HOW TO TEST YOUR WEBSITE SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

The IONOS SEO analyzer provides a detailed SEO checkup of your website’s visibility and reveals optimization potential related to all important SEO disciplines. This includes on-page optimization methods, for example, through which you can build a search engine-friendly site. Similarly, off-page optimization measures are also considered in the SEO test by analyzing links from other websites. You will also receive information on social media marketing from an SEO perspective, and data on user-friendly display formats, such as responsive web design.

This is crucial for the success of your web project because web browsing on smartphones and tablets is fast overtaking desktop computers for the sake of both usability and SEO, responsive design is therefore key. Furthermore, the IONOS SEO Checker provides you with concrete data on your website’s loading time. Ensuring your site loads quickly is highly important, especially for mobile devices, otherwise your visitors are likely to lose patience and leave.

The IONOS SEO link checker reliably evaluates the link profile of your website, giving you concrete data. In the on-page results, you will see an overview of all the broken links on your site. On this basis, you can strengthen and optimize your internal linking structure with SEO link building.

List Local.

The page title, or meta title, is an important HTML tag that appears at the start of an HTML document, even before other metadata. This SEO title tag is particularly important for search engine crawlers, since they are shown as headings in SERPs. Their length, calculated in pixels rather than characters, is crucial to ensuring the title is displayed in full. Exceeding the pixel limit is undesirable, since the end of the SEO title is cut off and replaced with an ellipsis (…). Strong page titles mostly contain the brand name and a relevant keyword. Our SEO analyzer helps you to optimize your title tags; the on-page results include an SEO title check showing which ones are search engine-friendly and which ones need optimizing.

With an SEO analysis report from IONOS, you get quick and easy access to all the important facts relating to your website’s visibility on search engines like Google and Bing. Ranking highly on search engine results pages (SERPs) is crucial to the success of your website. Since it focuses on achieving higher rankings organically, rather than paying for advertising, search engine optimization has become one of the most important disciplines in modern online marketing. Our site SEO ranking checker immediately shows you where your website is placed, and reveals areas that require further optimization. After receiving your sites SEO analysis, you will be well-placed to make all the adjustments necessary for your website to climb the search engine rankings and be more easily found by your target audience and your preferred keywords.

Our SEO Checker tool assesses all the crucial aspects of search engine optimization. Among other things, you will receive a detailed analysis of the following areas:

The on-page result of our SEO test tool shows you broken links, the amount of headings in need of improvement, as well as page title and description tags that need to be optimized. Accordingly, a good on-page result would show correctly selected headings, and page title and description tags that are neither too long, too short, nor duplicated. Furthermore, the site SEO check also highlights faulty links. The following sections explain what these individual aspects are and what you have to consider in more detail.

Heading, header or h tags are HTML elements used on a webpage, which are also highly important for search engine rankings. They are distinguished in order of descending importance, from the main SEO title h1, to subheadings h2 to h6. Heading tags essentially enable the naming and structuring of different sections of content. For SEO, h1 tags at the start of HTML documents are most important because they contain keywords that immediately show both users and crawlers what the content is about. When they are clearly written and contain highly relevant keywords, heading tags serve as positive SEO signals. They ought to be as short, succinct and informative as possible. From IONOS’s SEO site checkup, you can find out how your h tags fare from a search engine perspective, and where there is room for improvement.

Headings.

Page descriptions.

Is there a difference between desktop, smartphone and tablet display formats?

Links.

– Social media SEO.

The word link is short for the IT term, hyperlink, which are code elements used to allow navigation to another webpage. Links are a core component of the internet, since they connect individual websites together, allowing users to navigate easily across the net. There are two types of links: internal links navigate within the same website, while external links (also known as backlinks) link from one site to another. Backlinks are especially important for off-page SEO because search engines treat them as recommendations from one site to another. On the other hand, internal SEO links are an important factor for on-page optimization: They facilitate a user-friendly website structure, which also allows web crawlers (also known as spiders) to assess the SEO value of a site. The idea is that the easier it is for a crawler to follow an internal SEO link structure, the easier it is for a human user to navigate the website.

The SEO test is very easy to use: Simply enter your web address into our SEO site checkup tool and it will begin analyzing various aspects of your site automatically.

