HOW TO IMPROCE LOCAL SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Once a question has been posted to your competitors’ Google My Business listing, you will be able to see it.

Look at what questions your competitors’ customers and potential customers are asking. Use this to better fill out the information on your own profile and website.

Always monitor the SERPs around your core lead-generating search terms. Identify where negative perceptions of your business could be formed.

1. Keep an Eye on Your Competitors’ Google My Business Q&As.

Aside from the inaccurate data about your company that these sites may contain, what have customers, former employees, or even competitors said about you?

A negative perception of your business will likely be the difference between you winning or losing a new customer.

With any new change to Google My Business, early adoption will put you ahead of the pack. Although these attributes will not necessarily affect your rankings in the map pack, they can make your business more attractive to prospective local customers.

What is your local audience saying about your competition? Are they sick of pizza restaurants and really want someone to bring something new to the area?

If you use it well for your own organization, it can help convert customers who are otherwise on the fence.

Not everyone has the time (or inclination) to call up a business they have yet to engage with. Allowing potential local customers to message you straight from your GMB profile is an excellent way of streamlining conversations with them.

2. Tweak a Google Product Listing to Get It More Exposure.

Forums.

Similarly, Bing uses Bing Places to power their local map functionality. Setting up and optimizing a Google My Business listing will not help you with increasing organic visibility on Bing.

If customers are in the process of narrowing down their choice of business they might start searching for specific information about those businesses. That can often trigger a “People Also Ask” feature to appear.

If you respond quickly, your chances of that potential customer converting are greatly increased.

How Does This Help Build New Business?

If you are logged into the Google account associated with your GMB profile, you can click on your listing in the SERPs and add the product straight from there.

If a potential restaurant-goer sees that question asked of another business, it immediately makes them consider the environment they will be eating their meal in.

This is of particular use to local businesses who perhaps don’t use centralized call centers or messaging. It can be another touch point that shows personalization of the business based on the location that the consumer is in.

Make sure you register your business in local directories and forums. This is not so much for the traditional citation benefit, but so you can be amongst your prospective customers, hearing what they are talking about.

Consider this question: “Do you still play loud music?”

Local SEO strategies are about marketing your brand, products, and services to local leads. If you’re a smaller business operating on a regional level, they allow you to lessen the advantage of bigger, national brands that optimize for more generic keywords while also gaining traffic from ready-to-buy demographics and increasing your conversions.

Now, I'm going to go over 11 local SEO solutions that you cannot do without:

As it is by now clear, local SEO solutions are listed in all relevant Semrush tools, like Position Tracking and On Page SEO Checker. So, if you're looking for solutions for your local SEO needs, know that Semrush has a whole suite of local SEO tools to help you throughout the process.

11 Key Solutions for Successful Local SEO.

To conquer Google Assistant, businesses can apply their usual local SEO solutions and optimize their content for rankings within the Local Pack, especially by adapting it to more natural language for the spoken search queries.

Don’t forget to check your mobile stats by adjusting the settings and crawling the mobile version of your site.

Other social media platforms go in and out of fashion daily; the list is long: YouTube, Pinterest, Snapchat, TikTok, LinkedIn, etc. Choose whichever one best fits your brand image.

Use the Social Media Toolkit to plan and schedule your posts in advance, study analytics to find the best time to post, track each post’s performance, and keep your users engaged.

When building your local SEO strategy, it’s important to leave no stone unturned. In this guide, I'm going to provide you with local SEO solutions to ensure your site is online and visible to users:

You can also check out this guide on broken link building. There are some useful tips to add backlinks that could help improve your site's authority!

No. 1: Create and Optimize a Google My Business Account.

Your social media communication needs to be consistent with all other channels your business uses, including your website and your GMB profile.

Every time you do reply to reviews, remember these tips:

The advice here is to make good use of structured data. Consult the Keyword Magic Tool to discover and target long-tail keywords and make your content sound as natural as possible.

By setting up the Link Building Tool and hunting for prospects, you’ll obtain a list of other businesses you can reach out to in order to gain new links.

No. 10: Optimize for Voice Search.

After you have identified keywords that you'd like to perform for, you're going to want to track them. You can do this in a few ways; Semrush even helps make it a bit easier for you.

A Google My Business account increases your business’s online visibility almost immediately by making it show up in listings where you otherwise wouldn’t pop up. You can follow Google’s instructions to set up your account, but make sure not to miss these key steps:

Once you have done the initial work of gathering information for your Google My Business page, an important step in your local SEO strategy is to submit the same information to online business directories such as Yelp, HubSpot, TripAdvisor, etc.

Remember, the platform can change. What your brand stands for cannot.

The importance of Google My Business has been covered enough; now it’s time to claim your listing and start cashing in on all those local leads.

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