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Local SEO marketing is the process of convincing search engines that your business should appear in the results for these location-based searches.
Local SEO stands for “local search engine optimization”, and as any business knows, attracting local customers can be key to success or failure:
So the definition of local SEO can be thought of as ‘the practice of applying search engine optimization tactics to specifically target these valuable local customers’.
The Benefits of Local SEO Marketing.
Access research found that 92% of consumers traveled just 20 minutes or less to purchase their day-to-day essentials.
We’ve written a guide on setting up your Google My Business listing that will take you through this process, step-by-step.
Local search engine marketing plays a crucial role in getting customers (and so more $$), as it favors smaller businesses over the larger players.
If one of these describes your business, then your business will benefit from local SEO.
Search engines know this, and so apply a specific set of local SEO ranking factors for searches that:
You’ll need to supply Google with this information to get noticed in the Local Pack, which you can do through a Google My Business account.
Quite simply, local SEO marketing is needed by:
Who Needs Local SEO?
Google presents its local search results in Maps and in its Local Pack:
Other search engines (such as Apple or Bing) will be valuable later on, but to start with it makes sense to target the search engine with 92% of the world’s market share.
The most effective way to start getting your business seen for local searches is to focus on Google.
Getting a GMB account involves:
You can look at each search engine ranking factor and show Google why your business deserves to appear by:
How Do I Start Doing Local SEO Marketing?
Let’s get straight to it—what is local SEO marketing, and why should you care?
Also known as the 3-Pack, this area includes additional information on businesses such as opening times, contact information, photos, and reviews.
Once you’re set up with a GMB account you can then use our complete guide to succeeding with Google My Business.
All of these topics (and more!) are covered in our complete guide to local SEO.
Content, on-page optimizations, and link building all with a focused, localized intent are part of these efforts.
Local search engine optimization is a branch of SEO that focuses on optimizing a website to be found in local search results.
Search Engine Journal’s ebook, A Guide to Local SEO, tackles what you need to know about optimizing for local search.
If you want to have a solid foundation on local search engine optimization, make sure to read SEJ’s A Guide to Local SEO.
Customers are searching for the best products and services near them – and they want answers… fast.
What is local SEO?
Local search engine optimization requires a strategic and targeted approach that is distinct from general SEO.
Brick-and-mortar businesses wanting to win against competitors should make sure all the local signals across Google’s local search landscape are consistent and correct.
Will your business show up at the exact time when local customers are looking? Will they pick you out of all the local businesses that offer the same products and services?
Optimizing for local search is important, especially for brick-and-mortar businesses serving specific towns, cities, regions, and even states.
We created this comprehensive guide to help local SEO professionals gain a better understanding of today’s local search landscape.
When done right, local SEO allows people to find information about your business quickly and easily, putting them one step closer to a transaction.