HOW TO IMPLEMENT LOCAL SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Ahrefs helps with backlink checking, which is important as these links (which are directed toward your website) serve as an indicator of website authority.

If you have more than one brick and mortar location, create location pages. Location pages provide readers with your name, address, phone number, store hours, unique store descriptions, parking/transit information, promotions, and testimonials from happy customers.

Now that we’ve covered how to optimize your business for local SEO, let’s explore some useful tools you can leverage to improve your ranking in the areas where it matters most.

Also, being a guest blogger can help attract links. Talk to and about (positively, of course!) other people in your industry, and act as a resource provider for the community. If you’re an active participant in community conversations, the buzz around you grows in the form of inbound links, social media growth, and media coverage.

Discrepancies like misspellings, abbreviations, lack of suite number or wrong phone number can be problematic.

3. Moz Local.

Start with your own personal network, which may include the Chamber of Commerce, business improvement districts, licensing bureaus, trade associations, resellers, vendors, and/or manufacturers and other affiliates.

Don’t just do this for the SEO, either. By having reviews and keeping your contact information and operating hours up-to-date, you’re improving the experience for potential customers to find you. Finding current information is important to consumers, now more than ever, due to 2020’s disruption in consumer shopping behavior and business operation.

To ensure you’re optimized for Google My Business, you’ll want to:

BrightLocal is a comprehensive SEO tool suite specifically built for local business marketing needs.

Consider sponsoring a webinar or meet-up, hosting a community event, promoting something local you love, and building relationships with prominent people and influencers. Additionally, learn to feel comfortable reaching out to partners to see if they can feature you on their partner directory.

Every time you write a piece of content, you need to optimize the content for search engines by using high-volume keywords in the URL, title, header, meta description, and body. If you’re having trouble coming up with geo-targeted content, consider highlighting customer success stories and case studies.

BuzzStream facilitates earning local backlinks, which helps you identify and build relationships with local influencers by researching influencers, tracking conversations, and providing reporting insights into your outreach campaigns, team performance, and link placements.

For example, if you’re a local security company and you’re trying to attract businesses that are new to the area, create a helpful resource to get these businesses well-acquainted with your city. A map of local service providers or a calendar of city-wide events could both provide value for your persona and contain highly relevant on-page local signals.

Now that you’ve carved out a beautiful Google My Business page, share the page on social media, further aligning social and search.

Local SEO (Search Engine Optimization) is the process of improving search engine visibility for local businesses, primarily those with brick-and-mortar locations. By following local SEO best practices, businesses can improve organic traffic from searches performed by customers in nearby areas.

8. Add location pages to your website.

It’s also important you avoid duplicating content across multiple location pages. For single location businesses, create a locally descriptive About Us page. You’ll get big time bonus points if you add a Google Map to your website on your respective location page(s).

Google continues to get smarter, which means content creators are now able to truly write for users, not search engines. But while writing about general topics will attract a wide crowd, sometimes it’s more important to hone your focus and write about local or industry news to attract a local audience.

Once you have the fundamentals down, it may be tempting to put your foot on the brake. However, SEO is an ongoing and intuitive process. Instead of stopping there or simply making changes and seeing what sticks, it helps to perform a comprehensive audit to see where your website stands and what you need to work on to achieve your goals. A local SEO audit may include the following:

The tool can help you generate and monitor reviews on local sites, understand your local search performance, and analyze nearby competitors.

Some of the most common ways people will use your site in a mobile environment is to look up reviews, find directions to your location, and search for contact information. In fact, “near me” searches on mobile have increased 250% since 2017 (Think With Google).

Why does internal linking matter? It does the following:

Be the local authority for your industry by promoting local industry gatherings, news, employees, and other educational content on your blog. Think of top-of-the-funnel content that goes beyond what your business sells.

Local SEO Tools.

Local SEO is an important part of any SEO strategy for local businesses. If you have a storefront or service area, local SEO will help your audience find you when they search online.

Ahrefs also offers competitor analysis, keyword research, and insight into the anchor text other websites use when backlinking to your site.

You’ve got to make it easy for people and search engines to find you. To do this, set up your NAP, which stands for name, address, and phone number (with area code). This should be included as crawlable HTML text on your site.

Google My Business has become the creme de la creme of local search — since Google understandably feels most comfortable sharing content it can support and verify, Google My Business is their tool to help your business meet Google’s needs.

Local search and mobile search go hand in hand (61% of all Google searches are performed on mobile).

