HOW TO GIVE KEYWORDS IN SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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(I cover this idea more in-depth in my article on internal vs external links.)

As you can see, I’m optimizing the internal link anchors for the keyword phrase but adding enough variations so it’s not overoptimized with an exact match phrase.

Using descriptive anchor text in your global navigation menu means that every page on your website has keyword-rich links pointing to those pages.

The title attribute specifies extra information about the HTML element that it’s attached to. It’s also the tooltip text that pops up when you hover your mouse over the element.

Are you trying to figure out how to add keywords to a website for SEO?

Link Anchor Text.

Another example would be a page that you want to rank for the keyword, “digital marketing services in Texas”. In this instance, I would just make the navigation menu anchor text read, “digital marketing services”.

The goal here was to provide a comprehensive answer to the question, “Where do keywords go in a website?”

Additionally, having a good marketing message or a brief snippet of what the webpage is about along with your target keyword can help influence the number of people who click on your search results entry. And that’s what really matters here.

Therefore, the meta keywords tag is completely ignored by Google, and many SEOs leave this field blank. However, some of the other search engines may pay a little bit of value on this HTML location, so you can choose to include your keyword here if you’d like.

To get the most value out of the meta title, it’s important to put your keywords at the beginning of this field; not towards the end. Position matters a lot here. The closer your keywords are to the beginning of the meta title, the more relevant it is seen by the search engines.

Does that seem unbelievable?

However, the golden rule here is this: never repeat your link anchor text more than 50% of the time. You want to vary your anchor text so it doesn’t send a red flag to Google and potentially get your website penalized. report this ad.

Now, similar to my last tip, you don’t want to stuff your keywords into the navigation menu. The best method here is to use a partial match keyword phrase. That way you’re not overoptimizing for the keyword.

Similar to my last tip on using keywords in the DIV tag, the website Addicting Games is also using this SEO strategy in the HTML. Just look at at the image below to see how it’s being used.

Check out this popular site called “Addicting Games” which ranks in the top 3 on Google for the super-tough keyword “games”. Look at how this website is using this DIV strategy to optimize its website for that keyword.

Navigation Menu.

Take a look at the image below to see how I did just that for the meta title for this page.

A meta title acts as a name tag for a webpage and is what first appears in the search engine results page for a user to click on. Therefore, search engines like Google, Yahoo, and Bing put a lot of SEO value on this HTML meta field.

What’s nice about the title attribute is that it is part of the Global Attributes in HTML, and can be used on any HTML element.

And any time you link from one page on your site to another, you’re creating a good opportunity for adding keywords that you want the target page to rank for.

The strategy I follow for success is to rotate through the target keywords I want a page to rank for, that way I’m never over-optimizing by using the same keyword too many times. I also add in additional works to the link anchor text so each instance is not an exact match phrase.

By the end of this page, you’ll know everything there is about on-page keyword optimization so you can do a better job at writing and ranking your content.

In fact, if you do a CTRL + F on your keyboard and look for my main keyword phrase, “how to add keywords to a website for SEO”, you’ll find it used five times in the body paragraph content as I explained above.

HTML Title Attribute.

Header tags consist of H1 to H6 elements. But for SEO purposes, only the H1 to H4 tags are what matter the most for on-page search engine optimization. The experts at Page Optimizer Pro verified the importance of keyword presence in these areas.

Table of Contents.

Plus, if a page gets a lot of internal links, then this can send a signal to Google that the page is an important piece of content on your site. More links equal higher SEO value.

Here’s an example of keyword-optimized link anchor text: how many keywords per page.

And the URL is one of the top HTML locations for where keywords can go in a website for better SEO rankings.

The meta keywords tag is not used by the major search engines anymore, but many on-page SEO plugins still include it.

The most common way to use a <div> tag is to add a CSS class or id attribute to it. However, it can also be used in a secret way for how to add keywords to website HTML.

And the best way to do that is to include as many of these phrases as possible in the meta title without repeating words.

Here are some ways to see whether your keyword strategy is having an impact over time:

To start, create a list of keywords people might be searching for to find sites like yours. Don’t hold back at this stage; you’ll refine the list in the next step.

Use the list that you created in Step 1 to figure out which keywords to prioritize. Usually, you’re looking for keywords that are:

For best results:

To get started, think about the keyword, and consider:

Step 4 – Track results.

While Squarespace has many built-in features that optimize your site for search engines, the words you use in your site content have a big impact on how easily people can find you online. To rank well in search results, it’s important to include keywords (text) on your site that matches the search terms people use to find sites like yours. Using those keywords strategically helps search engines see your site as relevant to the people looking for those search terms.

If you don’t have anywhere on your site that directly relates to a keyword or phrase you want to rank for, you can use it as inspiration for adding more content.

It may take time for these changes to your site to have an effect on your search engine ranking. Keyword optimization is a long-term, ongoing process, and ranking depends on many factors, including how visitors interact with your site.

Keywords fall into two categories:

It may take time for these changes to your site to have an effect on your search engine ranking.

Your keyword strategy should be an ongoing and ever-evolving project. As time passes, continue to check your rankings, replace low-performing keywords, update your content, and track your competitors and visitor activity to ensure your site stays relevant.

Search engines look at where keywords appear on your site, and they prioritize some areas over others. Here are good places to add your keywords, in order of importance:

Here are some things to consider:

These areas don’t affect search engine ranking, but do help in other ways:

Step 1 – Brainstorm a list.

This guide offers tips for making and refining a list of keywords to highlight in your site’s content.

Paid search is when you create ads that appear in search results. In Google, for example, these appear at the top of search results for specific keywords, with a label to show that it’s an ad.

Here are some things to keep in mind:

Although these can certainly drive traffic to your site, they don’t contribute to your site’s SEO. Even if you’re doing a paid search campaign, it’s a good idea to optimize your site so your organic ranking performs well.

If your site is already established, use these built-in tools to see the keywords your visitors already use:

SEO strategy falls outside of the scope of Squarespace Customer Support because search engine technology frequently changes and everyone’s marketing needs are unique. While we’re unable to provide specific SEO advice through email and live chat, there are other ways you can get more SEO help:

Step 2 – Refine the list.

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