HOW TO SEO YOUR WORDPRESS SITE

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Let’s be real. When you’re choosing your WordPress theme, SEO is usually at the bottom.

Here are the pages I’d recommend reviewing:

WordPress.org is the clear winner when it comes to choosing between WordPress.org vs. WordPress.com.

2. Determine Your Preferred Domain.

Then, select Post Name as the option. Post Name typically works for most sites.

While you may see a teeny tiny impact, it’s worth it to the user experience.

Even Search Engine Journal is built on WordPress. And we get over 2 million organic visitors per month.

If your robots.txt file looks like this, no one will find you in the search results.

I’d say it’s a pretty good bet that there are tons of us WordPress users out there trying to clean up our page speed or choose an SEO-friendly theme.

SEO amateurs and pros alike know that breadcrumbs are often as forgotten as printing those Mapquest directions back in the early 2000s.

7. Block Pages Using Your Robots.txt File.

So, when it comes to choosing SEO-friendly plugins for WordPress, keep it simple.

It’s important to understand that I’m not talking about the breadcrumbs you use on chicken parm. I’m talking about the type of breadcrumbs you find at the top of a website or under the navigation bar.

https://www.searchenginejournal.com/seo-101/?p=12345.

https://www.searchenginejournal.com/seo-101/what-people-search-for/

1. Choose a WordPress Theme Best for SEO.

But while choosing an SEO-friendly theme for WordPress may be easy to overlook, having an SEO-friendly theme is vital for the success of your website.

Maybe that’s why websites like TechCrunch, Star Wars blog, Beyonce 👑,, Playstation, Facebook’s Newsroom, eBay, etc. use it.

This is almost as bad as watching people apply too much self-tanner ( almost ).

For those of you who get plugin happy and start installing plugin after plugin, please stop.

Do you enable or disable comments in WordPress? This is a tough decision and depends on the current state of your WordPress website.

Make sure you select ‘no’ for any taxonomies, content types, or archives (found in another tab), which you don’t want Google to index.

It is more common than you would think to find that this block is left in place after launch. You need to check your site’s visibility settings under: Settings > Reading.

Think carefully about how you write your alt text. If this is your image:

Use keyword research to guide how you optimize each page’s title tag and read this guide to learn more about how to structure this important page element.

This should at least give you the confidence that you are choosing a theme that is not going to hold you back.

19. Mark Up Your Pages with Schema.

For most sites, you will want to choose ‘Post name’ for your permalinks.

There is an amazing community. WordPress is open-source, and the community behind the platform is simply amazing. From support forums to easy-to-follow documentation, there is always help at hand, however simple or complex the issue may be.

You can get very technical on improving your site’s speed, but one of the most effective ways to increase this is by using a caching plugin to cache your posts and pages as static files. These static files are served to your users, rather than being dynamically generated each time and can significantly improve performance.

WordPress is the world’s most popular content management system, which runs 35% of the entire internet and powers many of the websites you likely browse every single day, including BBC America, Time.com, and TechCrunch. Even The Rolling Stones use WordPress for their official website. If it works for these global giants, you can see why it’s the go-to for many website developers.

Another proven way to improve your site’s speed and performance is to optimize your images, as these are one of the most common things which contribute to slow speed.

Perhaps it goes without saying, but if you want to rank at the top of Google with your WordPress site, you need to make sure that you are creating great content. The SEO Writing Assistant will help ensure that your content is optimized and structured in a search-engine-friendly way, while also recommending additional keywords you might consider working into your copy.

As well as creating your page’s default URL, the page title also defines your H1 heading. Not familiar with what this is?

Then enter the contents of the HTML tag into the ‘Google verification code’ box:

Yoast automatically sets your page’s title tag using your page heading, but you also have the ability to overwrite this to improve on it and work in variations of keywords that you might not include in your page’s heading:

The good news is that you can quickly optimize your WordPress site’s entire media library, as well as all future images you upload using the Smush plugin.

5. Check Your Site’s Visibility Settings.

Example : You launched a recipe collection, and you want to use categories for different cuisines.

Below, you will find our top WordPress SEO tips to help you optimize your website and enjoy SEO success. But just one quick word of warning first — these tips and tricks apply to those of you running self-hosted WordPress sites, not the hosted WordPress.com version of the platform.

WordPress on its own isn’t a replacement for a solid SEO strategy, and while there is no denying that the CMS saves you time and helps you to adhere to best practices without experience, you need to understand that you need to put in the effort to rank your website on Google.

WordPress uses a number of different page taxonomies, including categories and tags. Categories serve a great purpose, especially when grouping content together:

If you follow the above tips and advice, you will find that you can master the basics of WordPress SEO pretty quickly. Think of these steps as a checklist for every page and post you create, and you will struggle to go wrong.

But that doesn’t mean that simply launching a WordPress website is enough to rank at the top of the search engines. You still need to understand the right SEO tactics to use and how to implement these, but the good news is that WordPress makes this easy to do and makes it easier for beginners to grow their traffic from Google.

Head to: SEO > Search Appearance > Taxonomies.

15. Add Alt Text to Images.

First, we need to look at how to approach SEO when optimizing pages and posts before sharing a number of advanced tips and tactics you can use to take your site to the next level.

It is all too easy to simply upload a screenshot or image with a useless file name, and it is not something we always pay attention to, but we should.

One way to install a plugin on WordPress is to log in to the admin panel and navigate to the ‘add new’ plugin page down the left-hand menu: Plugins > Add new.

Please note , a plugin won’t optimize your site for you; it just makes it easier for you to do so and to adhere to best practices.

There is no arguing that WordPress is one of the most SEO-friendly CMS’ out there, and that is one of the reasons why it is so popular. Not only is it user-friendly, but it is easy to implement a whole host of SEO tactics using just a small number of fantastic plugins.

Just because you are using WordPress doesn’t mean the SEO tactics you use will change. You still need to create great content, earn great links, and ensure that your site is well-optimized and free from technical issues that could hold it back. But WordPress helps you to take care of, out of the box, many of the basics which help your site to rank, and what you will find below are tips and tricks which help you to implement growth-driving tactics specifically on the platform. Getting Started: WordPress SEO Basics.

Example : One recipe my tag parmesan cheese, pasta, and butter.

Here, you will see a checkbox right at the bottom of the page:

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