HOW TO USE YOAST SEO ON WORDPRESS

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

The configuration workout guides you through several steps that help you configure our plugin to suit the needs of your site. Even if your website has already been around for a while, you can still do the workout every now and then. Just to make sure your settings are up to date. Each step of the workout includes options which will determine particular settings. If you want more help to get Yoast SEO configured correctly for your site, check out our help article.

There are lots more hidden features, but it comes down to this: Yoast SEO rolls out the red carpet for the search bots, making it easy for search engines to find and understand your content.

Before we start, take note that this isn’t a guide to every single detail of our plugin. In this post, we’ll show you some important things we think you should use or configure. Because our plugin has quite a few settings, it’s good to know which you should configure first. If you have a site-specific question about a particular setting in the plugin, check out the Yoast help center.

The Yoast SEO configuration workout.

The focus keyphrase input field in the Yoast SEO meta box.

The snippet preview shows you how the Yoast plugin displays your page to Google and other search engines. In other words, it gives an idea of how your site can appear in the search results:

The first field in the Yoast SEO sidebar and the meta box is the focus keyphrase field. In your Yoast SEO sidebar, on the right side of your editor, you’ll find this field at the top:

Yoast SEO Premium allows you to set related keyphrases and synonyms too, which is great if you want to take your SEO copywriting to the next level. Nowadays, you really need user-focused and high-quality content to rank high in a (competitive) market. Because Google is getting smarter in this regard, Yoast SEO Premium recognizes variations of your keyphrase and helps you write natural and user-friendly content.

Let’s say you have a website but know little about SEO. But you’ve heard about Yoast SEO and people have told you it’s a great tool to optimize your site for Google, Bing, and Yandex. So you install the Yoast SEO plugin. What’s next? To help your pages rise to the top, our plugin needs your input. In this beginner’s guide to Yoast SEO, we’ll guide you through the first steps to get the most out of this plugin and your content!

If you go to SEO > Search Appearance in the left-hand side navigation in your WordPress dashboard, you can adjust how your site appears in search engines.

Organization or person.

Feel free to change this setup, but this is the one we recommend. It’s focused on the page title (Beginner’s guide to Yoast SEO) and has proper branding at the end (Yoast). The reason why this setting is mentioned here is so that you know it’s there and that this setting is why your titles are shown like this in Google searches.

To give you an idea, here are a few of the things Yoast SEO takes care of in the background. Our plugin:

In the section Search Appearance, you can also change how our plugin sets up your titles and meta descriptions. Go to the tab ‘Content Types’, where you will find the default template we use for your post titles. Set up by using snippet variables that tell the plugin what the title of your post is, or the separator of your choice. It’s good to know it’s there and realize what you can configure.

In the configuration workout, you’ll be asked if your website is about you or an organization you represent. We’re highlighting this because the information you fill in here is used in Google’s Knowledge Graph. What is a Knowledge Graph, you ask? It’s is the block of information you often see on the right-hand side of the search results when you search for a company or person. So make sure to fill in all the fields you can in this step, to provide Google with this information and increase your chances of a Knowledge Graph.

A beginner ‘s guide to Yoast SEO.

Yoast SEO is most famous for its green, orange, and red bullets, giving you feedback on the SEO friendliness of your content. Back in the days, you’d just find these in the Yoast SEO meta box below your post editor. Nowadays, if you’re using the WordPress Block editor, you can also find them next to your content. On the right side of the editor, in the Yoast SEO sidebar.

That’s it for our beginner’s guide to Yoast SEO. With Yoast SEO properly installed, your website is ready for SEO and your pages can be optimized to get ranking. You can now get on track by adding content and optimizing it with the Yoast readability analysis and SEO analysis!

Using the block editor, but can’t see the sidebar? Make sure to click on the Yoast SEO sidebar icon on the top right of your screen:

If you want to become a pro user of the Yoast SEO plugin, here are a few more reading recommendations:

The SEO analysis in the Yoast SEO sidebar.

