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Using too much flash on your website cannot only be distracting for your visitors, but it can also affect your website’s search engine ranking. If you use flash elements on your site, then it will be more difficult for search engines to rank your website. This is because flash is often ignored or devalued by search engines, meaning that it won’t add anything to your site’s SEO. If you are going to use flash on your website, make sure that you do it sparingly.
Many people only optimize the text on their website, and they forget to do the same for the images they use. If you optimize the images that you use to, you can increase your site’s search engine rank. When selecting an image for your website, make sure that it is not too large. Ideally, images on your site should be 30 to 100kb and have a resolution of 72dpi. Images that are too big will make your site load slowly, and negatively affect your search engine ranking. In the alt text section of the image, make sure that you use a keyword. This will further help with your site’s SEO. Also, place images on your site carefully. The more relevant they are to that page, the more it will improve your website’s ranking.
Search engines value social media, as do your prospective customers. Incorporating social media elements into the design of your website will help it to rank better with search engines. When designing your website, make sure that you include your social media icons and, for all of your social media accounts, such as Twitter, Pinterest and Facebook. This will not only rank your site more highly among search engines, but it will also show your potential customers that your company is personable.
Creating a professional looking, well designed website will not ensure that your site receives a high amount of traffic, or increase your customer base. If you want to increase the traffic that your website gets, you will need to use search engine optimization. Search engine optimization refers to techniques that are used to improve a websites visibility, and therefore ranking with search engines.
Your site’s URL needs to be SEO friendly, otherwise it won’t rank as well as it should. For example, a URL, such as http://www.fitness equipment.com/products/item2?=2128, is not an SEO friendly URL. It does not help the search engines to determine what that page is about. Instead, it should be something like, http://www.fitnessquipment.com/shop/soletreadmills. Also, try to limit the categories in the link. For example, http://www.fitnessquipment.com/shop/equipment/treadmills/soletreadmills includes too many categories. Also, if you need to separate words in your URL, make sure that you use hyphens, rather than underscores to do so.
6. Make sure your Design is Accessible.
Many people focus on using keywords in their copy, but they neglect all other areas. Not only can keywords be used in copy, and within any articles on your site, they can also be incorporated into the design of your website. As mentioned earlier, you can also use keywords to optimize images too, but there are also many other areas where you can use them. They can be used in the title tag, H1 tags, website slogans, meta descriptions, meta keywords, navigation, H2 tags, bullet points, title attribute on links, H3 tags, breadcrumb trails, footer links, URL’s, file names, internal links and folder names.
If your website isn’t completely accessible, then it will affect your conversion rates and your ranking with search engines. Your website must be viewable on all browsers, as if it is not, it will cause visitors to exit your site, without purchasing any products, or using your services. If your website loads slowly, or it’s difficult to navigate, then it will likely rank low with search engines. Make sure that your website looks correct on all browsers, that it loads properly, and that you don’t use any images that load slowly.
Search engine optimization is an incredibly important part of your online presence. If you use SEO correctly, you can improve your search engine ranking and drive more traffic to your website. If you want people to find your website, then you need to use SEO on your site. Usually, when people think of SEO, they think about the copy that’s on their site. Many business owners make sure that they use certain keywords in the articles, blog posts or copy on their site. However, they often fail to make their web design SEO friendly. You can incorporate search engine optimization techniques into more than just your website’s copy. There are a few simple tricks that you can use to make your web design SEO friendly too.
By making your web design more SEO friendly, you can improve your company’s visibility. Make a few simple changes to your site this week, and see how it affects your site’s search engine ranking.
2. Use SEO for Images Too.
Search engines factor in bounce rate for rankings. If users have a bad experience when they visit your site, they won’t stick around. Giving users an attractive, easy-to-use website with clear instructions will go a long way toward keeping visitors engaged with your website. Not only will you be rewarded with more website traffic and conversions, but you’ll likely see better search traffic as well.
Some examples of these elements are article , nav , summary and aside . HTML5 also speeds up load times, which is important for search rankings. If your website is coded with an older version of HTML, it might be worth an upgrade.
HTML5 is the latest version of the markup language, and it has some implications for SEO. New elements—called semantic elements—offer an explanation of what’s contained in a section of a webpage, making it easier for search engines to understand what’s on pages.
Most people don’t consider the effect the layout of their website will have on SEO, but they should. Here, we rounded up five ways web design helps—and hurts—website search rankings.
We all know by now that content is king. Content supported by attractive, compelling visual elements is even better. There can be too much of a good thing, however. If you rely primarily on visuals to tell your story, the search engines will read your site as light on content—that’s a bad thing. If you feature a lot of videos and infographics, support them with summaries, transcripts, or related content on the same page. That way, the search engines will know what’s there when they scan your site. And optimize your imagery by always using alt tags on images. Google can even detect keywords in Flash, so many sure you call those out as well.
4. HTML5 is full of SEO helpers.
Here are a few website elements that translate to good UX:
When most people think of Search Engine Optimization (SEO), they think of words. Search engines love new, relevant, keyword-rich content, and they reward the websites that have it with better page rankings. Search engines aren’t just scanning for words, however – they’re assessing your website design as well.
Breaking up content with headers (like we did above), is a smart idea for more than one reason. Not only does it make your content scannable and easy to read, it also can boost your SEO—if you utilize them properly. Search engines weigh them by number (H1 carries the most weight), and the more keywords you can get into them, the better. Notice how we got the term “SEO” into all of our headings? That wasn’t an accident.
Search engines rank mobile-friendly sites better, and with good reason. A majority of users search Google on mobile devices now, so it makes sense they’d favor websites that offer a better mobile experience. You can create a mobile version of your website to load on smartphones and tablets, but utilizing responsive design—layouts that adapt to any device—is better for SEO. There’s only one version of code for search engines to crawl, so responsive sites get indexed faster. Plus, search engines hate duplicate content, and if you have a desktop and a mobile version, you’ll likely have the same pages on both.
At the end of the day, the elements search engines are scanning for comes down to quality. How your website looks and the quality of the experience it offers are important factors for search rankings, either directly or indirectly. Good design coupled with good content goes a long way toward ensuring great SEO.