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Create a spreadsheet of all critical pages in your site’s navigation and map unique primary and secondary keywords to each. Create new pages for unassigned high-value keywords.
Also, study their reviews and social media activity to identify products or site info that could improve your own offerings and user experience.
Create ongoing content tailored to your audience. You don’t have to kick out a new blog post or other content every day. That’s unrealistic for many ecommerce sites. Just publish unique content at least monthly, if not weekly. Consistency is key.
5. Optimize Your Site.
“Content” does not need to be only text. Use illustrations, product photos, how-to videos, or any other content that helps shoppers. Delivering value is vital. If the content doesn’t fill a need or engage your customers and prospects, you’ve wasted your time and theirs.
Knowing what consumers want and the search phrases they use, map keywords to each page on your site.
The best keyword tools offer a demand score for each theme. Google Keyword Planner is the free, go-to keyword research tool, though you’ll need an active Google Ads campaign to access the most useful data.
Twitter is a popular vehicle to ask the SEO community for advice. Make sure to include a hashtag such as #seo, #seoquestion to increase your chances of being seen by someone who can help.
Focus on the relevance of the textual elements of each page — the title tags, meta descriptions, headings, body content — to the keyword themes that searchers use.
Identify your organic-search competitors — not necessarily the sites that sell exact products and services, but also informational sites and massive retailers that compete for the same phrases. Wikipedia, Vogue magazine, and Walmart are your competitors if they’re taking up room on the search results page. Ask yourself:
Use long-tail keyword themes that drive fewer searches and are typically more specific — such as “how to get red wine out of carpet” or “ex9116 exalt 18v battery charger” — in blog posts, FAQ pages, and product pages.
4. Map Keywords.
Look at your highest-level category pages. My research shows that ecommerce category pages should drive up to 32-percent more organic search traffic than product pages.
Do your title tags make sense? Can you make them more specific or relevant? For example, adding “shoes” to the title tag above could be a common-sense tweak: “Women’s Shoes – [Your Site].”
A sound SEO program relies on keyword research to:
Google advises site owners to build compelling websites that users want to tell their friends about. This content-engagement approach to SEO is Google’s answer to, “How do I get more links ethically?”
If you have attractive images, add Instagram or Pinterest to the list. If you’re open to creating videos, definitely use YouTube.
6. Produce Regular Content.
Most other quantitative keyword tools require a paid subscription. But some still suggest keywords, for free, without providing data on popularity.
Google Ads Keyword Planner is a free research tool. You’ll need an active Google Ads campaign to access it, however.
The keyword research in step 2, above, comes in handy as it provides an idea of the most influential and best-ranking sites to approach.
Sometimes a small, common-sense tweak to a title tag can make a big difference, especially if your ecommerce platform generates default titles based on the labels in your taxonomy and the site’s name. This can result in title tags such as “Women’s – [Your Site].”
Beware of the “Keyword” dimension, though. No analytics program can accurately track which keywords referred organic search traffic to your site. Only the analytics for each search engine, such as Google Search Console’s Performance report, can do that.
Link equity is the quantity of high-quality, topically-relevant sites that link to yours. Link equity and contextual relevance are the top two organic ranking factors. Combined, link acquisition and content marketing increase your link equity naturally.
You can submit an XML sitemap to Google Search Console (formerly known as Google Webmaster Tools) so that crawlers have it for reference. This is also where you can check your indexing status and see areas of improvement.
Mobile-friendly websites are responsive, meaning they will adjust how content is displayed on desktops, cell phones, tablets, and other devices. They also may display images, animations, and the overall site layout differently so that the site isn’t too slow or cluttered for any screen size.
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Submit an XML sitemap to Google.
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Google Sites SEO is a digital marketing strategy used to make your Google Sites website more visible to search engine users. Improving your site with SEO can boost the ranking of your website on search engine results pages, and a higher ranking is correlated with more search traffic.
Valuable content answers whatever search query it ranks for, a phenomenon known as “satisfying user intent.” To provide value, try and think of how you can expand on the current content for a subject.
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By Chris Granwehr.
An XML sitemap acts as a blueprint of your website. When search engines have this blueprint, they can analyze and rank (a process known as crawling and indexing) content more accurately and efficiently. The indexing process is important because it determines which categories and search terms your content will show up for on results pages.
Design for mobile-friendliness.
To succeed in SEO, you need the right tools. There are many free SEO tools available to help you with techniques like keyword research, content writing, HTML, and more. Some of the most popular SEO tools include:
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Users will abandon a website if it takes longer than a few moments to load. That’s why search engine algorithms consider page speed as a key ingredient of great content. Some easy ways to improve page speed include:
Creating valuable content also means making it easy to consume. Here are several ways to improve readability and engagement:
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It can reveal interest in a search term by region, country, state, or worldwide. It can also show a keyword’s popularity over time and gives you suggestions for related topics.
But these aren’t the only tactics Google Sites users can employ to improve their search engine rankings. In no particular order, here are 8 that are proven to drive search traffic from Google.
You can solve this problem and direct crawlers to the original or “master” copy of the content by creating a canonical URL. Idenfity the URL that you want to appear on the results pages and add a canonical tag to it so that crawlers know to index that version of your content and not the duplicate pages.
When a website has two or more unique URLs that contain similar information, search engine crawlers get confused and can’t properly index these pages. When this happens, the pages may end up hurting each other’s SEO by competing against each other on SERPs, or Google may take matters into their own hands and pick one of the group as the “canonical” (main) URL. And it may not be the one you want Google to index.
You can use analytics software like Google PageSpeed Insights to view your page speed performance.