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Our readability analysis works for many languages and our team is hard at work to add more languages as we go. If you’re interested in finding more about the logic behind this analysis, you can read more on how to use this analysis in Yoast SEO or how we decided on all of these criteria.
Before we start, take note that this isn’t a guide to every single detail of our plugin. In this post, we’ll show you some important things we think you should use or configure. Because our plugin has quite a few settings, it’s good to know which you should configure first. If you have a site-specific question about a particular setting in the plugin, check out the Yoast help center.
No, not every bullet in the SEO analysis has to be green for your post or page to rank. Similarly, getting your post and bullets ‘all-green’ in no way guarantees that it will rank. While it’s tempting to simply aim for all-green bullets on every post or page without working on other aspects of your SEO, this isn’t the best SEO strategy. Proper keyword research and site structure always come before getting green bullets. Read more about properly using the colored bullet system in Yoast SEO.
Here, we’ll highlight 4 essential elements you’ll find in both the Yoast SEO meta box and the Yoast SEO sidebar:
There are many aspects to SEO, and many more settings you could tweak in the plugin. But we set the configuration workout in such a way that it already configures the plugin’s general settings correctly for your website. Helping you a lot with your more technical SEO. That way you can choose to focus on what’s most important – your content!
The readability analysis.
To give you an idea, here are a few of the things Yoast SEO takes care of in the background. Our plugin:
Take the ‘Title Separator’, for instance. You can choose whether you want a dash, asterisk, or something else. But, if you change your mind later, you can always change it here.
When you’ve installed the plugin, our Yoast SEO configuration workout is a great place to start configuring your plugin. You’ll find it in the backend of your WordPress website at SEO > Workouts:
SEO stands for Search Engine Optimization and it means optimizing your pages to get them to a high position in the search results of Google or any other search engine. If you have a website and you want to attract more people to it, SEO should definitely be a part of your marketing strategy. Our plugin, Yoast SEO, helps you with that by fixing a lot of the technical stuff for you. But also, by giving you feedback on your content to optimize it for SEO and get those higher rankings.
If you want all this information and more, neatly structured in one place, and with helpful videos, check out our free Yoast SEO for WordPress plugin training! It helps you master our plugin and take the first few practical steps into the world of SEO!
When you write a post or page for your website, checking these four elements should be the bare minimum you do before you publish a post. If you want to fully optimize a post, we’d advise following the steps as described in this blog post checklist.
The configuration workout guides you through several steps that help you configure our plugin to suit the needs of your site. Even if your website has already been around for a while, you can still do the workout every now and then. Just to make sure your settings are up to date. Each step of the workout includes options which will determine particular settings. If you want more help to get Yoast SEO configured correctly for your site, check out our help article.
This simply means we will use the title of your page or post as the page title. Then we add a title separator (which we discussed in the first paragraph of this section) and the site name you set when creating your site. So, for example, the title for this Beginner’s guide to Yoast SEO post would look like this:
Or some more general SEO guides for beginners:
Table of contents.
The first field in the Yoast SEO sidebar and the meta box is the focus keyphrase field. In your Yoast SEO sidebar, on the right side of your editor, you’ll find this field at the top:
Let’s say you have a website but know little about SEO. But you’ve heard about Yoast SEO and people have told you it’s a great tool to optimize your site for Google, Bing, and Yandex. So you install the Yoast SEO plugin. What’s next? To help your pages rise to the top, our plugin needs your input. In this beginner’s guide to Yoast SEO, we’ll guide you through the first steps to get the most out of this plugin and your content!
If a bullet is green you’re doing great in that field. Is it orange or red? You can follow the instructions placed along with the bullet to improve on this front. If there’s an eye icon, you can click that to see what part of the text still needs some checking. Now you don’t need to get every bullet green, but try to get the overall bullet green to end up with a readable text. That way the readability analysis helps you write easy-to-read content that your readers will love!