Yoast SEO integrates seamlessly into a range of themes and plugins. We work particularly well with:

Возможные причины: 1. Неправильное описание в коде 2. Кеш Google устарел 3. Манипулирование поисковыми терминами 4. Google игнорировал мета описание.

Whether you are an online entrepreneur, blogger or content creator, a developer, a (WordPress) SEO expert or a business owner, Yoast SEO helps you keep your website in perfect shape by:

Common places where you could place your breadcrumbs are inside your single.php and/or page.php file just above the page’s title. Another option that makes it really easy in some themes is by just pasting the code in header.php at the very end.

If you’ve crafted nice meta descriptions for your blog posts, nothing is more annoying than Google showing another description for your site completely in the search result snippet.

Установка.

Yoast SEO is the only WordPress SEO plugin made by world-renowned SEO experts .

Want more information on search engine optimization and Yoast SEO? Have a look at:

Since 2008 Yoast SEO has helped millions of websites worldwide to rank higher in search engines .

The steps below are a temporary solution as manual edits made to theme files may be overwritten with future theme updates. Please contact the theme developer for a permanent solution. We’ve written an article about the importance of breadcrumbs for SEO.

To implement the breadcrumbs function in Yoast SEO, you will have to edit your theme. We recommend that prior to any editing of the theme files, a backup is taken. Your host provider can help you take a backup. Copy the following code into your theme where you want the breadcrumbs to be. If you are not sure, you will need to experiment with placement:

As our free plugin is used by millions of people worldwide, we cannot offer you all one on one support. If you have trouble with the Yoast SEO for WordPress plugin, you can get help on the support forums here at wordpress.org or by checking out our help center at yoast.com/help/.

The Yoast team offers regular support on the WordPress.org forums. But we hope you understand that we prioritize our Premium customers. This one-on-one email support is available to people who have purchased Yoast SEO Premium.

To rank highly in search engines, you need to beat the competition. You need a better, faster, stronger website than the people who sell or do the same kinds of things as you.

Oh, don’t forget: our Yoast Academy is for all entrepreneurs, bloggers, and anyone who wants to learn more about optimizing websites, improving your WordPress SEO, and if you want to take your content to the next level!

Google показывает неправильное описание, как мне это исправить?

Yoast SEO Free contains everything that you need to manage your SEO, and the Yoast SEO Premium plugin and its extensions unlock even more tools and functionality.

We know content is king, that’s why Yoast SEO is famous for its state-of-the-art content and SEO analysis . Yoast SEO gives you:

Having an XML sitemap can be beneficial for SEO, as Google can retrieve essential pages of a website very fast, even if the internal linking of a site isn’t flawless. The sitemap index and individual sitemaps are updated automatically as you add or remove content and will include the post types you want search engines to index. Post Types marked as noindex will not appear in the sitemap. Learn more about XML Sitemaps.

Do you want to report a bug for Yoast SEO? Best to do so in the WordPress SEO repository on GitHub. Please note that GitHub is not a support forum and issues will be closed if they don’t meet the bug requirements.

Знаете ли вы, что Yoast SEO Premium содержит множество дополнительных функций:

Yoast SEO is the most-used WordPress SEO plugin, and has helped millions of people like you to get ahead, and to stay ahead.

GET PREMIUM SUPPORT.

Yoast SEO provides multiple options for setting a URL or group of URLs to noindex. Read more about how to do this in this guide.

These extensions work fine with the free version of Yoast SEO. Of course, the premium extensions also include 24/7 support.

Yoast SEO is packed full of features, designed to help visitors and search engines to get the most out of your website. Some of our favourites are:

In most non-WooTheme themes, this code snippet should not be added to your functions.php file. Alternatively, you can manually add the breadcrumb shortcode to individual posts or pages: Home » HOW TO USE YOAST SEO ON WORDPRESS

If you want more details steps, please visit our article on our help center.

If you need more details or a step by step guide, read our Implementation guide for Yoast SEO breadcrumbs.

Yoast is powered by a team of expert developers, testers, software architects, and SEO consultants. They work constantly to stay at the cutting edge of WordPress SEO, and to improve the plugin with every release.

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