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Search engines assign each page on your website a score (page authority). The recipe of this score is kept secret so that people cannot game the results. However, the most common signals of authority are links.
WordPress allows you to sort your blog posts into categories and tags. This makes it easy for you to manage your content by topics, and for your users to find the content they’re looking for.
Categories and tags also help search engines understand your website structure and content.
By changing your permalink structure on an established site, you will lose all of your social media share count and run the risk of losing your existing SEO ranking.
For more details, see our beginner’s guide on how to do keyword research for your WordPress website.
Properly Using Categories and Tags in WordPress.
You need to scroll down to the ‘Search Engine Visibility’ section and make sure that the box next to ‘Discourage search engines from indexing this site’ is unchecked.
Search engine optimization isn’t about tricking Google or gaming the system. It’s simply about creating a website that has optimized code and formatting which makes it easy for search engines to find your website.
Despite what someone else might say, from a SEO standpoint there’s no advantage to using one or another.
SSL (Secure Sockets Layer) is a technology that encrypts the connection between a user’s browser and the server they are connecting to. This adds an additional security layer to your WordPress site.
Simply log in to the admin area of your WordPress site and visit Settings » Reading page.
Because user experience is so important, search engines like Google prioritize faster websites in their results. In other words, faster websites rank higher in Google.
Keyword research is a research technique used by content creators and SEO experts. It helps you discover words users enter into search engines to find content, products, and services in your industry.
A normal external link looks like this in HTML:
Note: If your website has been running for more than 6 months, then please don’t change your permalink structure unless you’re using the numbers option. If you’re using Day and Name or Month and Name, continue using that.
WordPress SEO Best Practices.
When it comes to choosing the best WordPress SEO plugin, you will most likely narrow your choices down to the two most popular solutions: All in One SEO (AIOSEO) or Yoast SEO.
This means that the security of your WordPress site is crucial for good rankings. You don’t want all your hard work on SEO to go to waste if your site is compromised by a hacker.
Speed and Security for WordPress SEO.
That means that as a website owner, you only have a few seconds to present your content and engage users. You don’t want to waste this precious time making your visitor wait for your website to load.
If Akismet alone is unable to handle comment spam, then see these tips and tools to combat comment spam in WordPress.
Showing full articles everywhere also affects your page views. For example, users who subscribe to your RSS feed will be able to read the full article in their feed reader without ever visiting your website.
Doing Keyword Research for Your Website.
Finally, see more SEO tools and resources to take your WordPress SEO even farther.
We have a number of actionable steps that you need to take to properly optimize your WordPress SEO.
SEO friendly URLs contain words that clearly explain the content of the page, and they’re easy to read by both humans and search engines.
Another trick you can use to optimize your images for search engines is to use a descriptive title and alt tags. These tags help search engines understand what your image is about. They also help users with visual impairment as their screen readers can read the alt text to them.
Research shows that in the internet age, the average human attention span is shorter than that of a goldfish.
(If you’d like to get more comments on your site, check out these 11 ways to get more comments on your WordPress blog posts.)
Instead of installing separate plugins for individual SEO tasks, we will help you choose the best WordPress SEO plugin that does it all, and it’s 100% free.
Focus on the relevance of the textual elements of each page — the title tags, meta descriptions, headings, body content — to the keyword themes that searchers use.
Twitter is a popular vehicle to ask the SEO community for advice. Make sure to include a hashtag such as #seo, #seoquestion to increase your chances of being seen by someone who can help.
Sometimes a small, common-sense tweak to a title tag can make a big difference, especially if your ecommerce platform generates default titles based on the labels in your taxonomy and the site’s name. This can result in title tags such as “Women’s – [Your Site].”
5. Optimize Your Site.
Create ongoing content tailored to your audience. You don’t have to kick out a new blog post or other content every day. That’s unrealistic for many ecommerce sites. Just publish unique content at least monthly, if not weekly. Consistency is key.
Also, study their reviews and social media activity to identify products or site info that could improve your own offerings and user experience.
Identify your organic-search competitors — not necessarily the sites that sell exact products and services, but also informational sites and massive retailers that compete for the same phrases. Wikipedia, Vogue magazine, and Walmart are your competitors if they’re taking up room on the search results page. Ask yourself:
You can’t optimize what you don’t measure. SEO requires a basic understanding of Google Analytics (or equivalent) to know which pages to optimize and which are performing strongly.
In Google Analytics, go to Acquisition > All Traffic > Channels . Click on “Organic Search” and then change the Primary Dimension to “Landing Page.” You can then analyze your SEO performance.
Consumer-facing businesses will likely find the most value in Facebook and Twitter. B2B companies usually focus on Twitter and LinkedIn, with Facebook in the mix as well.
The keyword research in step 2, above, comes in handy as it provides an idea of the most influential and best-ranking sites to approach.
10. Read SEO Posts.
Beware of the “Keyword” dimension, though. No analytics program can accurately track which keywords referred organic search traffic to your site. Only the analytics for each search engine, such as Google Search Console’s Performance report, can do that.
The best keyword tools offer a demand score for each theme. Google Keyword Planner is the free, go-to keyword research tool, though you’ll need an active Google Ads campaign to access the most useful data.
Look at your highest-level category pages. My research shows that ecommerce category pages should drive up to 32-percent more organic search traffic than product pages.
Do your title tags make sense? Can you make them more specific or relevant? For example, adding “shoes” to the title tag above could be a common-sense tweak: “Women’s Shoes – [Your Site].”
If you have attractive images, add Instagram or Pinterest to the list. If you’re open to creating videos, definitely use YouTube.
1. Improve Title Tags.
Google Ads Keyword Planner is a free research tool. You’ll need an active Google Ads campaign to access it, however.
Use long-tail keyword themes that drive fewer searches and are typically more specific — such as “how to get red wine out of carpet” or “ex9116 exalt 18v battery charger” — in blog posts, FAQ pages, and product pages.
Marketers tend to use the jargon of their industry and brand. Don’t assume that you know what consumers want and how they search — do the research.
A sound SEO program relies on keyword research to:
Content marketing for SEO involves creating, say, articles, videos, and podcasts that people want to share and link to. As the number of people exposed to the content increases, so does the potential for links.
Most other quantitative keyword tools require a paid subscription. But some still suggest keywords, for free, without providing data on popularity.