The Yoast SEO readability checks in the sidebar.
The snippet preview shows you how the Yoast plugin displays your page to Google and other search engines. In other words, it gives an idea of how your site can appear in the search results:
Yoast SEO Premium allows you to set related keyphrases and synonyms too, which is great if you want to take your SEO copywriting to the next level. Nowadays, you really need user-focused and high-quality content to rank high in a (competitive) market. Because Google is getting smarter in this regard, Yoast SEO Premium recognizes variations of your keyphrase and helps you write natural and user-friendly content.
Does every bullet need to be green?
Of course, there is so much more you can do with Yoast SEO. You can access and change many settings of the plugin in the Yoast Dashboard. There’s usually no need to change anything . Especially if you’re new to SEO, it’s wise to stick to the settings you set with the configuration workout. But let’s have a quick look around to give you an idea of what the options are.
Yoast SEO is most famous for its green, orange, and red bullets, giving you feedback on the SEO friendliness of your content. Back in the days, you’d just find these in the Yoast SEO meta box below your post editor. Nowadays, if you’re using the WordPress Block editor, you can also find them next to your content. On the right side of the editor, in the Yoast SEO sidebar.
As said before, we believe this is the minimum investment you should make before publishing a page or post. You may have noticed that there are more items in the Yoast SEO sidebar and meta box, like the internal linking suggestions, social previews, Schema, cornerstone content, insights, and advanced section. It’s worth taking a look at those too, as these can also help you in your SEO efforts!
In this field, you can enter the phrase you’d like this specific post or page to rank for in the search engines. You can add this keyphrase at any moment, but we would suggest adding it right away as a reminder to yourself to keep your content focused on this topic. Wondering how to choose the perfect focus keyphrase? Read our guide on how to choose a focus keyphrase, as it will help you select the right keyphrase you want to (and can) rank for. You can select a keyphrase on a post-by-post basis, but if you’re serious about your rankings you need to carry out keyword research first.
Getting orange or red bullets? Have a look at the feedback the analysis gives and try to make improvements where you can. If you want to dive deeper into this, read our article on how to use Yoast SEO’s content analysis.
Feel free to change this setup, but this is the one we recommend. It’s focused on the page title (Beginner’s guide to Yoast SEO) and has proper branding at the end (Yoast). The reason why this setting is mentioned here is so that you know it’s there and that this setting is why your titles are shown like this in Google searches.
In the Google preview, you can set an SEO title and meta description. Make an effort and write a title and meta description that clearly reflect what your post or page is about. Let people know that they’ll find what they’re looking for on your site and entice them to visit your page. There’s no guarantee that Google will display your meta description in the results pages. But if the meta description you add here is good, you’ll increase the odds of it being used.
To implement the breadcrumbs function in Yoast SEO, you will have to edit your theme. We recommend that prior to any editing of the theme files, a backup is taken. Your host provider can help you take a backup. Copy the following code into your theme where you want the breadcrumbs to be. If you are not sure, you will need to experiment with placement:
Yoast SEO is packed full of features, designed to help visitors and search engines to get the most out of your website. Some of our favourites are:
Знаете ли вы, что Yoast SEO Premium содержит множество дополнительных функций:
Возможные причины: 1. Неправильное описание в коде 2. Кеш Google устарел 3. Манипулирование поисковыми терминами 4. Google игнорировал мета описание.
Yoast SEO is the most-used WordPress SEO plugin, and has helped millions of people like you to get ahead, and to stay ahead.
Как работают XML Sitemaps в плагине Yoast SEO?
Yoast SEO is the only WordPress SEO plugin made by world-renowned SEO experts .
If you want more details steps, please visit our article on our help center.
