place to include your page’s main keyword and variants but don’t over-do this and never force the inclusion of a keyword somewhere that it doesn’t naturally fit.
But that doesn’t mean that simply launching a WordPress website is enough to rank at the top of the search engines. You still need to understand the right SEO tactics to use and how to implement these, but the good news is that WordPress makes this easy to do and makes it easier for beginners to grow their traffic from Google.
Advanced WordPress SEO Tips: Take Your Site Performance To The Next Level.
Before you learn how to properly optimize your WordPress site and start to increase your organic traffic, there are a few basics that you need to make sure you have covered to be confident that you are working with a solid build.
It is important that you spend some time analyzing the content which already ranks for the terms you are trying to target. Without understanding what is already ranking, you will start creating content blindly — why create content that won't work?
Example : One recipe my tag parmesan cheese, pasta, and butter.
To learn how to use SEMrush to carry out keyword research in more detail, take a look at this guide.
When using images in your content, make sure you are adding alt text to each of them. Not only are alt tags a principle of web accessibility to aid visually impaired users with screen readers, but they help to give context and a description of images to search engines.
Another proven way to improve your site’s speed and performance is to optimize your images, as these are one of the most common things which contribute to slow speed.
You need to make sure you are hosting your site with a reliable provider — site speed, uptime, and security are all key reasons to think carefully about who you will use as your host.
Head to: SEO > Search Appearance > Taxonomies.
Start with Content Types :
The good thing about Yoast is that it basically works right out the box and doesn’t require any difficult configuration. For the most part, you’re good with factory settings.
Granted, this might not sound that intuitive when talking about essential SEO settings, but we think this is an absolutely crucial SEO tactic. Good content alone is not enough to propel your site to the top of Google, but goes a long-long way. Google has become pretty good at determining what constitutes good content.
You can fine-tune permalinks under the post title. If you don’t see a permalink, make sure to save a draft, it should pop up after the page reloads.
The main SEO benefit of this way of organizing content is that WordPress creates separate archive pages for your categories and tags. If you create a good category and tag structure, those automatic category and tag archive pages become valuable resources on their own.
5. Set your categories and tags correctly.
As before, don’t go overboard, that’s one of the main rules of SEO. Updating your site ten times a day with similar content will just lower your rank. If you have the option to post unique and valuable content 3-4 times a day, by all means do so. Otherwise a site updated once a week with an extremely good article is way more valuable that one updated every day with fluff.
Make sure you have all options enabled for both your posts and pages.
Next, Media . Just one thing there:
In case you’re not sure what this is about; here’s the permalink for this very post, the underlined part, “essential SEO settings WordPress”:
WordPress uses categories and tags to help you organize the content on your blog.
In this post, I’ll explore 11 essential SEO settings every new blog should consider. This is your intro to WordPress blog SEO!
The general idea with categories and tags is to:
If you want to see what this looks like in practice, just hop over to the WordPress tutorials category on this blog.
Head on over to Settings / Reading and look for the “Search Engine Visibility” setting. Make sure it is switched off and everything will be dandy!
The problem with that is two-fold:
4. Optimize your site for speed.
Website speed is a crucial factor. Google takes it into account as well. Moreover, site speed has a number of other effects which will add together to grind all your efforts to a halt.
To make this a bit more clear, consider the following example:
However, by default, your blog doesn’t allow you to set permalinks in this custom way. To enable pretty permalinks, go to your WordPress dashboard → Settings → Permalinks . Select the structure labeled “Post name” , like so:
If you’re blogging about the hottest topic of them all – food(!), here’s how you might organize three example blog posts:
Managing your media properly is a great way to get an SEO edge, thus making it one of the essential SEO settings. Many website owners overlook image captions, alt text and file names. All of these are important and can be added so easily. The reason they are often skipped is that images are added after the post has been written. It took the author three hours to write the post, adding bits of text to 20 images is soooo tiring and will add another 20 minutes of work.
Here’s what you can do:
Enable the option to have the attachment URLs redirected to the attachments themselves.
2. Fine-tune permalinks.
Go to SEO → General → Webmaster Tools . Provide your verification code for Google Search Console. Follow the highlighted link to get your code:
Generally speaking, if your blog features a lot of categories and tags then you should choose to show them in search results. If you have only a few categories or just one category then disable it from search. This helps you avoid the issue of duplicate content – an important factor for your basic WordPress blog SEO.
Write naturally, but be smart. If you have a good opportunity to drop in a keyword or two do so, but don’t go overboard. It might be an essential SEO setting, but too much of it and you’ve done more harm than good.
Just launched your blog? WordPress has a built-in setting that – if turned on – discourages search engines from looking at your site. This can be useful for development or private sites, but should always be switched off otherwise.
Go to SEO → Search Appearance and go through the individual tabs.
At this point, you can assign custom permalinks to each of your blog posts and pages. Furthermore, WordPress will predict what the best permalink for any given post is and assign it automatically.
If you’re writing about “motorcycling helmet cleaners” you’ll probably want to put that phrase in your article a couple of times, but don’t overdo it. Just because you have your key phrase eight times in a paragraph won’t do anything to budge your ranking – on the contrary, it may send you further down.
Why? – you ask. Your site’s content is its most important asset, but it’s useless if it doesn’t attract visitors! SEO – search engine optimization – is a tool every website owner should use to make sure their content is optimized for search engine consumption, which will bring in more and more visitors.