Natural SEO backlinks — that is, meaningful and honestly integrated links — are therefore one of the most decisive aspects of off-page SEO. The quality of the link environment and the reputation of the backlink’s source website are also important ranking factors. In order to test the quality and relevance of these external pages, the off-page results of your SEO analysis report will display an overview with a selection of pages that have linked to you. During your optimization efforts, note that attaining links should be a steady and continuous process. An unnaturally fast acquisition of SEO backlinks is likely to be penalized by search engines, so be sure to follow sustainable link building methods.

SEO Checker.

The first use of the SEO analyzer is free. You can receive a second, more detailed SEO audit checklist for a small fee in case of bigger issues.

– Responsive web design.

A good off-page result is achieved by increasing both the number and quality of your backlinks. If the SEO backlink checker shows many different external links, this is a good sign, as it shows that your website has been linked from several other sites. Ideally, this will improve your ranking because search engines treat backlinks as recommendations. A high number of external links from relevant and authoritative sites also has a significant impact in this regard, as does the quality of the sites.

Page titles.

With IONOS’s SEO Checker, it’s easy to test the SEO rank of your website on search engines.

Yes. A website that has not been optimized for mobile devices may look great on a desktop computer, but it will be poorly displayed and difficult to operate on the smaller screens of smartphones and tablets. The IONOS SEO Checker therefore also checks if the display format of your website is optimized to modern standards, as well as other ranking factors such as the site loading time. This focuses on whether it is optimized for mobile devices: websites with a responsive design are rated highly by search engines like Google because they improve the user experience. These SEO and mobile-friendly responsive pages adapt optimally to any screen size, ensuring a consistently high level of user experience. In our Digital Guide, you can discover more about SEO for mobile.

Download the results and clean them up where required. These are the pages that you’ll use for your test.

This randomizes the order of URLs, meaning you can now use a percentage of them from the top as your variant group.

Take a bunch of e‑commerce category pages that get a decent amount of organic traffic, take a random sample, then change the title tag formula on those pages.

How to run an SEO test.

If you’re using a dedicated SEO testing tool, it may handle random sampling for you. However, if you’re doing things manually, the easiest way to pick a random sample is using the “Randomize range” function in Google Sheets.

There are three main types of SEO tests.

A hypothesis is a prediction. It’s where you decide what you’re going to change and how you think it’ll affect your website’s SEO visibility.

In this guide, you’ll learn:

Use Ahrefs’ Rank Tracker to compare the average visibility for tracked keywords in each group on the test start and end dates as explained in step five.

Knowing how long to run a test for can be difficult, but it’s basically as long as it takes to gather a decent amount of data. This could be anywhere from a few days to a few months. It depends on how much traffic you get and how many pages you have.

If you’re testing for changes in rankings and everything’s set up in Ahrefs’ Rank Tracker, as shown in step five, you can see changes in tracked keyword visibility since the start of your test in the Tags report. Just choose the timeframe.

2. Choose your pages.

If you’re not sure how long to go for, I recommend starting with a month. You can always leave the test running for longer if you need more data.

Here’s a simple formula for forming a hypothesis:

Time-based testing is where you make a change to one page and see how it performs. We don’t recommend this type of SEO testing because it’s unwise to assume causation with a sample size of one.

[adding short descriptions] will lead to [a 10% improvement in organic traffic] on [patio furniture ecommerce category pages ]

The number of times this article was shared on Twitter.

How to test.

If your website gets plenty of traffic, improving rankings or increasing traffic by a small percentage can significantly impact your business—and this is where SEO testing makes sense.

You might want to test whether adding “Free delivery” improves CTR:

Make sure to choose a group of pages that have a lot in common when doing this—like blog posts or e‑commerce category pages—to minimize variables that can screw up your test results. Your hypothesis should also be an educated guess, not just something random.

Use Ahrefs’ Rank Tracker to compare the number of owned featured snippets for tracked keywords in each group on the test start and end dates.

Take a bunch of blog posts that get a decent amount of organic traffic and rank in the top 10 for keywords that trigger featured snippets, take a random sample, then add snippet-friendly content to those posts.

Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.

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