It is straightforward to add your website to Google Search Console. 1. Create a Google Search Console account and login into your account. 2. Click ‘Add a property’ under the search drop-down. 3. Enter your website URL in the box and click ‘Continue’. 4. Click the arrow next to ‘HTML tag’ to expand the option. 5. Copy the meta tag. 6. Log in to your WordPress website. 7. Click on ‘SEO’ in the dashboard. 8. Click on ‘General’. 9. Click on the ‘Webmaster Tools’ tab. 10. Paste the code in the Google field and click ‘Save Changes’. 11. Go back to Google Search Console and click ‘Verify’.
Yoast SEO provides multiple options for setting a URL or group of URLs to noindex. Read more about how to do this in this guide.
Проверьте эти SEO расширения от Yoast:
Yoast SEO Free contains everything that you need to manage your SEO, and the Yoast SEO Premium plugin and its extensions unlock even more tools and functionality.
The Yoast team offers regular support on the WordPress.org forums. But we hope you understand that we prioritize our Premium customers. This one-on-one email support is available to people who have purchased Yoast SEO Premium.
We know content is king, that’s why Yoast SEO is famous for its state-of-the-art content and SEO analysis . Yoast SEO gives you:
To rank highly in search engines, you need to beat the competition. You need a better, faster, stronger website than the people who sell or do the same kinds of things as you.
As our free plugin is used by millions of people worldwide, we cannot offer you all one on one support. If you have trouble with the Yoast SEO for WordPress plugin, you can get help on the support forums here at wordpress.org or by checking out our help center at yoast.com/help/.
СОДЕРЖИТЕ СВОЙ САЙТ В ИДЕАЛЬНОЙ ФОРМЕ.
Oh, don’t forget: our Yoast Academy is for all entrepreneurs, bloggers, and anyone who wants to learn more about optimizing websites, improving your WordPress SEO, and if you want to take your content to the next level!
Want more information on search engine optimization and Yoast SEO? Have a look at:
The steps below are a temporary solution as manual edits made to theme files may be overwritten with future theme updates. Please contact the theme developer for a permanent solution. We’ve written an article about the importance of breadcrumbs for SEO.
Do you want to report a bug for Yoast SEO? Best to do so in the WordPress SEO repository on GitHub. Please note that GitHub is not a support forum and issues will be closed if they don’t meet the bug requirements.
These extensions work fine with the free version of Yoast SEO. Of course, the premium extensions also include 24/7 support.
If you’ve crafted nice meta descriptions for your blog posts, nothing is more annoying than Google showing another description for your site completely in the search result snippet.
In most non-WooTheme themes, this code snippet should not be added to your functions.php file. Alternatively, you can manually add the breadcrumb shortcode to individual posts or pages: Home »
Yoast SEO Обновляется каждые две недели. Если вы хотите узнать почему, прочитайте эту запись!
Whether you are an online entrepreneur, blogger or content creator, a developer, a (WordPress) SEO expert or a business owner, Yoast SEO helps you keep your website in perfect shape by:
Начало работы с Yoast SEO состоит всего из двух этапов: установка и настройка плагина.Yoast SEO разработан для работы с определенными потребностями вашего сайта, поэтому не забудьте пройти мастер настройки Yoast SEO, как описано в шаге «после активации»!
Common places where you could place your breadcrumbs are inside your single.php and/or page.php file just above the page’s title. Another option that makes it really easy in some themes is by just pasting the code in header.php at the very end.
Yoast is powered by a team of expert developers, testers, software architects, and SEO consultants. They work constantly to stay at the cutting edge of WordPress SEO, and to improve the plugin with every release.
If you are serious about your WordPress SEO, install the Yoast SEO Premium plugin! Costs a little, saves a lot of time!
If you need more details or a step by step guide, read our Implementation guide for Yoast SEO breadcrumbs.
Having an XML sitemap can be beneficial for SEO, as Google can retrieve essential pages of a website very fast, even if the internal linking of a site isn’t flawless. The sitemap index and individual sitemaps are updated automatically as you add or remove content and will include the post types you want search engines to index. Post Types marked as noindex will not appear in the sitemap. Learn more about XML Sitemaps.