HOW TO SET UP SEO FOR YOUR WEBSITE

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Which kind of platform should you choose?

If you look at the author bio, you’ll notice links to Ryan’s social profiles and website.

How do you optimize your images?

2) TLD.

If you’re optimizing an existing website , it’s probably best not to change the URL structure—even if it’s not ideal. Doing so can break other more important things that will have a more profoundly negative impact on your SEO.

Here’s are a few attributes of a good domain:

Our study found that these observations are generally true across the board, as ranking position correlates strongly with overall traffic to a page.

Brainstorming words and phrases that define your industry is the best way to start this process. For an online computer store, these might be things like:

The Skyscraper Technique is where you build links by creating even better content than what people are already linking to.

There are two types of website platform.

Optimize images.

However, there are a few things that do matter:

yourwebsite.com/ black-mens-jeans/

How best to do this depends on the subfolders before the URL slug.

So don’t fret about moving to WordPress if you’re already using a different platform.

Match search intent.

Guest blogging is where you write a blog post for another website. Here’s a guest post that Ryan Stewart wrote for the Ahrefs Blog in 2018.

Let’s take a look at how to do that.

In the chapter on setting up a website for SEO success, we talked about using a logical and descriptive URL structure. For each page or post you publish, you also need to set a descriptive slug—the part at the end of the URL.

yourwebsite.com/mens/jeans/ black/

Let’s first make sure we understand the absolute basics of SEO, including why it matters and how it compares to other marketing channels.

Despite what someone else might say, from a SEO standpoint there’s no advantage to using one or another.

An XML Sitemap is a specially formatted file that lists every single page on your website. This makes it easy for search engines to find all of your content.

We have compiled a list of best WordPress SEO plugins and tools that you should use to boost your SEO. If you’re ready to try some more advanced techniques, you can also check out our archive of WordPress SEO articles.

The Best WordPress SEO plugin.

If you are just starting out with your website, then you need to choose whether you want to use www (http://www.example.com) or non-www (http://example.com) in your site’s URL.

Improving your WordPress SEO is crucial for getting more traffic to your website. Sadly most WordPress SEO guides are too technical for new users to get started.

Note: If your website has been running for more than 6 months, then please don’t change your permalink structure unless you’re using the numbers option. If you’re using Day and Name or Month and Name, continue using that.

WordPress comes with a built-in option to hide your website from search engines. The purpose of this option is to give you time to work on your website before it’s ready to go public.

Once you get the hang of WordPress SEO best practices, you’ll want to take your skills even further to get ahead of your competition.

All top WordPress hosting companies offer free SSL certificates with Let’s Encrypt. See our guide on how to get a free SSL certificate for your website for more details.

For more detailed information on this topic, take a look at our guide on www vs non-www – which is better for WordPress SEO.

Choosing the Best WordPress SEO Plugin.

You should make it a habit to interlink your own posts whenever possible. If you have multiple authors, then create a pre-publish blog post checklist that requires them to interlink at least 3 other blog posts.

This will help you boost your pageviews, increases the time users spend on your site, and ultimately will improve the SEO score of your individual blog posts and pages.

At WPBeginner, we use Sucuri to protect our website against attacks. To see why we recommend this service, check out our case study of how Sucuri helped us block 450,000 WordPress attacks in 3 months.

Showing full articles everywhere also affects your page views. For example, users who subscribe to your RSS feed will be able to read the full article in their feed reader without ever visiting your website.

Google Search Console also alerts you when there is something wrong with your website, like when search crawlers are unable to access it, find duplicate content, or restricted resources.

Start Using SSL/HTTPS.

We recommend that you check your Search Console at least on a monthly basis for gathering insights and see your website’s SEO progress.

But don’t worry — it doesn’t have to be complicated. Start here to learn the basics, and then you can start applying them to your own website.

If you follow the basics of WordPress SEO and use the best WordPress SEO plugin, you will already be ahead of most websites.

If your content isn’t optimized, then search engines won’t know how to rank it. When people search for the topics you write about, your website won’t appear in the search results, and you’ll miss out on all that traffic.

Simply log in to the admin area of your WordPress site and visit Settings » Reading page.

All top SEO plugins allow you to add a title, description, and focus keyword to every blog post and page. It also shows you a preview of what users will see when they Google your website.

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