HOW TO SEO YOUR COMPANY WEBSITE

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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<h1>Register a .uk domain from 123 Reg</h1>

<h2>Why is .uk domain name ideal for you and your business?</h2>

Interlinking refers to linking on certain phrases or words within the body text of your pages, to other pages, where relevant . If you take a look at this blog post or any other post entry on the 123 Reg blog, you’ll see that we often link to another one of our posts or to a specific page on the 123 Reg website. Basically, we’re linking to other resources that are relevant to a specific topic and that we believe you might find useful.

However, make sure the alt text is relevant to the image. For example, you shouldn’t label an image of a dog with the alt text “affordable online marketing services in London” as it doesn’t make any sense. Don’t try to trick search engines this way, as it could hurt your SEO.

Here’s what shows up when you write “water heater repair” in Google search:

Step 5: Technical setup.

So, when writing your page’s content, make sure it includes information about:

Each of your web pages needs to have a unique title tag that describes what that page is about. Pay attention to the title tag because it’s what people see in search engine results when they’re searching for your products or service. In addition, the title tag also shows up in posts shared on social media sites like Facebook, for example. So you not only need to include your main keyword in the title but you also have to make it enticing enough to convince people to click.

Include the name of your product or the main topic you’re covering on the page.

Alt tags.

Titles . Write catchy titles that grab your visitors’ attention.

For example, looking at the source code for our .uk domain page, this is how the headings are organised:

Test usability.

Search engines like Google, Yahoo and Bing want to direct users to websites and content that are relevant to what they’re searching for. But how is relevancy determined?

<h2>The shorter, sharper extension for UK based sites</h2>

Step 6: Earn links.

Also, when it comes to SEO there aren’t any shortcuts. If you do anything shady to speed things up, you might get caught and get penalised, and it’s not worth it. The only thing you should focus on is creating a site that gives users what they’re looking for and optimising it for search engines so people can find it easier online.

At this time having a web developer is useful as you can send them a link to the site speed report and ask them to follow instructions supplied by Google in order to increase your pages’ loading time.

Make sure you also read our post on choosing a business name and a domain name to find out what you should be focusing on when selecting the perfect name.

<h2>Search for a .uk domain now!</h2>

Now, if we run a search for “register .uk domain” on Google, this is what we find:

At the end of the article, you’ll be able to download our checklist to guide you as you optimise your site.

Step 7: Things to check post-launch.

When it comes to headings, make sure you:

Heading tags are used to visually break up the content into sections (from a usability point of view) and to tell search engine spiders what that page is about.

The “Review your site” tab in Search Engine Optimiser will let you know if your website is fast enough and it will also analyse if you have any broken links which interrupt the user journey and create a bad overall experience on your website. You can also visit the “Adopt mobile” tab to get help with making your site mobile friendly.

However, it’s not about getting hundreds of links quickly but about getting quality and authority sites to link to your website.

URLs are another important element but often overlooked. If your URLs have gibbering numbers and punctuation marks then, just like users, search engines will have a hard time understanding what that page is about.

Check out the beginner’s guide to Google Search Console to find out how to set it up and what valuable information you can find and use to improve your site.

The webmaster tools products from Google and Bing allow you to go more in depth and see things like: who is linking to your site, what search terms are sending visitors to your site, whether your site has any issues that need to be fixed quickly, and more.

Focus on the relevance of the textual elements of each page — the title tags, meta descriptions, headings, body content — to the keyword themes that searchers use.

Look at your highest-level category pages. My research shows that ecommerce category pages should drive up to 32-percent more organic search traffic than product pages.

Most other quantitative keyword tools require a paid subscription. But some still suggest keywords, for free, without providing data on popularity.

5. Optimize Your Site.

For quick updates on SEO changes, try two YouTube channels: Moz’s “Whiteboard Friday” and “Google Webmasters.”

Twitter is a popular vehicle to ask the SEO community for advice. Make sure to include a hashtag such as #seo, #seoquestion to increase your chances of being seen by someone who can help.

Knowing what consumers want and the search phrases they use, map keywords to each page on your site.

Marketers tend to use the jargon of their industry and brand. Don’t assume that you know what consumers want and how they search — do the research.

Search engine optimization takes time and money. If you’re short on time but have the money, an agency or consultant is an option. If you’re short on money, use these do-it-yourself tips to boost your site’s organic rankings.

Link equity is the quantity of high-quality, topically-relevant sites that link to yours. Link equity and contextual relevance are the top two organic ranking factors. Combined, link acquisition and content marketing increase your link equity naturally.

You can’t optimize what you don’t measure. SEO requires a basic understanding of Google Analytics (or equivalent) to know which pages to optimize and which are performing strongly.

1. Improve Title Tags.

The keyword research in step 2, above, comes in handy as it provides an idea of the most influential and best-ranking sites to approach.

Content marketing for SEO involves creating, say, articles, videos, and podcasts that people want to share and link to. As the number of people exposed to the content increases, so does the potential for links.

Create a spreadsheet of all critical pages in your site’s navigation and map unique primary and secondary keywords to each. Create new pages for unassigned high-value keywords.

With your keyword map in-hand, the next step is implementing on-page SEO, including:

Create ongoing content tailored to your audience. You don’t have to kick out a new blog post or other content every day. That’s unrealistic for many ecommerce sites. Just publish unique content at least monthly, if not weekly. Consistency is key.

3. Understand Your Competition.

Identify your organic-search competitors — not necessarily the sites that sell exact products and services, but also informational sites and massive retailers that compete for the same phrases. Wikipedia, Vogue magazine, and Walmart are your competitors if they’re taking up room on the search results page. Ask yourself:

Use long-tail keyword themes that drive fewer searches and are typically more specific — such as “how to get red wine out of carpet” or “ex9116 exalt 18v battery charger” — in blog posts, FAQ pages, and product pages.

If you are stuck, ask questions in one of the many SEO communities. Google’s Webmaster Forum is a helpful place to start. Participants include Google employees, SEO professionals, marketers, and developers. Other popular forums are WebmasterWorld Forum and Moz’s Q&A Forum. Facebook and LinkedIn also have SEO communities.

Beware of the “Keyword” dimension, though. No analytics program can accurately track which keywords referred organic search traffic to your site. Only the analytics for each search engine, such as Google Search Console’s Performance report, can do that.

If you have attractive images, add Instagram or Pinterest to the list. If you’re open to creating videos, definitely use YouTube.

Link acquisition, on the other hand, involves:

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