HOW TO HIRE AN SEO COMPANY

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Those suggestions should be based on data collected during the audit, and be targeted toward providing a better experience for human visitors (not just search engines).

It’s a good sign if they ask you questions like:

For example, they should be focused on helping a business overall by improving how they appear in search results. Being focused too much on rankings and where a site appears in search results is a red flag, Google says.

The mark of a good practitioner, Google says, is their ability to help make SEO an integral part of general business operations.

The benefit of hiring an SEO, Google explains, is the potential to improve a site while saving time compared to doing in on your own.

Step Three: Technical Audit.

Google shared a three-step guide on hiring an SEO for businesses who may be doing so for the first time.

Here’s more about each of those steps.

When interviewing an SEO to work on your site, Google recommends listening to make sure they’re focused on the right things.

While speaking with past clients, make sure the SEO was focused on their long term plans and not just quick fixes.

Another red flag is unrealistic guarantees of ranking first in Google, as no one can promise that.

Google warns businesses, however, that hiring an SEO also comes with the risk of damaging a site as well as its reputation.

After checking references and narrowing down your candidates, it’s time to request a technical audit. The SEO should come back with a prioritized list of what should be improved to make a site more search-friendly.

Before any work is started, it’s important to work with the SEO and agree upon goals, metrics, and how results will be tracked.

Lastly, Google provides a few bits of advice on what to do after you’ve hired an SEO.

This advice was provided in the latest episode of Google’s Search for Beginners series on YouTube, which is an extended version of the advice provided in the previous episode.

Step One: The Interview.

With that said, Google provides a three-step process to vetting an SEO before hiring them which consists of:

The second step of the hiring process, as recommended by Google, is a reference check of past clients.

When checking references, Google advises asking questions to gauge how useful the SEO’s guidance was. One of the major things Google points out is asking whether or not the SEO’s results were sustainable.

The SEO should be able to estimate the overall investment required by the business, and the positive impact that will be achieved as a result.

Consider it a red flag if you’re interviewing an SEO and they’re not interesting in your business from a holistic standpoint. If that’s the case, then Google recommends finding someone else for the job.

Google emphasizes that you should know what you’re going to get out of working together from the very beginning.

Step Two: Check References.

Before you buy an SEO package, it’s helpful to learn the SEO basics so you can properly vet your SEO prospects. If you have an existing in-house marketing department, you might have a decent grasp on digital marketing.

Leah Pickard. ABWE.

Keep reading to discover how to hire SEO experts like a pro.

1. What sets you apart from other SEO experts?

As SEO experts build a campaign, they use tools to diagnose your site’s condition, your backlinking practices, your competitors’ success, and more. The tools your SEO specialists select can impact the overall success of your strategy.

Especially during keyword research and determining search intent, you want them to pinpoint the wants and needs of an audience — just like they’ll appeal to your desire for better rankings and more visibility.

Their answer can give you an initial taste on their depth of SEO knowledge. Depending on how they explain their link building practices and content optimization, you can gauge their skill level and familiarity with current search engine practices.

Offer the SEO experts a practical example and let them respond with their tips and tricks for better site performance. Contextual scenarios can help you observe their real-world capabilities.

Cheap SEO services throw up plenty of warning signals because executing strong SEO practices isn’t easy. From thorough content creation to HTML tag optimization, SEO optimization is an in-depth project for marketers.

They might communicate that they think any ranking on the first SERP is ideal, or they could shoot definitively for the #1 position. They may only look at the generated revenue for a check-in place — or it could be a combination of many KPIs.

7. How frequently do you send out reports?

If the SEO pricing is eerily low, they might participate in low-grade tactics like obtaining substandard links. Just like SEO is an investment of time and well-crafted content, it’s also an investment of funds.

No matter your level of SEO know-how, you can arm yourself with these 12 pivotal questions to pick qualified SEO experts and add SEO to your marketing repertoire.

Pricing typically changes based on the thoroughness of the packages, but sometimes the rate is hourly.

While it’s not necessary to learn the ins and outs of SEO yourself, you can still stay aware of the impacts that technical SEO has on your site for your visitors. If your SEO experts have an educational air as they work with you, you can take in their reasoning for modifications and remain confident in your growth.

2. Can you give a summary of your SEO process?

So, what’s the best way to hire SEO experts? Finding out what they can bring to the table is your first step to earning the premiere spot on search engine results pages (SERPs).

Watch out for anything that resembles the following black hat practices as SEO experts explain their process and knowledge of current trends:

Any SEO company that’s been around the block should be able to refer you to a number of case studies or testimonials to display their past work. If they can provide you with success stories, you have a decent idea of their proficiency.

The marketing SEO specialist you’re communicating with should be able to give you a general time estimate for your campaign to take off. While they shouldn’t be able to nail down an exact date for specific marketing goals — because search engines are constantly updating — they can base their estimate on past campaigns they’ve worked on that are similar to yours.

One exceptional source, Google Webmaster Guidelines, is a credible place to learn about acceptable SEO, which you can ask your prospective SEO experts about. Since Google is search engine royalty, it’s no surprise that they lead the Internet marketers in SEO best practices and updates. Google is also incredibly secretive about their ranking factors, so SEO specialists pore over what they can get their hands on from Google.

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