For United States companies, these four map data aggregators provide a large amount of the map data for Apple, Yelp, Bing, Google, Trip Advisor, and more.

If Google can’t determine which information about your business is correct, it may not show your business at all in search results.

To learn more about using Google My Business, check out our full post here.

However, it’s also crucial to monitor and respond to all your reviews, especially if you operate in a local area. These reviews — and how you handle them — directly impact your brand image.

To conquer Google Assistant, businesses can apply their usual local SEO solutions and optimize their content for rankings within the Local Pack, especially by adapting it to more natural language for the spoken search queries.

If you haven’t done so already, now is the time to open Semrush's Keyword Overview Tool and perform a detailed local keyword search. The tool will provide you with all the insights you need at this stage: which keywords are more relevant to your business, their estimated value, and the current competition to rank for them.

The advice here is to make good use of structured data. Consult the Keyword Magic Tool to discover and target long-tail keywords and make your content sound as natural as possible.

Consider queries with a geographical qualifier, like “hotels in New York,” local SEO solutions allow you to take advantage of opportunities resulting from these types of local searches.

No. 7: Interact with Your Customers Online.

Take full advantage of the Listing Management Tool to check your online reviews in the Reviews tab.

Voice Search is another topic that's been previously discussed in-depth and represents a valuable opportunity for local SEO. As this is still a fairly recent technology, the competition might not be as high.

Your posting schedule needs to encourage customers to interact with your page, so go ahead and ask your followers for questions and feedback, host contests and giveaways.

Encourage happy customers to leave reviews via post-purchase emails or by actively showing your appreciation by promptly replying to positive reviews. Monitor and resolve issues resulting in negative reviews. Ask yourself if the customer is speaking half-truths or if a refund should be issued.

The importance of Google My Business has been covered enough; now it’s time to claim your listing and start cashing in on all those local leads.

A wide variety of opportunities awaits you on social media. There's an abundance of platforms that you can use to expand your online presence. The first step is choosing the platforms and coordinating a multichannel strategy that makes your message consistent everywhere.

Imagine if a customer walked by your store and saw the same arrangement of the same products every day: they would not come in.

(Also, there are ways that structured data can help improve your appearance on voice search. And the Site Audit Tool can help you identify any issues with the structured data you implement.)

As it is by now clear, local SEO solutions are listed in all relevant Semrush tools, like Position Tracking and On Page SEO Checker. So, if you're looking for solutions for your local SEO needs, know that Semrush has a whole suite of local SEO tools to help you throughout the process.

Once you have done the initial work of gathering information for your Google My Business page, an important step in your local SEO strategy is to submit the same information to online business directories such as Yelp, HubSpot, TripAdvisor, etc.

No. 9: Use Geofencing Advertising.

Semrush has already delved deeper into geotargeting for local PPC in previous articles. However, it’s worth mentioning the opportunities offered by geofencing.

You'll be able to track performance for your posts as well, including a whole host of engagement metrics:

Managing your brand message on multiple channels is no easy job, especially for smaller businesses. Once you create a profile on the social platforms of your choice, these need to be updated regularly.

However, there are a few more steps to take when preparing your keyword targeting. Local SEO solutions are all about narrowing your targeting:

You can also track up to five specific keywords within a target radius of your business with the Listing Management Tool.

Reach out and make connections with other players in your area and directly ask them to link to your website. This is the fastest way to gather many high-quality backlinks and send out the strongest link signals to Google.

A ‘local search strategy’ is an umbrella term that stands for multiple solutions to increase business visibility. These include claiming a business listing to appear in a local search on Google, managing online ratings and reviews, starting a locally-focused social media campaign, and so on.

No. 1: Create and Optimize a Google My Business Account.

Check out this local business directories list to find more online real estate to claim for your business without incurring Google penalties caused by unnatural inbound links.

If all this sounds like a dream come true, read on to learn about 11 local SEO solutions that you can implement right now.

Use the Social Media Toolkit to plan and schedule your posts in advance, study analytics to find the best time to post, track each post’s performance, and keep your users engaged.

An online review is almost as powerful as a personal recommendation. Of course, you should allow your customers to rate their experience with your products.

Why not both? As a small business, you can take full advantage of the geographical proximity and familiarity you share with other businesses in your area. Local link building is synonymous with community engagement.

It is a lot of work, but take a look at how each social platform can help your local SEO efforts:

By setting up the Link Building Tool and hunting for prospects, you’ll obtain a list of other businesses you can reach out to in order to gain new links.

Now, I'm going to go over 11 local SEO solutions that you cannot do without:

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