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The first 100 words (or the first paragraph) of content: Finding the keyword at the start of your blog post will reassure Google that this is, in fact, the page’s topic.
However, that’s possible only if it ranks for the keywords those people would use when searching. Otherwise, there’s no chance they’d ever find you. And that’s even if your website appeared at the top of the search results.
From what you’ve read in this guide so far, you know that no page will rank without two factors — relevance and authority.
This term describes how prominent a particular domain is in the search engine results. With high visibility, your domain is prominent in SERPs. Lower search visibility occurs when a domain isn’t visible for many relevant search queries.
Let me illustrate this with a quick example. Let’s pretend that your main keyword is “Apple.” But do you mean the fruit or the tech giant behind the iPhone?
a) Keyword Optimization.
Finally, the information a business includes in Google My Business — the search engine’s platform for managing local business listings — plays a huge part in its rankings.
Note that these results contain no links to any content. Instead, they include a list of restaurants in the area, a map to show their locations, and additional information about each:
Search engines use the load time — the time it takes for a user to be able to read the page — as an indicator of quality. Many website elements can affect it. Image size, for example. Use Google’s Page Speed Insights Tool for suggestions on how to improve your pages.
To a search engine, it’s nothing but text.
For example, in a survey from HubSpot Research, we found that 77% of people research a brand before engaging with it.
Low quality or suspicious links — for example, ones that Google would consider as built deliberately to make it consider a site as more authoritative — might reduce your rankings.
An SEO marketing strategy is a comprehensive plan to get more visitors to your website through search engines. Successful SEO includes on-page strategies, which use intent-based keywords; and off-page strategies, which earn inbound links from other websites.
Because, as Google admitted themselves, customer behavior has changed for good.
With all of these factors taken into account, SEO primarily drives two things — rankings and visibility.
Pages containing identical or quite similar content confuse search engines. They often find it near impossible to determine what content they should display in search results. For that reason, search engines consider duplicate content as a negative factor. And upon finding it, can penalize a website by not displaying any of those pages at all.
All this information combined helps customers choose which business to engage. But it also allows Google to determine how to rank it.
Because, although it might have its lure, using black hat SEO typically ends in a penalty from search listings.
If you’re not quite sure about taking on SEO yourself, consider delegating the work to a team member. If you have a person who’s interested in growth marketing, development, or even web design, this would be a valuable skill to help grow their career. You could also hire a full-time search engine optimization specialist if you have the budget.
A dead link sends a visitor to a nonexistent page. A broken redirect points to a resource that might no longer be there. Both provide poor user experience but also, prevent search engines from indexing your content.
Here are two reasons why:
What is a backlink?
Often, they also include a company’s phone number or website address.
True, this content might come in different formats. It could be text, like a blog post or a web page. But it could also be a video, product recommendation, and even a business listing.
The discipline virtually helps you position your brand throughout the entire buying journey.
Measuring SEO success means tracking data about traffic, engagement, and links. And though, most companies develop their own sets of SEO KPIs (key performance indicators), here are the most common ones:
And finally, it needs to add them to its index — a database of all the content it has found on the web. This way, its algorithm can consider displaying your website for relevant queries.
SEO works by optimizing a website’s content, conducting keyword research, and earning inbound links to increase that content’s ranking and the website’s visibility. While you can generally see results take effect on the SERP once the webpage has been crawled and indexed by a search engine, SEO efforts can take months to fully materialize.
And it’s well worth it.
Making your website mobile responsive increases the chances of users reading your content and exploring your site. This in turn improves your chances of ranking higher in search results.
With over 55% of web traffic coming from mobile devices, Google has implemented mobile-first indexing. This means it prioritizes indexing of the mobile version of websites over their desktop version.
Make it easy for search engines to understand your website and identify which content is relevant to users. This is done through content optimization. These are some of the elements you should optimize:
Well, for one, it takes time for your website to rank, assuming you have done a good job with your SEO. And two, you should know what factors really impact SEO rankings. Stuffing your website with keywords won’t cut it.
There are three things you should focus on to have a great user experience: page speed, site architecture, and security.
When checking your SEO rankings, you might assume Google is the only game in town. True, it’s the most dominant search engine, but you will be remiss if you disregard other search engines that could also drive traffic to your website. Here are the top five search engines in the world based on market share:
Instead, you should use a third-party SEO ranking checker. There are many ranking checkers, both free and paid. The premium tools usually offer a free version with limitations or a free limited-time trial. These are some of the top Google ranking checkers:
(DemandJump’s prioritized list of keywords shows you where to attack first.)
When it comes to SEO, content is king. Google itself is clear that it prioritizes high-quality content in its ranking algorithm. What exactly does quality mean? Think in terms of your readers. These are some characteristics of high-quality content:
So, if keyword stuffing doesn’t work, what does? Google and other search engines don’t divulge all the factors that affect their search results. However, they do offer enough guidance. For instance, you can learn about the key Google ranking factors in detail .
While it’s helpful to reach out to authoritative websites and ask them to link to yours, remember, you should have content that’s worthy to link to in the first place. This goes back to creating valuable and shareable content.
What you should keep in mind is that all those factors or signals don’t have equal weight. Some have a greater impact than others. The tricky part is knowing what they are. There are some differences in opinion, but SEO experts, in general, agree that these are the top SEO ranking factors in 2022.
There are, in fact, over 200 known Google ranking factors. There have also been thousands of algorithm changes. Figuring out which still works and which doesn’t seem like a lot of work. And it is.
You’re done writing blog posts. You made sure you included all relevant keywords. You already added your meta tags and tweaked your titles. Now, you search for keywords you rank for. And your website is nowhere to be found! What’s up?
If you still have two versions of your website, you should optimize your mobile version. Better yet, switch to a single version that’s mobile-friendly, mobile optimized, or mobile responsive. So, what’s the difference?
Knowing where your website ranks for your target keywords is only half the battle. You need to increase or maintain your rankings through high-quality content. This is where Demandjump comes in.
(Demandjump Trends shows you how your rankings shift over time. And how that relates to your competitor’s coverage.)
Just enter the topic you want to rank for, and Demandjump will generate a prioritized list of content to create and how to create it. With automated keyword and SEO research, you can quickly and more accurately write content using Demandjump’s one-click SEO content briefs.
Google uses RankBrain , its AI-powered algorithm, which decides how it will rank a web page. It analyzes user activity in search results to determine which pages are relevant and valuable. If a user clicks on a page and stays on that page to read through it, this is an indication of the quality of the content. Time on page and bounce rate, therefore, are strong signals of relevance.
What good is your mobile-responsive website when it takes forever to load? Or how long do you think readers will stick around if they find it hard to navigate your website? That is why user experience is another critical SEO ranking factor.
Now that you know which factors impact search rankings, you may be asking. “How can I check my SEO ranking?” Using just a search engine to find out where you rank is not accurate. Search engine results are tailored per user, based on your location and browsing history.
(DemandJump’s one-click SEO briefs show you exactly how to create your content. Just enter a topic or blog title.)
Backlinks remain one of the most critical SEO ranking factors. PageRank, which is based largely on backlinks, is Google’s original ranking algorithm. The more websites that link to yours help establish your authority. This is a signal to Google that it should rank you higher in search queries. Here are some best practices for building backlinks:
DemandJump also tracks your keyword rankings over time to show your results. Get started creating content that ranks today!