HOW TO USE GOOGLE MAPS FOR SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Google Map Results (local 3-pack) appear at the top of the page in this Google Search.

To set up your Google My Business listing:

To give your business a better chance of showing up in Google Maps for relevant searches, just follow the checklist below.

Setting Up Google My Business.

One effective method is to leave a review request, on a business card, attached to a “Thank You” memento. Something as simple as a complimentary air freshener can go a long way.

This is perhaps the most important metric as you embark on optimizing your listing.

Business owners now have an opportunity to market their goods and services in real-time to anyone with a mobile device.

It’s a losing proposition to get defensive or aggressive in your reply.

Google Maps can channel thousands of potential customers toward your business.

This section will let you know the frequency that you are being found on general search vs map listings.

Getting Good Reviews.

This can be another effective way to stand apart from your competitors.

“ Photo views and Photo quantity ” shows how your photos are performing as compared to competing businesses.

Read this guide to learn how to completely optimize your GMB listing.

This is necessary for evaluating your current web presence and optimizing it, moving forward.

Tracking Your Google Maps Marketing Performance.

Google Maps marketing is simply the optimization of your business presence on Google Maps.

The geographic distance from the person conducting the search and the business category relevant to their search are the most obvious.

“Customer actions” will show you what actions people are taking in response to your listing.

Tracking your performance on Google Maps is done via analytics offered with your Google My Business account.

As you make changes, monitor these stats to ensure you are making the right decisions and moving in a positive direction.

To improve your business’s local ranking, use Google Business Profile to claim and update your business information. Learn more about how Google sources business information for search results.

Tip: To edit business information for 10 or more locations at once, you can create a bulk upload spreadsheet.

Make sure you’ve entered complete business information in Business Profile so users know what you do, where you are, and when they can visit. Provide information like, but not limited to, your:

Update your business info for better visibility.

Important: Make sure you keep your information up to date as your business changes.

Prominence is also based on information that Google has about a business, from across the web, like links, articles, and directories. Google review count and review score factor into local search ranking. More reviews and positive ratings can improve your business’ local ranking. Your position in web results is also a factor, so search engine optimization (SEO) best practices apply.

When someone searches for a business or place near their location, they’ll find local results across Google in places like Maps and Search. For example, you can probably find local results if you search for “Italian restaurant” from your mobile device. We try to show you the kind of nearby restaurant that you’d like to visit.

Local results are based primarily on relevance, distance, and prominence. A combination of these factors helps us find the best match for your search. For example, our algorithms might decide that a business that’s farther away from your location is more likely to have what you’re looking for than a business that’s closer, and therefore rank it higher in local results.

You may find that your business doesn’t show up for relevant searches in your area. To maximize how often users find your business in local search results, ensure that your business information in Business Profile is accurate, complete, and engaging.

Prominence refers to how well known a business is. Some places are more prominent in the offline world, and search results try to reflect this in local ranking. For example, famous museums, landmark hotels, or well-known store brands are also likely to be prominent in local search results.

How Google determines local ranking.

Local results favor the most relevant results for each search. Businesses with complete and accurate information are easier to match with the right searches.

Tip: There’s no way to request or pay for a better local ranking on Google. We do our best to keep the search algorithm details confidential, to make the ranking system as fair as possible for everyone.

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